Yang Cheng pondered for a long time, but finally decided to accept Donna Langde's suggestion and start the cinemark theater.

But he asked Donna Lund not to blindly pursue holdings. He just took the position of the largest shareholder from FMR-LLC to achieve control over cinemark theaters, which not only met the strategic needs of the new era film industry, but also did not invade too much funds. Once there is a change in the future, it is also easy to withdraw the stop loss in time. This is enough. You can get more benefits at a smaller cost. Why not do it?

Not only that, Yang Cheng is also planning to use megabo theaters as a carrier through CY Entertainment, including theaters in mainland China, to enter the Southeast Asian market and completely occupy a place in the Asian market. In this way, New Era Film will have an absolute advantage in the distribution level in the two major supermarkets, Asia and the United States. After AMC, it will become the second super publisher with the six major bargaining qualifications, and will further narrow the gap with the traditional giants.

Yang Cheng thinks of the Southeast Asian market because of the rise of the Southeast Asian film industry in recent years. It has gradually developed its own film output from the dumping place of Z Country and Xiangjiang films in the past. This change also symbolizes that the Southeast Asian film market is rising like the rising sun!

Thinking of cinemark's global strategy of surrounding cities in rural areas, the two can be completely echoed.

You should know that Southeast Asia is even behind and poor, it is a huge market with a population of more than 600 million. What's more, some of the countries in Southeast Asia are not poor at all, and they can even be called wealthy, such as Singapore and Brunei.

Of course, no matter how big the market is, it is useless to have no content. All of this depends on the basis of good films. Without good film output, it is difficult to truly develop this market by introducing Hollywood blockbusters or films from outside.

As long as you are a person, you will have a plot of hometown. Only by being able to see familiar races, familiar languages, and videos close to your own cultural customs on the big screen can people's enthusiasm for watching movies.

Yang Cheng's impression of Southeast Asian movies was a Thai movie that he accidentally watched in 20017. At that time, the film won hundreds of millions of box office in the Z market as a dark horse in 20017 and received considerable praise. It really shocked many practitioners in the industry and made people know and come into contact with the first time that there were movies in Thailand, and it was filmed well. He remembered that the movie was called "Genius Gunner".

Before this, people's initial impression of Southeast Asian films was still in that era when most of them were romance and horror films. It was not until the youth films and sports films that were slowly born in recent years that the outside world suddenly discovered that the themes of Southeast Asian films were becoming more and more diversified.

Of course, behind this, not only is the development of the Southeast Asian film industry, but also the boost from capital of various countries.

At a time when the film market is increasingly competitive and the audience needs are becoming increasingly diverse, we will turn our attention to Southeast Asia in a timely manner and develop a brand new market. For the latecomer of New Era Film, a latecomer, you may get unexpected gains.

When it comes to the entertainment market in Southeast Asia, the most impressive number of movies in recent years are the various copycat TV series filmed by Thais. Shamatt, Shadow and Shaved are the mainstream impressions of the entertainment industry in Southeast Asia. As for movies, if you do a questionnaire, eight out of ten will know nothing, and even have a greater interest in shemale than movies.

Of course, if you have to say it, you can still list some more famous films, among which Thai movies are the leader, such as "First Love", "I Love You in the Third and Fourth Years of Junior High School", "Genius Gunner", "Box Fighter", etc., at least they have made some fame in Country Z. Of course, they are only a little famous among the real movie lovers, but most people who only occasionally watch movies and relax in entertainment can think that it is good to be familiar with their names, let alone watch them.

Undoubtedly, among these films, youth films and romance films account for the majority, and the label of "warmness and freshness" is more easily accepted by foreigners.

In addition, Thai horror films also have a certain market in Country Z, such as the classic "Ghost", "Devil's Art: Evil Descend", and "1 Haunted Game". Some of the better ideas have been remakes abroad. Those who can watch these movies should have a special liking for horror films.

Generally speaking, there are obvious differences between Thai horror films compared to Korean and European and American horror films, or they are strongly colored. Thai horror is very attractive, contagious, and not old-fashioned. It feels like the first time Hong Kong zombie films in the 1990s, bringing people fresh sensory stimulation.

However, compared with Hollywood blockbusters and domestic films released in cinemas, in the past, audiences in Z Country mostly contacted Southeast Asian films by non-theater chains, which has a certain imprint of the times.

