When blind book boxes were launched on the market, merchants finally realized that this was a good business.

When these people look at it, everything can be blind-boxed.

For the physical industry, the function of blind box method to clear inventory is powerful.

For example, if a batch of clothes cannot be sold, the quality may not be a problem, but there is too much production and it is piled up in the warehouse. Then new models are released, and no one buys the old ones. If the cycle goes on and on, it will be difficult to recover the cost.

At this time, the clothing factory creates a blind box, reduces the price and promotes it, and the item is considered sold.

The price can be low, because the goods cannot be sold in the first place, and the cost can be recovered by selling them at the cost price. Moreover, ordinary garment factories are not so conscientious and will not make no profit at all.

For a buyer, much of his consumer experience when buying blind boxes is at the moment of opening the box. After opening the box, he will feel a sense of satisfaction. At this time, when he sees the clothes, he feels that the quality is decent and the style is not ugly, even if it is not that bad.

I like it, and I'm too lazy to quit.

The same is true for books.

Readers lack an opportunity to read books. As soon as a person enters a bookstore, there are books everywhere. For a stroll, he may go to the area he likes more. For example, if he likes history, he will go to the historical area. If he likes prose, he will go to the prose bookshelf. But if he likes history, he will go to the historical area.

Those who like prose may not necessarily dislike prose, and those who like prose may not necessarily hate history, but they just don’t have the chance to read it.

Now this blind box gives this kind of readers a chance, and the response has been pretty good.

Of course, there are also some economists, both professional and amateur, who have made certain criticisms of this blind box economy.

For example, taking advantage of the gambler's mentality, the secondary market is hyped to create an artificially high bubble.

But buyers should still buy it.

The leaders in charge of the market have been studying for a while, but they just caught a group of merchants who put defective goods in blind boxes, and they didn't care much about it.

But no matter what, Li Jianghe made a lot of money.

He just hates that he has too few IPs and not many styles to produce, otherwise he would have to buy a new set every week.

This wave of leeks is so good to cut.

The economic reason is that since China's accession to the WTO, my country's economy has been improving, people's willingness to consume has been higher, and people born in the 1980s have begun to work. Their concepts are different from those of the older generation. In addition, the six-dollar blind box does not It's not expensive, and it has a certain collection value and the possibility of making money by reselling it, so people buy more of it.

"I said, Lao Zhou, increase your efforts," Li Jianghe called Zhou Lihui, "The situation is so good, please design more models quickly."

"Boss, I don't have enough brain capacity," Lao Zhou said in pain and happiness.

"That won't work. I want to change my car recently, and it depends on your hard work." Li Jianghe said with a smile.

"Boss, you are so embarrassed to say this." Zhou Lihui shook his head, "I'll try my best. The Sheep and Sheep Games will be broadcast tonight. There are so many characters, and there can be several more waves of blind boxes."

"That's good," Li Jianghe nodded, "Anyway, while taking advantage of the popularity, we can make more money while maintaining quality. Once the popularity is over, it won't be easy to make money. Now there are more and more competitors."

"Good boss," Zhou Lihui agreed.

After putting down the phone, Li Jianghe went to pick up the "Aesthetics" he bought before. Since the Forerunner headquarters is in Yingtian, he couldn't pick it up on the same day he bought it.

It may even be delayed until the third day.

There is no way to do this unless you build your own logistics.

Or it may be larger and have certain negotiation capabilities with logistics companies.

...

Just when the Yangyang animation was airing during the Yangyang Games, the animation company also held a press conference to announce the project of Star Travels.

Just changed the name to Xinghai Travels.

"Excuse me, what level will the animation be this time?" A reporter asked ahead of the others, "Now everyone is looking forward to your work, but it has only been a month since the previous open recruitment. May I ask?

Are you confident in the quality of the animation?"

"First of all, this is an industry that requires inspiration. If inspiration comes quickly, animation production will also be faster." Geng Haiyin smiled and said: "As for the quality, please wait and see."

"What story does the anime "Xinghai Travels" tell?" another reporter asked.

"It tells a story about pursuing dreams and exploring the unknown." This is also an official saying.

"Can you be more specific?" the reporter asked.

"I can only say that this is definitely an anime that young people can watch," Geng Haiyin assured.

"What about the images?" A reporter asked curiously: "It seems that your company has not disclosed the images of anime characters."

"Who said there isn't one? This is it," Geng Haiyin pointed to the poster posted on the wall.

Above is a paper-cut silhouette.

"This..." the reporter frowned and hesitated, "I mean, is there a clearer one?"

"That's what I'm going to say next," Geng Haiyin said with a smile: "Next, there will be an Easter egg blind box in the doll machines we put in the country, and the doll is the protagonist of Xinghai Travels."

Reporters at the scene were in an uproar.

"Mr. Geng, I'm afraid it's a bit ugly to make money like this, right?" said a middle-aged reporter without mercy.

"Hahaha, I haven't finished talking yet, don't worry." Geng Haiyin showed a scheming smile, and the reporter's question was just right, just like a compliment.

"As long as you draw this Easter egg blind box, you can directly pay the store for a set of regular models of the Sheep and Sheep Games and get the six yuan back," Geng Haiyin said with a smile: "And you can keep the doll. In other words, as long as you draw it, you can

It’s like making a set for nothing, so I’m afraid it’s not considered making money.”

The press conference ended after a while, and Geng Haiyin breathed a sigh of relief.

In fact, this is just a word game. After all, it is difficult to get into the spirit at once. If you want to draw this, I don’t know how many blind boxes you have to buy before.

As for the occasional dog care that hits the mark in one go, that’s fine, as it’s free promotional material.

It is equivalent to using this blind box to drive consumption and increase popularity.

Originally, Li Jianghe meant to give back sixty-six yuan in cash, but Geng Haiyin and the others discussed it. After all, they had been reported as gambling before, so they should be careful and give it to the dolls.

Of course there is nothing wrong with an animation company giving away dolls.

As soon as the news came out, sales of blind boxes exploded.

Some experts reminded that this is a loss-making transaction because the probability of winning is very low, and it is just a waste of money to buy other blind boxes.

But there are no truly rational people in this world. They all think they can win, so it’s a good idea to buy one to try their luck.

Li Jianghe watched the news at the press conference and received a call from his mother, Pang Shulan.

"Son, what are you doing at night?" Pang Shulan asked.

"Oh, Mom, I'm watching the press conference here," Li Jianghe replied, "The animation company has a new animation."

"How have you been studying lately?" Pang Shulan asked what parents almost always ask.

"It's okay, the sixth level score hasn't been released yet," Li Jianghe replied.

"Have you eaten? Son"

"Eat it", Li Jianghe thought to himself, he is really like this old man.

No matter whether I have money or not, my mother always asks this question.

"That's good, by the way, I've booked a flight ticket to Pingjing for you. You are ready to prepare," Pang Shulan said, her tone calm as if she was just saying: Eat tomatoes and scrambled eggs tonight.
Chapter completed!