"Girls' Generation has just renewed its contract, and the outside world has even speculated that there will definitely be a comeback in the second half of the year. After all, not many girl groups can last seven years.

If you promote a new girl group at this time, I'm afraid it will be overshadowed by the light of the seniors."

Empire Entertainment has Girls' Generation as a big company. Although it is a new company, no one will ignore it as a combination.

At present, their value has not been drained out. People with a little bit of business acumen will choose to arrange for Girls' Generation to come back and then tour, using this to earn the first pot of gold and gain both fame and fortune.

This to-the-point judgment made Lee Hyun-cheol nod secretly. He is indeed Yang Hyun-suk. In my memory, Red Velet debuted a little too hastily. It was influenced by the incidents involving three seniors including SNSD, EXO, and f.

In addition, the company's planning route for this new girl group was unprecedented, and it was hard to say it well. The style of Red Velet's debut song music video made passers-by complain.

In the end, the debut of this girl group did not reach the heights expected.

"Girls' Generation is definitely going to make a comeback. This is the first comeback after the first group appointment for the seven members. The expectations from the outside world are very high. From this point of view, as long as the new girl group's exposure is solved..."

"Unless the buzz generated by their (new girl group's) debut can be equal to that of Girls' Generation's seventh anniversary...

Or you can choose to have this new girl group debut at Girls’ Generation’s 7th anniversary concert, create a wave of popularity first, and then the seniors will lead the way, and then as long as the quality of the debut song is not bad, it will basically be a success.”

Yang Xianshuo clinked his wine glass with Li Xianzhe and said, just at this moment, seven boys walked into the cafeteria.

When I took a closer look, I saw that there were several preliminary members of ikon who had not yet debuted, but they were not seven, and there were a few more new faces.

"Ah niya, President nim~"

In the entire cafeteria, except for Kim Ji-ni and the other four people, Yang Hyun-suk and Lee Hyun-cheol were sitting in the central area, making it difficult for others to ignore them.

The president, who usually only stays in his office, appeared in the cafeteria for the first time, and there were female trainees present.

This obviously does not comply with YG's rule that male and female trainees are not allowed to appear in the cafeteria at the same time.

With just a brief glance, several big boys trembled in fear, lowered their heads, and kept bowing as they ran over.

"Oh? Is it Han Bin Zhiyuan? Have you finished practicing?"

Yang Xianshuo put his hands on his chin and grinned gently. Unfortunately, those who lowered their heads the whole time did not notice this scene.

"Nai... let's come over for dinner."

"Oh...thank you for your hard work, let's go eat."

Several people headed by Jin Hanbin suddenly became lightened, bowed to Li Xianzhe and fled the cafeteria directly.

Stay for dinner? How could they not realize that Yang Hyun Suk only said this because there were guests present.

Looking away from those people, Li Xianzhe thought thoughtfully. Among the three major agencies, YG is the one that has done the most in the drafting field.

Bigbang's "Bigbang Debut Record", Wi

"Win:ho is Net" by er.

ikon's "Mi Match", as well as "Mi Nine", which was controversial but failed to debut, and the new group's debut audition is a different type from the group's variety show.

Each one of them successfully created unprecedented buzz and attention before and after their debut, which is exactly what Lee Hyun-cheol currently lacks.

Entering it like this, Lee Hyun-cheol suddenly felt that Yang Hyun-suk had opened a new door for him.

"It's not impossible. Generally speaking, if you want this girl group to succeed, the members' strength and appearance aside, the debut song must be a blockbuster.

Or, when Girls’ Generation comes back, we can bring them to promote it. If these are removed, only the variety show will be left.”

Variety show? Yang Hyun Suk put down his knife and fork and waited patiently for what Lee Hyun Chul would say next.

“Korean variety shows are in full bloom, with countless types of themes that we can think of or can’t imagine.

However, the talent show and variety show segment is relatively unpopular, especially among well-known groups. Fewer people participate in talent show variety shows before their debut and thus make their debut.

For example, you have participated in the recording of "Kpop-Star", "Super Star K", the more technical "Sho me the money", "Voice Korea" where amateurs participated, and "Unpretty Rapstar" where female rappers gather.

It is relatively famous and well known to the public.

But they all have one thing in common, the contestants are all kinds of contestants, and they are not specifically designed to cultivate idols."

If you really want to count, excluding the internal variety shows produced by major companies, the only idol talent show that has come out in the true sense is "Produce 101".

This is a truly large-scale local girl group audition. In the first season alone, more than 30 companies participated, and 11 trainees were selected out of 101. At first glance, the competition ratio is close to ten to one.

But... who would have thought about how many people would sign up for the audition before the preliminary round...

Of course, it is impossible for Lee Hyun-cheol to launch "Produce 101" at this time. He does not have enough fame and prestige, and his company does not have the ability to gather hundreds of trainees from dozens of companies into one program.

"So you want to make a variety show specifically for trainees to compete and then finally win and make their debut?"

Yang Hyun-suk immediately guessed Lee Hyun-cheol's intention. Compared with the previous releases by YG, it seemed like they were just changing the soup without changing the medicine.

But...because it's a girl group, it doesn't have its drawbacks.

Lee Hyun-cheol nodded, "Yes, when those guys came in, I thought we could learn from YG's previous "Win: Who is Net" model. In this way, the new girl group can also absorb a wave of popularity before their debut.

"

"But have you ever thought about what would happen to the ratings if Empire Entertainment, which has never released artist qualifications, just produces a variety show similar to this model?"

In Yang Hyun Suk's view, no matter how popular a girl group is, its ability to attract money cannot be compared to that of a boy group. At least 14 years ago, none of the three major agencies, including DSP and CUBE, launched a variety show for a girl group.

Even Girls' Generation at their peak may not be able to beat Super Junior and TVXQ at their peak.

Moreover, the shelf life of girl groups that debuted at the same time is less than half that of boy groups.

Men's groups can be active until they are 0 years old and serve in the military, while women's groups start to decline after they are 5 years old.

This also shows to some extent that the investment of major companies in women's groups cannot be compared with that of men's groups.

For this reason, Yang Hyun Suk has participated in the production of three boy group talent show variety shows, but has never launched a girl group talent show.

"So we have to change the model. Suppose... 16 trainees participate and are divided into Group A and Group B. Initially, each person will be tested in an all-round way. Those assigned to Group A will be provided with the basic necessities of life for artists.

There are dedicated agents, assistants, makeup artists, etc.

As for those who are assigned to Group B, their basic necessities, food, clothing, housing and transportation are all trainee standards."
Chapter completed!