190: Marketing Genius
Dirty streets are the soul of Laosanlitun.
Li Jun and Jack Ma drank a lot, and both of them walked out of the bar with their tongues hanging open.
The streets are full of old Pingjing people talking loudly, drinking and having sex, and there are also red-haired and yellow-haired foreigners among them. Here, a considerable number of foreigners also speak authentic Pingjing accent.
This is the difference between Pingjing and Hucheng, just like the difference between the two representative groups, Pingjing uncle and Hucheng aunt.
"Let's go", Li Jun waved after him.
A muscular man followed silently behind.
After rebirth, if he encounters an accident and dies on the street, wouldn't it be too tragic, so Li Jun usually brings a bodyguard with him when he goes out.
But in general, it's not a gun war with the United States after all, so it's not a very important matter. Just a bodyguard is enough.
That night, Li Jun returned to the hotel and fell asleep. He was going to go back to Yingtian. Jack Ma found the development history of Samsung from the bookshelf and read it for a while while he was drunk.
The same night.
Li Jianghe returned to the dormitory and placed the little Liang Hongyu figure on the table on the bed.
"Hey, third brother, Ruan Xiang gave it to you?" Wang Yunli asked curiously after returning from rehearsing the drama.
"No, it's a souvenir from the company." Li Jianghe shook his head and turned on the computer.
"It's quite fun. Are these things for sale?" Wang Yunli took off his shoes and put on his dormitory slippers.
"Fuck, don't take off your shoes here," Li Jianghe whined.
"Hey, they're all the same, they're all the same. It's best to have a set of these. I want to give one to Xue Qing." Wang Yunli continued to release the biochemical weapons. "She really likes this kind of little thing."
"No more, just this one thing," Li Jianghe waved his hand.
"Old Wang, just go and wash up quickly," Liu Junhua stuck his head out and said with disgust.
"Don't tell me, don't tell me." Wang Yunli shook his head and went to fetch water.
Li Jianghe took a quick look at the company's reports and searched online for news about the company's book club.
As for why you don’t search your own Pioneer website, it’s because there is little traffic, and the amount of discussion in various forums and posts is pitiful. Yingtian’s local site has some buzz, but it doesn’t make much sense, because the local ones will go directly to the store to view and buy, and online banking payment is troublesome.
, local mailing is purely unnecessary.
Now the pioneers are still in the "suffering" stage, absorbing nutrients and waiting silently.
Those things that shocked the world when they came out are all legends.
Li Jianghe looked at the opinions about Bei Gong Company on various major forums little by little to see what he could get from them to fill in the useful opinions of the forerunners.
Everyone knows the drawbacks of the paid membership system. In addition, the complaints about the book list are also different. But on this matter, Li Jianghe is not prepared to follow the opinions of those who complain the most.
The book club of Bei Company looks very youthful, and as a result, the proportion of non-nutritious bestsellers in the book list is too high, causing complaints. However, the position of the pioneer is for lower-level people, and it is a website for ordinary people to buy books. There is no need to change the book list, because
Those literary youths alone cannot afford to support a book-selling website.
This is determined by the time cost. When a person joins the Bei Book Club, fills in the membership information, collects book orders every three months, and fulfills the so-called membership obligations, he will naturally have requirements for the services provided by the book club.
It's so high, and he only needs to enter the words "pioneer" into the browser to enter the official flagship store. It's effortless and effortless, so naturally he won't have unrealistic expectations.
And it turns out that Harry Potter will always sell better than The Brothers Karamazov.
Bei Company is a big business, and publishing is only one aspect. Their music is also very good. The brand is called bmg. The music copyrights of Bob Dylan and Linkin Park once belonged to it. In China, Andy Lau, Boss Mui, Goo Jai,
Xiaochun and Li Quan also belong to its banner. In 1999, it represented a crooked music company, Alpha, and Jay Chou was an artist under its banner.
However, Suo Dafa and his bmg merged in 2004, each holding 50% of the shares. By 2008, Suo Dafa had acquired them all, and now only Suo Dafa's music is left.
Li Jianghe had a sudden idea when he thought about Bei Company's music.
Why not organize a song-listening and book-recommendation activity. There are nine songs in total, divided into three rounds. Let people choose three times, pick out three songs, and then recommend three books based on the results of these three songs.
"I am simply a little marketing genius," Li Jianghe said with some narcissism, "leaving marketing is really a loss for marketing."
"Third brother, what are you giggling over there?" Qi Zhiyu accidentally glanced at the upper bunk and saw Li Jianghe giggling alone. He was shocked, "It's so lewd."
"Hey, you guys are laughing at him for being so naughty, but he is laughing at you for not being open-minded." It is rare that Liu Junhua is not playing "Legend". This is mainly because he has a big mid-term assignment recently, which is included in his regular grades. If he doesn't do it, he will fail the class."
This is someone who has a girlfriend."
"Bah, what a crooked poem." Li Jianghe came back from his narcissistic state and cursed with a smile: "Old Liu, did you finish your homework? You will definitely fail the exam."
"Bah, I can't fail the exam. I'll finish the copying in another hour." Liu Junhua was not to be outdone.
"Copy a ball. The Demon King Qi in this class specializes in copying homework. Don't trick me too." Tao Zhuoran heard the homework and said, "The third brother is lucky and escaped the rule of the Big Demon King."
Li Jianghe chuckled.
He sent an email to Qian Hua with his thoughts.
It was now nine o'clock in the evening, and Qian Hua must not have slept. If it were a little later, this old literary young man might go out to drink and chat with others, which would actually be too late.
About ten minutes later, an email from Qian Hua came over: "It can be done. Technically, please contact the studio."
Organizing more interesting activities can increase user stickiness. Song selection and book recommendation is a novel activity. Anyway, pioneers have small businesses and don’t have to worry so much. If the effect is good, they will make money. If the effect is not good, they will not lose. This kind of activity costs a lot of money.
Not much sales.
You may have to pay the copyright fee for using the song, but to be honest, the thought of paying the copyright fee is probably enough to impress the record company.
There is no technical difficulty in this matter. Quan Bolian responded almost instantly and finalized the plan.
We plan to choose three rock songs, three pop songs, and three folk songs, which correspond to 81 books. Choosing books is a troublesome thing, so Qian Hua is responsible for it.
Testing is a relatively successful marketing tool. If it is now, it may be used more by various public accounts. For example, it allows you to test the MBTI career test for free, or other psychological tests, and then follow the public account to obtain information.
Chapter completed!