982 [Three Princes' Money Path]
The magazine "The Literature and Art of Chu" was sold out, and three thousand copies were printed in a row.
Many readers who buy this magazine have heard about the emperor's articles. After reading the emperor's articles, they found that other articles are also good, so rich families wrote letters to order.
Fixed section design, including jokes, poems, operas, prose, and novels.
There are travel notes from time to time. With the popularity of travel, a group of travel writers have appeared. Most of them are not short of money, and they are young and lonely, so they rest in the inn and write articles and then send them to a magazine.
Scholars like to read this kind of travel notes, especially those in school.
There is also a kind of "exile literature". In the winter of Heilongjiang and Tibet, it is cold and can only stay in the house. You can write dozens of articles in a winter, mostly in poetry, and occasionally some prose, and everything is written, and most of them are homesick.
There are also military literature, which are basically published in military journals, and most of them are not well written.
A group of soldiers with primary school education, and some of them did not graduate from elementary schools. The military propaganda system organized magazines and encouraged them to write articles, so some big-headed soldiers provided the articles. The content is mostly related to the military, and the writing style is very simple, just like the usual speech.
There are also arty and elegant people who create a large number of military limericks.
With the increase in military academy students, this kind of military literature has made progress. However, the propaganda department has requirements. No matter how powerful you are, the article must be written so that the soldiers can understand it. If you really write high-quality classical Chinese, you will not be able to pass the manuscript.
Zhao Kuangping has contacted Sihai Trading Company and asked Li Quan to give him some navigation articles.
Because last year, a navigation novel was sold well, and more and more readers like to read this thing.
He sailed on the sea for several months and had plenty of time to write articles. In order to attract the people to go out to sea, Li Quan was so idle that he let the scholars on the boat write the hot-selling novel together.
It tells a farmer who graduated from elementary school. He went to the Americas to trade with a boat for a livelihood. On his way back, he encountered a storm and was swept into the sea by big waves and drifted to a small island. He taught the islanders how to grow crops and how to weave cloths. He was favored by the chief to be his son-in-law.
The chief was killed in battle. The peasant son was a peasant soldier. He fought bravely to avenge the chief. He was finally elected as a new chief by the natives. He also trained military formations, unified the entire island, and conquered nearby islands by ship. Finally, he established a country and became king, with wives and concubines, and supported by all the people.
What is more rare is that the customs and customs on the island are written in detail, making people feel like they are real stories after reading them. In fact, the prototype of the island in the book is the Hawaiian Islands, and even the chief's name is too lazy to change.
This novel was originally serialized in Shanghai and was quickly loved by the people of the lower class. The middle class and wealthy people also read it. First, the plot is very exciting, and second, people are very curious about overseas, so they can quickly reprint it to various provinces in the next six months.
At the beginning, the book was called "The Farmer's Sons Become the King Overseas", and when it was compiled and published, it was changed to "Flowering Life in the Sea".
The popularity of the novel really led to a wave of going overseas. Because in the past, there was always an unknown fear, but now it has a fantasy that has the opportunity to develop overseas.
...
"Your Highness, we sent someone to Shanghai to contact us, and the Sihai Trading Company gave this." Wu Rui came over with a stack of manuscripts.
Wu Rui is a relative of Zhao Kuangping's middle school classmate.... He used to be a proofreader in another newspaper, but was dug by Zhao Kuangping to serve as vice president (deputy editor-in-chief).
Zhao Kuangping took it and saw the picture with annotated text: "This is really interesting."
Wu Rui said: "These are original manuscripts, copies have been copied and sent to the Geographical Museum of the Imperial Heavenly Court. Sihai Trading Company said that you must keep them properly."
Zhao Kuangping casually pulled out the middle one, and the picture caught his eye.
The large picture shows the whole tree, and the small picture shows the details of leaves, branches, flowers, fruits, etc.
The text annotation is-
"Eastern Laurel: It is found on the west coast of North America, and its leaves are similar to laurel, and it is named after it.
The tree can reach more than ten feet in height and the tree diameter can reach two and a half feet. It has a hard texture and can make furniture. According to the carpenter on the boat, this wood is a good product for making pianos, and it is not known for the authenticity.
It is evergreen all year round, and the flowers are small and yellow.
