In addition to the game day income and broadcast income sharing, the greatest value that superstars can bring to the team is the business level.

For example, jersey sponsorship, because of Ronaldo's franchise, Juventus' commercial revenue has doubled. Originally, Juventus lagged significantly behind other European super giants in terms of commodity sales and sponsorship.

For example, the top companies, Manchester United, Barcelona, ​​Real Madrid and Bayern Munich have business revenues of around 300 million euros, while Juventus has only 120 million, close to one-third of Bayern.

Just looking at the value of the jersey, this gap will be more obvious.

Juventus' main jersey sponsor Jeep costs 17 million euros per season, and jersey supplier Adidas pays Juventus 23 million each season, which adds up to only 40 million euros.

The total value of jerseys of Manchester United, Barcelona and Real Madrid is 150 million, 140 million and 100 million respectively. This is not counted as the latest contract. Superstars like Cristiano Ronaldo have unique commercial value. Conservatively estimated that in the next two to three seasons after Cristiano Ronaldo joins, they will increase business revenue of 75 million euros to 100 million yuan for Juventus in the next two to three seasons.

On the first day of his joining, Ronaldo's jersey sold more than 500,000 pieces within 24 hours, while an authentic Juventus No. 7 fan version jersey sold on the club's official website is 97.45 euros, while the player version is 137.45 euros.

If calculated based on this number, it is the most conservative estimate that Ronaldo's jersey brought the team 50 million euros in revenue on the first day. Liverpool's performance has just improved this year, but the jersey sales have not increased significantly. Ian Al, who has been committed to increasing the team's commercial income, has pulled his hair a lot for this, and he is almost bald because the team lacks the iconic star. Kane has hope, but his playing style does lack highlights, and it is difficult to shoulder this big task...

What's more, joining players like Ronaldo or Messi can not only increase the confidence of the club and various sponsors to negotiate, but also attract more attention from sponsors from other countries. These potential commercial value improvements are difficult to express in numbers.

The most important thing is its impact on the team's brand value. Take Ronaldo as an example. Although Juventus club as a whole cannot directly cash out money in the stock market, signing Ronaldo undoubtedly makes Juventus' brand more valuable.

It is certain to raise the stock price. It is reflected in the market value. Juventus has increased sharply from 650 million to 700 million euros in just one week to about 900 million euros. Even if Liverpool is not listed, if Messi can join, it will undoubtedly have the effect of increasing the overall market value. By then, Yang Cheng will benefit more. Not to mention anything else, Liverpool needs capital investment at all without using its own funds. Just get a bank loan directly. The higher the market value, the higher the amount of loans you can get.

To sum up, Andre Agnelli's intention for Cristiano Ronaldo completely aroused Yang Cheng's interest in taking action to grab Messi. It was really the positive effect of Cristiano Ronaldo on Juventus that made him envious. If it were Messi, it would definitely be bad. Don't forget that Cristiano Ronaldo had already slipped from the peak at that time. Although he could still perform wonderful performances, he was no longer the chasing boy who was riding a bicycle.

But now both Messi and Ronaldo are in their peak period. Compared with the 30-year-old Ronaldo, the 28-year-old Messi has a more obvious advantage, and the profit harvesting period will be longer than two years. Of course, the difficulty of purchasing is also increasing proportionally.

As mentioned before, if you want to successfully win Messi, you must not start with him first. Messi is a person who values ​​feelings. As long as the club does not abandon him, he will definitely not be willing to leave his mother team, which he has played for all his life.

Then how can he be shaken? First, it is to tempt people around him; second, it is to start from the club and create a gap between them first.

And the second step must be taken first. If this step is successful, the first step will become natural.

So, while everyone's attention was on Florentino and Andre Agnelli, Yang Cheng took out his cell phone and sent a text message to Ian Al, and at the same time sent it to Eddie in New York, asking him to arrange public opinion cooperation.

Compared to Eddie's unknown reason, Ian Al can be called ecstatic. Unexpectedly, Unexpectedly, the boss finally got to attack Messi.

According to Yang Cheng's intention, he first made a statement that Liverpool boss Yang Cheng and Barcelona chairman Bartomeu were suspected of secretly discussing Messi's transfer.

