Chapter 533 : The skyrocketing value, the eve of the release of "Partner"!
The next day, the sun rose as usual.
When Cao Jun woke up, he felt sore all over his body. After taking a closer look, he realized that it was Zeng Li who had slept in his arms all night.
"Li Mei, Li Mei, get up..." Cao Jun said, gently pushing Zeng Li.
Hearing Cao Jun's call, Zeng Li woke up from his sleep.
Zeng Li asked apologetically: "Dear, did it hurt you?"
Cao Jun smiled and denied, "No, I just have a little soreness in my back."
As he spoke, Cao Jun stretched his body.
Seeing this, Zeng Li hurriedly said, "I'll press it for you."
Cao Jun denied with a smile: "No, I'm fine. I'll be fine in a while. You can sleep a little longer and I'll brush my teeth."
"Okay, okay." Zeng Li couldn't sleep, so he lay on the bed and played with his phone for a while.
After washing, Cao Jun went to the living room first.
Little Tao Hong had already woken up. When she saw Cao Jun coming out of the room, she smiled and said, "There was a lot of noise last night."
Cao Jun originally wanted to tease him, but considering the existence of Xu Zheng and Xiao Tao Hong, he gave up the idea and replied: "Don't praise me all the time. I think Lao Xu is not bad at all."
It was okay not to mention Xu Zheng. As soon as Cao Jun mentioned Xu Zheng, little Tao Hong became angry and sneered: "Forget it, I don't even bother to talk about this guy who is worthless."
Hearing Xiao Tao Hong's evaluation of Xu Zheng, Cao Jun didn't know what to say for a moment.
Due to time constraints, Cao Jun and Zeng Li were at Xu Zheng and his wife's house and left one after another without even eating breakfast.
In the following days, Cao Jun participated in the shooting of advertisements for Pepsi-Cola, Louis Vuitton and other brands.
It is worth mentioning that Cao Jun has canceled endorsement cooperation with many brands in the past two years, and the number of brands he endorses has dropped from 43 at its peak to 25.
However, although the number of brands he cooperates with has decreased, Cao Jun's income has not decreased because his endorsement fees have increased significantly compared to a year ago.
Before the TV series "My Love from the Star" was aired, Cao Jun's endorsement fees had already risen to 5 million a year, and some even more.
In fact, Cao Jun's endorsement fees have long been at the top level in China. Many Hong Kong and Taiwan superstars, including Andy Lau and Jay Chou, have their endorsement fees at this price.
Unless they shoot fewer advertisements, their advertising fees will be higher.
For example, Jay Chou also endorses 20 or 30 brands, which basically costs 3 to 5 million a year. Otherwise, his income from advertising fees alone would be several hundred million.
After the broadcast of "My Love from the Star", Cao Jun became one of the most popular male stars in Asia, and his net worth naturally increased accordingly.
There is a saying that the drama "My Love from the Star" was able to become a hit in Asia, and it was not only Cao Jun who benefited the most, but also Liu Qianqian who played Qian Songyi.
You know, in the 2012 Forbes Celebrity List, Liu Qianqian ranked 40th on the Forbes Celebrity List with an income of 23 million.
In the 2013 Forbes Celebrity List, Liu Qianqian's income skyrocketed, ranking 6th on the Forbes Celebrity List with an income of 76 million.
Even top female stars such as Yang Mi, Sun Li, and Zhang Ziyi were ranked behind her.
This is also the first time Liu Qianqian has made it into the top 10 of China's Forbes celebrity list since her debut more than ten years ago.
Liu Qianqian's sudden increase in income is naturally due to the sudden increase in endorsement fees and appearance fees. Otherwise, where would she have gotten so much income?
After the broadcast of "My Love from the Star", Cao Jun's endorsement fee directly increased to 8 million yuan a year, or even 10 million yuan a year.
In fact, brand endorsements are rarely signed once a year. Basically, they are signed once every three years or every five years.
The way many first- and second-tier celebrities make money is not through filming, but through commercial performances and brand endorsements. As long as you have two or three endorsements, you can do it.
There is an actor named Won Bin in Goryeo. Because of his good acting skills and good works, he has a good reputation.
Well, you can stop filming for a few years, rely solely on brand endorsements, and still live a free and easy life.
If he had no ambitions, Cao Jun would have achieved financial freedom a few years ago and could have retired early.
However, he feels that he is still young and unwilling to be lonely. He still wants to take advantage of his high popularity and stay in the entertainment industry for a few years.
Of course, after winning the Grand Slam Best Actor Award, Cao Jun is not without desires. His current goal is no longer the small screen, but the big screen. What he wants now is the Best Actor Award.
By the way, in the past few years, Cao Jun has also made many movies, such as "33 Days of Love", "Love at the Hawthorn Tree", "Journey to the West: Conquering the Demons", etc., but they are all commercial films, not the main theme, positive energy
It is difficult for movies to win valuable awards.
What is a valuable award?
In the television industry, the most valuable ones are the Feitian Award, Magnolia Award, and Golden Eagle Award.
At the age of 29, Cao Jun had already won these three TV trophies with the drama "Latent" and was the youngest Grand Slam winner in history.
In the film industry, the most valuable awards are the Golden Rooster Award, Golden Horse Award, and Academy Award, which are the so-called three gold awards.
Objectively speaking, as of 2013, the most valuable of these three film awards should be Taiwan's Golden Horse Award.
The Golden Rooster Awards and the Academy Awards are relatively petty and not very open.
Especially at the Hong Kong Film Awards, the best actor who wins the award can only be a Hong Kong actor.
The only actor who is not a Hong Kong actor is the Singaporean actor Jet Li who won the award for his movie "The Legend".
Moreover, in order to protect Hong Kong films, the Academy Awards also introduced a series of nomination requirements.
All in all, so far, Cao Jun feels that the works and roles he has participated in are still far away from the three gold best actor.
However, Cao Jun is not completely without a chance. "Partners of China" starring him will have the opportunity to be nominated for major film awards.
Originally, the movie "Partners in China" was originally scheduled to hold a theme song press conference in Beijing on April 21, 2013.
After learning about the disaster of the April 20 earthquake, Cao Jun, Deng Chaotong and Dawei gathered in Beijing as soon as possible and jointly proposed before the event to cancel the original press conference and instead sing "Blessings" to pray for the disaster area.
On April 22, the film released the viral video "New Dream of Lanxiang English Branch", playing the "funny card".
On April 25, the film crew released the first production special "Brothers Sleeping on My Upper Bunk". Cao Jun specially invited Lao Lang to cover his classic again.
On April 28, the film crew released the music video for "The Story of Time".
On May 1st, the film crew released an ambiguous music video to commemorate the 20th anniversary of Li Lei and Han Meimei.
On May 5, the film crew released the special production of "Beijing People in New York".
Chapter completed!