Leaves have the effect of deworming, and mosquitoes and fleas do not bite.
It is solid round, the fruit is green when it is not yet produced, and the fruit turns purple when it is ripe. The kernels are edible and should not be eaten raw. They are stored as winter food by natives. This fruit can be refreshed and dried, ground into powder and soaked in water. The effect is like drinking tea."
Zhao Kuangping pulled out another piece of paper—
"Cat cats: It is common in America and often lives by the water. Its four legs and five toes are like a woman washing clothes. Its shape looks like a cat, so it gets its name.
The face is black, the forehead is white, the tail is long, and there are black and white patterns.
I haven't eaten it, and I don't know the taste of the meat."
The so-called raccoons here are actually raccoons.
Zhao Kuangping felt more and more interesting as he read it. The strange animals and plants overseas made him want to go out to see it. He couldn't help but ask, "Don't other publications publish these?"
Wu Rui said: "When publishing such articles is second to the text, mainly selling pictures. Printing pictures is too expensive."
Zhao Kuangping made a decision: "Others don't print, let's print it. Each issue of magazines will be published in two types. He told Sihai Business Club that they would draw the natives from all over the country and bring them back together. When drawing pictures, they should pay attention to appearance and clothing, and the text should clearly write their customs. These contents are generally about overseas scenery and magazines. Choose a picture for each issue as the cover."
At this time, books and magazines did not pay much attention to the covers, they simply wrote down the title, author and other information.
If "The Literature and Art of King Chu" has a special cover and is made with overseas characters, animals and plants, it will definitely make readers' eyes shine.
As the cost increases and the price increases, those who can afford it will still buy it, and maybe they will have a desire to buy it. As for those who can't afford it, you can go to a bookstore to read. Rent a bookstore not only for magazines, but also for expired newspapers.
"Your Highness, there are guests asking for a visit."
"Please come in."
Jin Shengtan walked into the house and bowed to him: "I, Zhang Cai, have met His Highness the King of Chu."
"Looking for a long time!" Zhao Kuangping said.
Jin Shengtan smiled and said, "Zhang Cai is not famous yet, how could he say that he has long been admired? I have another nickname called Kunpeng Sanren."
Zhao Kuangping's eyes lit up, and he didn't care about the rude person, and said happily: "It turns out to be Mr. Kunpeng!"
Jin Shengtan is very famous in the literary commentary circle. A few days ago, he wrote four comments, praising Emperor Zhao's four works. He has been published one after another in newspapers and magazines, attracting more readers to order the next issue of "The Literature and Art of King Chu".
Jin Shengtan was not a fool, so he directly explained his purpose: "The new magazine of King Chu is newly established, and I think there is still a shortage of people. I come to recommend myself and I am willing to review the manuscript for our company. I wonder what the King of Chu wants?"
"Welcome!" Zhao Kuangping was overjoyed.
Jin Shengtan suddenly asked: "Is the "Cauliwa" on the market really his Majesty?"
Zhao Kuangping couldn't help laughing: "Yes."
"The Calabash" has only been spread in recent years. Since it is a story of a child, many people do not believe it is an emperor's work. Because they are not clear, the local governments are very strict in their control and are not allowed to sign Zhao Ziyu or Zhao Yan, which makes no one now sure of the truth.
"What did Your Majesty do when he was young?" Jin Shengtan seemed very interested, or in other words, he came to the magazine to apply for a job, one of the purposes was to inquire about "Cauliwa".
Zhao Kuangping smiled and said, "I heard from my uncle that my father was still a book boy at that time. He could make a lot of storytelling money by telling children "Gourd Baby" in school."
"So that's it!" Jin Shengtan finally understood.
He felt that even if the emperor did not rebel, he could have no worries about food and clothing by writing novels.
"Huh!"
Jin Shengtan swept the manuscript on the table, put on his glasses and looked carefully, and after reading a few photos, he asked, "Are these made up?"
Zhao Kuangping said: "From Sihai Business Company."
"Good thing!" Jin Shengtan said, "It's a pity that there are too many pictures, otherwise it would be a big seller if it was compiled into a book."
In fact, as long as the sales volume is large enough, printing pictures is completely feasible. There were many children's literacy reading books in the Ming Dynasty. There were a small man next to the character "man" and a mouth next to the character "mouth", which was exactly the same as the literacy books hundreds of years later.