There are thousands of these out of nothing news every day. If an ordinary person sends it, it will definitely not even be able to splash it, and no one will believe it. After all, there is no evidence.

But the next day, the headline app spread all over the place to push gossip news, and the news was written in a very good manner, and it was also accompanied by secret photos of Yang Cheng and Bartomeu meeting. In fact, Yang Cheng asked the bodyguard to take a secret photo.

This is great, a single stone caused a thousand waves. Originally, just having photos would not necessarily point the finger at Messi. Why can't so many stars in the two teams be others? What's more, what if the two clubs discuss cooperation?

But the problem is that the news written by the editor is reasonable. First, it points out that ordinary cooperation or player transactions do not require the big boss Yang Cheng to come forward in person. Secondly, if it is normal cooperation, why should you go to the Bahamas to meet secretly? You can just find a hotel or cafe to talk about it;

Finally, the editor pointed out that an insider revealed that he happened to hear a conversation between Yang Cheng and Bartomeu, which was about Messi's transfer to Liverpool.

This is great, the article is written incredibly realistic, and even the most die-hard Barcelona fans can't help but waver, let alone Messi himself.

Bartomeu was still on vacation in the Bahamas at this time, and the acceptance of the news was delayed a lot. It was still Barcelona's CEO who called him and was shocked to find that he seemed to have been stolen. He wanted to ask Yang Cheng but found that Yang Cheng had already flew back to the United States and could not even see the shadow. Question about the yarn?

Subsequently, Liverpool's official Twitter and Facebook also sent ambiguous and vague texts on related news hotspots, "Maybe there is a surprise?"

Now it was a disguised official announcement? Acknowledge the authenticity of the matter?

Although Barcelona was caught off guard and had not had time to make a formal remark, this was the default in the eyes of the excited fans. There was no doubt that the fans' anger directly burned to the management. Some awesome fans even found Bartomeu's home and got angry at everything in his home, angrily accusing Bartomeu of Barcelona as a shame for Barcelona. What brain can make the decision to sell the world's number one person at the peak?

Some people even burned their anger to Country Z, saying that it was the people of Country Z kidnapping.

The nth time the Chinese people were innocently shot!

However, what everyone didn't know was that Yang Cheng was creating scandals here, Andre Anelli began to secretly visit Chen Cang. He and Florentino were really in love and intentional. Zhou Yu beat Huang Gai and the other was willing to be beaten!

Both of them are about to talk about the actual stage, but compared with the 117 million euros paid by Juventus in his previous life, he now wants to win the 30-year-old Ronaldo, and there is no 300 million yuan for no talks.

What's more, Florentino's psychological price is 400 million euros, and a lump sum must be paid.

...

But let's first turn our attention to the Du field of the Atlantis Resort. After the initial bad luck, Liu Xuan slowly found the rhythm. She first used a perfect flush to win the chips and recovered her disadvantages in one fell swoop. Then she was unstoppable and seized opportunities to cheat. This move was really beautiful, and of course, there were factors that everyone despised because she was a woman.

However, when the four rounds of the game ended, she was not the one with the most bargaining chips, but the Rakuma from India. He finally took away the final victory with a 10-game winning streak. While winning the grand prize of 1 million US dollars, he also received an additional 2 million US dollars.

Yang Cheng didn't feel regretful, because Liu Xuan's bargaining chips were far better than Daniel Negrino. Perhaps because he had neglected practice in recent years, Daniel was obviously not in shape. Except for the beginning of the game with his outstanding luck, he had never performed well. Not only did he not beat Liu Xuan, but he didn't even win, and he could be said to be a complete defeat.

Joel Glazer's face turned pale, but there were too many people present and he could not accept it. Besides, he was not ready to regret it. He lost face for just $2 million, which was not worth it!

It's just $2 million, Manchester United will earn it back for him.

Staying in the hotel for one night, Yang Cheng asked the plane to take Ronaldo back to Los Angeles the next morning. She still had to work, and then took Susu directly to Liverpool. Messi's transfer still required him to operate it himself. If necessary, he could go to Barcelona in person.

