February 21st, Lantern Festival.

8pm.

Cao Jun and Liu Shishi were invited by Beijing TV Station to participate in the Lantern Festival Gala of Beijing TV Station to promote the popular drama "Step by Step".

Because Cao Jun was by his side, Liu Shishi's nervousness was greatly relieved.

As the music melody sounded, Cao Jun and Liu Shishi walked onto the stage amidst the cheers and applause of the audience.

Liu Shishi held the microphone, smiled, waved to the audience, and began to sing softly:

"Waiting for summer and waiting for autumn,

Wait for next season

Have to wait until the moon fades

Only then will you come back to me."

After singing this line, Liu Shishi and Cao Jun looked at each other and smiled.

Cao Jun then sang: "Do you want to meet again?

I can’t help but still miss you

Suddenly I want to see your face

Familiar feeling..."

While singing, Cao Jun and Liu Shishi held hands on the stage, with love for each other in their eyes, just like the fourth master and Ruoxi in the play, causing the fans at the scene to scream.

After singing the song "The Season of Waiting for You", Cao Jun and Liu Shishi also said "Happy Lantern Festival" to the audience and the audience in front of the TV, and also said some words of blessing.

When Cao Jun and Liu Shishi returned to Dongshan Villa, it was already 10 o'clock in the evening.

As before, Cao Jun still has not confirmed his relationship with Liu Shishi, but both parties know that there is only one layer of paper between them that has not been broken.

Cao Jun has been reluctant to establish a relationship with Liu Shishi, mainly because he is afraid that Liu Shishi will be too clingy, which will affect his relationship with other girlfriends.

Besides, Liu Shishi has signed a ten-year contract with Century Film and Television. Cao Jun has an appetite now and is not worried at all that Liu Shishi will fall into the hands of others.

After drinking two cups of tea, Cao Jun suggested: "Shishi, it's very late. I'll have someone take you home."

Hearing Cao Jun's words, the smile on Liu Shishi's face froze instantly. She didn't understand that her love for Cao Jun had become so obvious, but Cao Jun still didn't dare to take a step forward.

Moreover, Liu Shishi really didn't understand that as a girl, she had disregarded her restraint and took the initiative to send him to her door. Cao Jun still acted calm and contented.

Liu Shishi sat still and asked aggrievedly: "Do you hate me so much?"

Cao Jun denied with a smile: "How is that possible? I just hope you can go to bed early. It's too late and it's not safe on the road."

After speaking, Cao Jun also felt that his approach seemed a bit excessive, so he took the initiative to hold Liu Shishi's jade hand and said: "Shishi, I know how you feel about me, but I'm afraid that I will hurt you. You understand me."

What do you mean?"

Liu Shishi replied directly: "I don't understand."

Without waiting for Cao Jun to answer, Liu Shishi continued: "I don't understand why we obviously like each other but can't be together."

Cao Jun said seriously: "I am not with you for your own good. If our relationship is exposed, the outside world will definitely think that you relied on me to get to the position..."

After all, Cao Jun's words made his mouth dry and finally calmed down Liu Shishi's mood.

February 25, morning.

The Chinese version of "Forbes" magazine held a press conference at Beijing's Oriental Plaza to launch the "2008 China Forbes Celebrity List."

As in previous years, Yao Ming once again ranked first with an income of 388 million yuan. He has topped the list for four consecutive years without any controversy.

In addition, 2008 itself is the "Olympic Year". The people who benefit the most from the concept of the Olympic Year are undoubtedly sports stars. Sports teams in strong sports are overwhelmed with advertisements, and athletes with high aspirations for gold medals are also signed one after another.

The average ranking of the athletes on this year's list has increased by 6 places compared with last year. Yao Ming is still firmly at the top of the list. Liu Xiang has also surpassed Cao Jun again and reached the second place on the list with an income of 163 million yuan. The development potential and commercial value of China's sports industry

This is evident from this.

Ranked third is the international superstar Jet Li. The Kung Fu Emperor has starred in three movies in the past year and earned 240 million. He also established a charity "One Fund" and successfully ranked among the top three in China's Forbes celebrity list.

Ranked fourth is Cao Jun, last year's second-place finisher, down two places.

However, in the past year, Cao Jun has appeared on the Spring Festival Gala stage for four consecutive years, held 30 concerts with thousands of people in three places on both sides of the Taiwan Strait, became the first mainland spokesperson for Pepsi-Cola, and released his third album "Across the Ages" which sold 1 million copies.

, and starred in movies and TV series such as "Step by Step" and "Assembly Number", with annual income reaching 72 million yuan.

Ranked fifth is basketball player Yi Jianlian. He just signed with the Bucks to play in the NBA and only earned 29 million yuan, not enough commercial value.

Ranked 6th is Zhang Ziyi, who starred in the big dramas "Mei Lanfang" and "The Knight". She showed her singing voice in the CCTV Spring Festival Gala and made 55 million yuan in gold.

Ranked 7th is the "Variety Girl" Fan Bingbing, who set up a studio to invest in film and television dramas by herself, and also had close contact with Hong Kong investors.

Ranked 8th is female star Hehe, who participated in John Woo's blockbuster "Red Cliff". The advertisement lacked a big brand and only earned 19 million yuan.

It is worth mentioning that Wang Baoqiang, who successfully "assaulted" in 2007, became famous overnight with "Soldier Assault". A grassroots star appeared on the Spring Festival Gala and jumped directly to the 32nd place.

Behind the miracle, in addition to Wang Baoqiang's own amazing strength, the Huayi brothers' new star training strategy also played an important role.

The creator of the celebrity list pointed out: "In addition to the stars' personal talents and opportunities, the real secret lies in the increasingly capable 'star-making' mechanism."

While creating wealth, celebrities began to improve their own brands through charity.

For example, celebrities on the list such as Jet Li, Huang Xiaoming, Yang Lan, Huang Shengyi and Pu Cunxin have successively established special charity funds, and dedicating themselves to charity has become one of the important strategies for celebrities' own development.

However, Cao Jun did not set up any charity fund like these celebrities. He felt that setting up a charity fund was too troublesome and he was afraid of whether it would be good or not.

Rather, if he has time and energy, he would rather spend his own money to do good deeds, and does not want to rely on the power and money of fans to gain fame for himself.

Of course, Cao Jun does not deny that when celebrities set up charity funds, in most cases, the benefits outweigh the disadvantages and are of great benefit to individuals and society.

One is tax incentives.

The state has preferential tax policies for public welfare charities.

The second is to create a character. This is definitely something everyone knows. This is a technique commonly used by celebrities.

Creating a caring person who is enthusiastic about public welfare can bring traffic and trust.

For example, Jiang Yiyan has been teaching as a teacher for a long time, and Fan Bingbing has been doing charity work despite being ill. In fact, there is nothing wrong with creating a character, and it is still a good thing to actually solve social problems.

The third is social responsibility.

Indeed, if you see too many fraudulent donation scandals and hype incidents, you will question the impure heart of celebrities doing charity.

It is undeniable that there are also a small number of celebrities who work in a low-key manner and are just practicing their social responsibility as citizens.

The fourth is to bring cooperation.

When doing charity, you can establish connections and cooperate with well-known entrepreneurs and powerful resource parties.

For example, if some celebrities serve as charity ambassadors for a corporate foundation's charity projects and encourage fans to donate, then the celebrity will have a greater chance of becoming a corporate partner behind the foundation and becoming a brand spokesperson.

The fifth is to strive for exposure.

When celebrities do charity work, it is easy to gain favor from society and the media, and they are more inclined to publicize charity events.
Chapter completed!