Chapter 872 The direction depends on you
"Unstability and low profits are the biggest problem with this plan, but the advantage is that you can easily enter the market and the process is relatively simple, so you can continue~"
Yang Cheng's summary is naturally extremely accurate. Wang Lei nodded and continued, "Which other self-operated plan has sufficient profit guarantee, it is also more or less suppressed by the prices of all parties.
According to my own understanding, the three major wholesalers in the United States currently account for about 85% to 90% of the total US pharmaceutical distribution, and retail pharmacies and pharmaceutical distributors have formed six major commercial alliances.
Therefore, the allocation of sales teams in the US generic drug industry must be relatively streamlined to reduce costs and expenditures, and there is no need to imitate the sales model of innovative drugs by large manufacturers and hire a large number of sales personnel to promote academically to doctors.
Take oral dosage-form drugs as an example. Only 1-2 senior sales personnel are required to connect with 3 terminal chain pharmacies and 3 wholesalers, because these 6 customers almost monopolize 80% of the oral preparation market.
I have heard of a pharmaceutical company from Z country that shifted from the initial agency sales model to the self-operated sales model. It is to adopt the method I mentioned to directly sell products to mainstream chain pharmacies, large chain hospitals and wholesalers. The target positioning is very accurate. In five years, the company's output and sales have increased by 3 times, and its profit has increased by more than 2 times, which is very reference value."
Yang Cheng raised his eyebrows, "So, is the advantage of the self-operated model very obvious?"
Wang Lei nodded but immediately shook his head and denied it, "As I said before, the self-operated model does not have an absolute advantage, and the disadvantages are also obvious, that is, the price is often suppressed.
Because of monopoly, pharmaceutical wholesalers have a greater say in the field of generic drugs and dominate prices.
Especially several drug wholesale giants, their company stipulates that if the profit of a certain product does not exceed a certain standard, they refuse to cooperate with the pharmaceutical company. Moreover, the price and discount of the drug usually have to be negotiated and negotiated according to the consumer's purchasing ability, competition level, and market capacity.
In addition to the price suppression of wholesalers, competition among pharmaceutical companies is also very fierce. As long as there are multiple companies in the same product field and one is willing to lower the price, other companies must make a decision whether to continue to stay in this field and win at the "price", or turn around and turn to new products and fight in the blue ocean market.
Moreover, there is also a service charging model in the market, where generic drug manufacturers need to pay or provide discounts to achieve expected sales.
This behavior has seriously affected small and medium-sized enterprises.
For leading generic drug companies, they make up for the loss in price by increasing production and increasing productivity, and can also bargain with wholesalers and retail pharmacies based on the market share of the product.
For small and medium-sized generic drug factories, the best way to survive in the cracks is to develop differentiated products or small-competitive drugs in sub-sectors. Once Mr. Yang, you are sure to do it, then at the beginning, this is the best direction.”
Yang Cheng smiled, "You know, the direction you go depends on your ability. For the sake of Manman, I am willing to give you a chance to help you jump out of the swamp today and provide you with a river for you to gallop. But whether you can swim into the vast ocean depends on yourself. I can only make sure you don't drown in the water.
Of course, I was not helping for nothing. After hearing you, I found that there was a lot of profit here. I am a businessman and I would not miss the opportunity to make money. Moreover, for unnecessary trouble in the future, I must put ugly words in front. I can share some of your shares, but the big one must be in my own hands. This is a guarantee of the interests of both you and me, and there is no room for negotiation."
Wang Lei cannot deny that he is already moved. This is indeed a good opportunity to change his life. Even if it will damage his self-esteem, it is up to women to hold the thigh of the financial owner. But as long as he succeeds in the future, all this is nothing.
The most important thing is that he knew very well that if he still retreated and did not seize this opportunity, Lin Ximan would definitely leave him and stop thinking about having a chance to save him.
Thinking of this, Wang Lei's heart became firm again, and his eyes looked at Yang Cheng's bright eyes with a torch, and he said loudly, "I did it, thank you Mr. Yang for being willing to give me this opportunity. And I already have a draft. I think we should not blindly develop our own model, learn relevant experience from successful people, and slowly embark on the formalism first is the right path.
Moreover, we should make full use of our Chinese advantages and work closely with the market and enterprises of China Z. After all, generic drugs have always been in a highly competitive state. The strategy of "price for volume" is feasible in the short term, but it is not sustainable.
In order to gain long-term profitability, take advantage of the raw material cost advantages of Country Z, and also lay out special generic drugs with special technical barriers or short-term drugs in the market, as well as first generic drugs that challenge patents, so that they can gain a good living space in the generic drug market in the United States."
Yang Cheng waved his hand and said, "You are a professional in this regard, so I won't participate in it. All matters will be left to you. I am only responsible for supervising it. You can complete a detailed plan as soon as possible and hand it over to me. I will determine the final investment amount based on your plan and budget.
In addition, as I said before, my relationship with the medical center can be fully utilized.
Finally, I am here to replace wine with coffee. I wish you and Manman’s lovers finally get married. Although I don’t have much contact with her, she is definitely a good woman. I hope you can cherish it well. Otherwise, Luo will definitely be unhappy. If she is unhappy, I will be unhappy. If I am unhappy, you will definitely not have a good life. Do you understand?
Yang Cheng's Forsythia's fight was a goal, which not only provided Lin Ximan with enough face. As for whether Wang Lei would feel face-lossed, it was not within Yang Cheng's consideration. If a man wants to succeed, he can't even resist this hardship, and he deserves to be cowardly for the rest of his life.
Lin Ximan felt shy and angry, blaming Yang Cheng for not choosing the relationship so clearly, but also thanked Yang Cheng. No matter how good her relationship with Luo was, she was just a best friend. After all, she was an outsider. Yang Cheng had no need to worry about an outsider. Of course, if she made up her mind to hook up with Yang Cheng and be his lover, it would be a different matter.
To be honest, Lin Ximan has never had this idea, but she was not polluted by the general environment and kept the bottom line. With Yang Cheng's help, Wang Lei's future will be bright in the future. Even if he can't reach the height of Yang Cheng, it will be no problem for his whole life to be rich and well-behaved. As long as she can always grasp the relationship with Luo and follow her best friend route, can Yang Cheng not take care of her?
Chapter completed!