On the plane, Yang Cheng leaned all his energy that had not been vented for a night on Su Su. Poor Su Su was tortured so much that she almost walked off the plane. Instead, Yang Cheng appeared proudly at John Lennon Airport, talking and laughing with Ian Al, and didn't notice Su Su who stared at him with his eyes behind her.

The iconic presidential car of Liverpool Club appeared on the road and was discovered by hardcore fans and immediately passed it to a friend. It was passed by ten or ten times. It didn't take long for Yang Cheng to return to Liverpool to spread in the fan circle. Some top stars did not have such treatment, and Yang Cheng enjoyed it without realizing it.

Of course, the reason why everyone is so excited is that Yang Cheng will make big moves every time he comes to Liverpool. Fans can't help but have some expectations. At this time, Yang Cheng and the Barcelona president secretly discussed Messi's transfer rumors have not yet come out.

In the calm and quiet Rolls-Royce car, Yang Cheng crossed her legs, looked at the lively streets of Liverpool, turned her head and asked, "How is the arrangement?"

Ian Al couldn't hide his excitement, "Don't worry, boss, everything has been arranged. The rumor will spread throughout the world soon. Then wait for the photos from the Toutiao app to release to implement the authenticity of the scandal. Public opinion GC will ensure that Messi is suspicious of the club."

Yang Cheng smiled playfully, "Very good, then you have to seize the opportunity and start from Messi's side first to break the deadlock. Are you afraid that Messi will disagree next?"

Ian Al smiled the same way, "Yes, there is no real loyalty in this world at all. If so, the price of betrayal is not enough."

Yang Cheng looked at him in surprise, "Okay, have you even learned this sentence?"

Ian Al sneer sneered, "I'm not always listening to the boss, I'll remember it slowly~"

Yang Cheng laughed, "Okay, your smile is so ugly. By the way, how is your uncle doing recently?"

He asked Recosta. The Liverpool MP took the initiative to find Yang Cheng for funding. After careful consideration, Yang Cheng agreed, but he did not pay much attention after that. This was just a leisure game he played in the UK.

Ian Al is not as relaxed as Yang Cheng, and he seems very cautious. Yang Cheng can't take it seriously. After all, he and Recosta are related to some kinship. If it is not handled properly, it will be troublesome if Yang Cheng misunderstood that the two of them have colluded and had an affair.

After organizing the language carefully, he spoke, "Uncle Costa successfully entered the sight of the people of the British Isles through an exclusive interview with the Sunday Times. The people have a good impression of him, but it is still a bit difficult to operate in London. However, with support of 2 million pounds, it seems to me that it is only a matter of time or later."

Yang Cheng nodded, "Don't worry about this, I didn't give him a limit. As long as he can effectively organize his connections, my money will not be spent in vain~"

Ian Al nodded and said, "I won't say much about Uncle Costa's local connections in Liverpool. London is also making good progress. He has been playing golf with the mayor of London recently."

Hum? It’s interesting to talk to the mayor of London. Yang Cheng encouraged, “No, let’s talk about the project. Have the procedures for Liverpool One been completed?”

Speaking of his work, Ian Al was obviously relaxed. "It's done, Uncle Costa is moving very quickly. At present, the land where Liverpool No. 1 is located has been placed under the name of the club. The design of the football park has also been handed over to the design firm. The plan has been completed, and the final design drawings are released."

Yang Cheng is very satisfied with Costa’s work efficiency. At present, everything Costa promised him has fulfilled his promise, at least Yang Cheng can see the possibility of a return on investment, which is enough.

"Very good, the football park project has a great role in promoting Liverpool's brand building, and Liverpool One must ensure success as a pilot. Is there any pressure on funding?"

"The pressure is not great for the time being. Our working capital is enough to pay the acquisition of this project. Uncle Costa helped us negotiate the conditions for installment payment, so the pressure is not great. When the project starts, the new income will be paid, and there will be no delay at all."

Yang Cheng refused to comment, "Then he was still a little nervous. This is how you contact Royal Bank of Scotland. If you don't have it, just borrow less."

Ian Al hesitated and said, "If Messi's transfer can be really promoted, it will definitely be a sky-high price. Should we take the opportunity to try the bank's news? This transfer fee is better to borrow from the bank."
Chapter completed!