Because it rises to the face of the chaebol family, and is not something that advertisers of so-called big brands can match.

Every year, a bunch of Korean artists are asked, either in interviews with the media or in front of the cameras of recording shows, what kind of CF they most want to shoot, although the answers given by many artists are also varied.

But generally speaking, these are inseparable.

Fried chicken, school uniforms, soju.

Fried chicken has the fiercest competition, and there are hundreds of brands in Seoul alone.

Due to raising and price reasons, chicken has gradually become Korean people's favorite delicacy in recent years, besides ramen.

Compared with the high price of Korean beef, few people will choose to eat Korean beef when they are alone.

A meal of Korean beef is enough for one person to eat several meals of fried chicken or other chicken dishes.

Over time, fried chicken has become the most popular food in South Korea, and its audience and consumption profits far exceed Korean beef and black pork.

Not to mention the location, just in Seoul, you can see large and small fried chicken restaurants in any neighborhood.

Every store will always come up with weird ways to attract customers.

For example, inviting well-known artists to perform or endorse, or directly lower the price, issue free trial coupons, etc.

Or they may cooperate with some commercial show organizers and television program groups to give out fried chicken tasting coupons and discount coupons as bonuses, thereby increasing the demand for customers in their own stores.

As for school uniforms, this part is directly aimed at young people who pay a lot of attention to the entertainment industry, mainly students in the tenth generation.

There are also rumors in the industry about which artist can take over the endorsement of the largest school uniform brand in South Korea.

That shows that this person's popularity and influence among the younger generation are unquestionable.

However, usually, a man and a woman co-star in school uniform CF.

Basically, popular idol groups are used as the selection criteria, and occasionally some popular actors are involved.

As for the last soju commercial, it is truly authentic and exclusive to popular artists.

But what is very interesting is that so far, without exception, those who have endorsed soju advertisements are female celebrities.

Lee Hyori in the early years, Lim Yoona later, and IU.

Because each of them has had a reputation comparable to the "national" level in all aspects for a long period of time.

Therefore, the public and many people in this circle believe that being able to endorse soju advertisements is equivalent to a stepping stone to success for the artist himself.

However, above these advertisements, there is another level of resources that ordinary artists have difficulty accessing.

Samsung Group, LG Group, Lotte Department Store, Hyundai Motor advertising, etc.

Behind these companies are chaebols who are inextricably linked to the Korean economy. Generally, the artists they can select not only have high appearance prices, but their popularity and influence have also withstood long-term tests and have become phenomena.

level.

This level of endorsement is far beyond what those soju ads and fried chicken ads can match.

It's like the top ten national official and private companies are looking for an artist to endorse at the same time. There is no need to consider who to choose.

"What? Does Minister Shen have something to say that you want to say out loud, but you're afraid it will make me unhappy?"

Shen Hengkuan nodded, organized his words and said.

"Actually, I am very curious as to why Mr. Li has a soft spot for the girl group Red Pink. I am very optimistic about them, so I decided to represent CJEM to reach a strategic agreement with Empire Entertainment on a series of future variety shows and film and television resource cooperation.

partnership relationship.

But this is all based on the fact that Red Pink is optimistic by many people that it will become a new girl group in the future and even become the leader of Korean girl groups in the next three to four years."

Speaking of this, he couldn't help but quote Lee Hyun-cheol's future resource planning route for Red Pink mentioned by Song Ki-bum.

"President Lee has already made full plans for the future planning of each member before this group was formed. Their activities will focus on overseas areas. Korea will only make a symbolic return.

We will compete with other companies for cake.”

"Won't you compete with other companies for cake?"

Manager Lee somewhat disagrees with this statement, "Everyone can see that Chairman Lee wants to seize his own position in the music industry. It is best to be able to dominate the mountain like S..M."

In the end, no one dared to question the status and influence of Empire Entertainment, as well as whether all the combinations it launched would be successful.

Otherwise, with the capital and connections he has accumulated through his hard work in the United States, he could invest first or write a script by himself and find well-known directors and actors to join in the filming.

And your CJEM almost controls more than half of the theater chains in South Korea, wouldn’t that be great? But he just didn’t do that.”

"Why is this?" Shen Hengkuan was a little curious.

"Who knows~~" Manager Li smiled softly and said with some meaning.

"Perhaps he wanted to challenge a side of himself that he had never touched before, or maybe he simply wanted to make some achievements to show Lee Soo Man xi at first.

But no matter what, idol training, variety shows, and film and television drama production all started in three directions at the same stage. This kind of behavior that others may think is simply seeking death, but he succeeded."

After all, he is not Li Xianzhe himself. He does not know Li Xianzhe's true thoughts and can only make judgments based on his own research.

"But I have to admit that if you want to quickly establish your own brand name in this circle, the time required to cultivate an idol group is more time-consuming and cost-effective than the production of TV series and movies.

Among them, women's groups are more attractive than men's groups in some aspects.

So in the end he chose to cultivate a women's team, and roped in so many companies to form a so-called alliance with him."

Having said this, Executive Li pushed up his lenses and looked at Shen Hengkuan with a playful expression.

"I won't touch the cake in the Korean market, but have you ever thought about it. An alliance created by him is actually equivalent to the cake in the music industry. It has already been his.

Whether it is the three major agencies or other small and medium-sized enterprises, he has used cross-shareholdings or direct acquisitions to spread his imprint on more than 70% of the brokerage companies in Seoul. Except for actor companies and film companies, he has not set foot in them.

outside.

If any of these companies makes profits in this market, it is entitled to a share.
Chapter completed!