However, this kind of overseas scenery is destined to be unable to make a profit. There are too many pictures, and they have to be printed in detail. The sales volume will drop when it is too high. The official will print the book.
Zhao Kuangping's mind moved, and he could let the official version go and ask his father to beg him. Emperor Zhao must agree to print such a book.
At that time, the official woodcut picture withered versions can be printed in a batch every few years and will be published as a long-term distribution.
Zhao Kuangping’s magazine borrows the official withered version, and prints two or three articles in each issue of the magazine, so he does not have to bear the cost of the withered version of the picture at all. Not only "Overseas Scenery", but other contents are also available. There are many similar withered versions in the official office. Just borrow a little and don’t use them if you break them.
Special pictures cannot be printed with movable type, so craftsmen have to be wigged. The identity of King Chu is here, so his magazine can easily obtain rare withered versions, and this alone can throw his peers out of ten streets.
Zhao Kuangping has decided that he will run a magazine now and then run a newspaper in the future. When he earns enough money, he will set up his own publishing house. He is a man who wants to become a media tycoon!
After becoming a huge wealth, you no longer have to be greedy for cheap things or find the official to borrow withered versions. You can hire craftsmen to create withered version libraries by yourself.
"Your Highness, someone has sent you another money!"
As he was talking, someone came to the magazine again and sent the article reprint fee.
Whenever excellent works appear, newspapers and magazines like to reprint them.
At first, we did not pay reprint fees and filed a lot of lawsuits. Later, we gradually formed a consensus that reprinting is possible, but money must be paid. These reprint fees are given according to the market price, and the first publication and authors will be divided into the run.
Sometimes, it is also stated that "reprinting is prohibited", but the exclusive publication fee is even higher.
This time, the articles of Emperor Zhao were circulated by the common people. The reposters were very honest, and they took the initiative to send a sky-high reprint fee. It seemed that the price was too low, and those publications were not ashamed of themselves.
There were even publishing houses coming to buy the complete manuscript of "The Female Prince Consort".
Even the opera writers have been found and planned to compile the opera. The story written by the emperor will definitely be popular in the theater.
This article "The Emperor's New Clothes" also created a trend of fable creation.
Fables were originally a subject of Taoist writing and were not very popular with Confucianism. Since the emperor personally came to the scene, the Confucian scholars also lost their psychological burden. This thing is very interesting to create.
Moreover, fables are suitable for children to read, and children's money is always the best to earn!
Zhao Kuangping, the newly opened magazine, has a lot of visitors, and people come to visit every day. In the end, he is unwilling to receive it in person, only seeing those well-known cultural people.
Another day, just dawned, a visitor squatted on the side of the road, waiting for a long time, and finally saw the King of Chu driving.
He rushed forward desperately and was immediately intercepted by the guards.
Although Zhao Han was stingy with his children, he still had to give it to several guards, and the court paid for it to support him.
"Your Highness, I have something to ask for a meeting. I didn't see you a few days ago. Today I had to crash into the car and drive..." The visitor was still yelling when he was pressed to the ground.
Zhao Kuangping asked the guards to let go and asked, "What's wrong with seeing me?"
"A big deal," said the visitor, "I invented a new style of casting, which can quickly cast movable characters. I came from Foshan and had applied for a patent, but I was unwilling to cooperate with Foshan merchants because they often cheated inventors. I wanted to give the patent to Long Live, but I was embarrassed. I heard that the King of Chu runs a magazine, and today I will present the patent to His Highness the King of Chu!"
It is said to be contribution, but it is actually cooperation.
This is due to Zhao Han's prestige and credit. Otherwise, who would have taken the initiative to invest in technology and do business with the prince at other times?
Zhao Kuangping was half-believing and half-doubted: "What kind of new casting method is it?"
The visitor said: "The steam engine must be used. First cast and carve the steel mold, then punch the copper mold with the steel mold, and then batch make movable types with the copper mold. This is a hundred times faster than the traditional casting method, and the movable types are clear, and each movable type has only nuances."
(Recommended a new book "The Sword is the Demon", which is a very good fairy tale work, worth a look.)
Chapter completed!