Chapter 1326 The reaction of the hostile company
Therefore, after hearing the preliminary content of this project, Lee Hyun-cheol wrote such an evaluation in his draft plan.
“NCT’s combination positioning is destined to not always be smooth sailing, because it is too advanced a concept and a form that has never appeared before.
Therefore, its future is full of unknowns compared to F(x), which was initially regarded as a test group by S..M, and EXO, which was not favored and was the worst criticized.
However, S..M has developed to the point where it is today. It is no longer just obsessed with the immediate profits. It always puts fashion that leads the public style first.
My father wanted to use this continuously developing and expanding combination form to say no to the past concept of combination.
At the same time, I also want to declare to the public domineeringly through the combination of diverse expressions that I am different and I am the vane of the Korean cultural trend."
Lee Hyun-cheol expressed his disapproval of NCT's future in the draft, perhaps because he was always on the sidelines.
And for the future, even though this group has passed through the three-year golden period of newcomers, the overall situation is still hovering between the second and third tiers.
So he doesn't have as much information about this boy group as Lee Soo Man does.
However, the most visible achievement after NCT is that they conquered the primary school students and were nicknamed the "primary school student president" by the public.
But the key to the problem is that whether a group can become popular is combined with the fans' hard work and purchasing power.
Just ask how much purchasing power a group of primary school students can have. S..M is not a company that pays much attention to launching peripheral products, so the so-called fan base is concentrated among primary school students, which is completely useless.
Based on the above points of view, in his opinion, no matter whether Lee Taeyong, the core figure of NCT, comes to Empire Entertainment or not.
Regardless of whether Lee Soo Man will form this group according to the original characters, NCT's strategy will face great challenges in the future.
The unlimited number of people and guest expansion are not only the biggest attraction of this combination, but they are also the biggest drawbacks.
By continuously increasing the number of people, it is indeed a good way for a group to increase its popularity.
After all, S..M was the first to play a very large group, and they are recognized as the originators of large boy groups.
However, there is no upper limit on the number of people, which will also lead to a more intuitive problem: "few die-hard fans", "the overall style of the group is unclear, and the internal fan bias is very serious".
And "the resources, popularity, and popularity among members are seriously skewed."
“Members will be assigned fewer and fewer parts,” “The performance of a large group is not as good as that of a small group,” “Although the schedule is very tight, local popularity is always hovering between the second and third tiers,” “It goes against S..M’s policy of launching a group.
reputation".
These are all problems that NCT has been unable to avoid and solve in the years since their debut.
Lee Soo Man may not have considered the public's ability to accept such advanced concepts in many details, but he is also very optimistic in controlling the general direction. This is due to the fact that the boy groups launched by S..M in the past few years have been without exception.
All were successful.
TVXQ, Super Junior, SHINee, EXO, the smooth road to success made him seem not to worry about the obstacles he would face after actual implementation.
Although such a strategy does have a certain degree of foresight, if it were put out five or ten years after NCT's debut, it might be accepted by the public, but at the moment, it is really unknown.
Because he knows how uncertain NCT's future is, Lee Hyun-cheol's plan for his plan is also geared towards the world, but strategically it is still based on South Korea.
LOONA, which needs to be simpler and more practical in some aspects, and more easily accepted by the public and the market, is much more confident.
Regardless of whether NCT's final membership will increase to 18, 21, or more.
He is confident that his super luxurious LOONA can defeat the opponent.
"It seems that our music industry will become more lively in the coming year."
After sorting out the information about Lee Soo Man's boy band in his mind, Song Ki Bum opened his eyes and let out a heavy breath.
"The director really dares to play with no upper limit on the number of people. However, there is no hard and fast limit on the number of people. This is also a challenge for those fans.
Girls' Generation has been debuting for so many years, and when they appeared on "Running Man" two years ago, their status was already at its peak, and they were considered kings among girl groups.
As a result, none of the members could even pronounce Kim Jong Kook's name. I guess the director wanted to build the overall brand of NCT.
If he can pay attention to evenly distribute the popularity among the members of this group, this group should not reach a very bad situation."
Ji Zhonghua's eyes narrowed, "Is the president not optimistic about NCT's potential?"
"I don't know, I don't know how to say it. The main thing is that I don't quite understand the president's confidence in not being optimistic about this combination.
Just like you restated his ideas in the planning project before, the president seems to be very determined that this group will fail.
Because I feel that compared to NCT’s world view, LOONA seems to be easier to understand and accept.”
"Who knows, after all, this is just a preliminary plan, Teacher Li Xiuman also said it at the press conference.
This initial project has been approved by the S..M board of directors and needs further improvement, so we have enough time to deal with it~~"
"Forget it, it's better not to be so worried. They are in a men's group and our president is in a women's group. We have nothing to do with each other.
Hmm~~After this press conference, what was the reaction from other companies?"
If what he expected was correct, Lee Soo Man's disclosure of the contents of this press conference would also serve as a warning to other brokerage companies and take precautions in advance.
The reality was exactly what he thought. Ji Zhonghua had collected a lot of information on the reactions and coping methods of major companies.
"JYP and YG didn't have any big reaction, Park Jin Young seemed to be waiting and watching.
It was previously rumored that a program similar to our company's "Mix Color" will be produced in the spring of next year to select a girl group. It seems that the president will also participate. I heard that the trainees of this new girl group are to be selected.
, all have some friendship with the president."
JYP new girl group?
Song Ki-bum thought of the girls who had come to the company to hang out, and took a breath, "YG... Well, YG probably doesn't do much."
"Bigbang is at the height of its popularity right now. I heard that they will make a comeback next year, as the group's tenth anniversary is coming soon.
The 10th anniversary tour plan should be launched. In addition, in addition to sending those girls to us, Yang Hyun Suk is said to be launching a boy band next year."
The three major companies and Empire Entertainment all maintain a close and inseparable relationship.
The public outside may not necessarily know about any big moves in the future.
But some information is not difficult to investigate within the industry, especially within the circles of brokerage companies.
Lee Soo Man's NCT project did not bring any big impact to the other two companies.
JYP is preparing for a new girl group as usual, and YG is cooperating with Empire Entertainment for the new girl group.
As the show comes to an end, Yang Hyun Suk has begun to cultivate his second boy group after Winner.
Chapter completed!