Nowadays, with the prosperity of the film market in Country Z and the improvement of people's copyright awareness, audiences in Country Z are still willing to pay for excellent Southeast Asian movies, especially some stories that are familiar to audiences in Country Z.

For example, in Yang Cheng's impression, the Malaysian movie "Li Zongwei" released in Country Z has received support from many audiences after its release. On the one hand, it is because the sports theme is relatively novel out of curiosity and wants to go and see it; on the other hand, fans who like Li Zongwei want to go to the theater to see his inspirational life. In short, no matter which country the movie comes from, whether the ticket price is cheap, "movie content and story" is the key to determining whether the audience is willing to pay for the movie.

However, in general, the Southeast Asian film market is still in the budding stage when the little lotus has just shown its sharp corners. However, it is a major event related to cultural development and a capital-intensive industry. Therefore, in Southeast Asia, where the economic development level is quite different, the development level of the film industry in various countries is also different, and it presents different characteristics.

Among them, Thai films have the most powerful industrial system and clear theme classification, and have achieved some success in commercial films, which makes Thai films the leader in Southeast Asian films and even have a place in the huge Asian market.

Films in the Philippines, Indonesia and other countries have also developed earlier and have a relatively complete industrial chain, mainly because of a large population market base and an environment for growth.

In addition, in Singapore, Malaysia and Vietnam, a group of representative directors have played a leading role in promoting the development of their own film industry, including Singapore director Liang Zhiqiang, who once again set off a craze for filming in Singapore, Malaysian director Zhou Qingyuan, who promoted the development of Malaysian film industry, and French Vietnamese director Chen Yingxiong who brought Vietnamese films to the international stage.

The various reasons combined have led to the recovery and even rise of the film industry in the entire Southeast Asian country.

Having said a thousand words, Yang Cheng is willing to make arrangements for the Southeast Asian film market. Not only can he make a land in advance, but he will grab a piece of land in advance before the Six Major even realizes the importance. More importantly, it will play an important role in the overseas distribution of New Era Pictures. Moreover, the investment does not need to be too large, which is also the key reason for Yang Cheng. If Yang Cheng is asked to take out the money invested in the United States and put it in Southeast Asia, he will definitely be one million people who are unwilling to do so.

After a debate with Donna and Round, Yang Cheng's words played a decisive role in the end. Donna also agreed with Yang Cheng's strategic suggestions, investing in cinemark and opening up the Southeast Asian market will become the most important task of the New Era Film Company in addition to filming.

......

After leaving the company, Yang Cheng saw Andrew who was rushing to the car before getting in. He saw his black round face covered with frost. Yang Cheng felt a thrill in his heart. Is something going on?

He sent Andrew to investigate the cause of the conflict between Hansen and Cruisemore, and now he rushed over, probably because there must be a result.

He waved his hand to signal Andrew to speak in the car, and casually pulled open Escalade's back door, and asked the bodyguard and the driver to stand guard outside the car. After Andrew closed the door, he asked urgently, "It seems that the result is not good?"

Andrew gritted his teeth, as if his anger was still not gone, "That traitor Cruise sold the boss's itinerary for hundreds of thousands of yuan in debt~"

Yang Cheng immediately became angry and cursed, "fuck~"

Apart from this word, he really couldn't find the word to vent his anger, because his anger began to hide his face, "Where is that damn bastard? And Hansen? What does he mean? Are you going to hide this matter completely?"

Perhaps because Yang Cheng's anger was even stronger, Andrew seemed not so angry and scratched his head, "Cruise was locked up by Hansen. I talked to Hansen before. His original intention was to make Cruise surrender to reduce his crime and allow the boss to spare his life, but Cruise disagreed and even wanted to run away. With Hansen there, Cruise didn't want to turn against his benefactor and became enemies for a while. He was frozen there, but even if I didn't investigate, I believe Hansen would tell the whole story in the end."

His relationship with Hansen is closer than Hansen and Cruisemore, so it is reasonable to plead for Hansen. Yang Cheng squinted his eyes. Hansen was wrong, but he would not die. The mistake was that he was soft-hearted and cared too much about his past brotherhood, but his sincerity towards Yang Cheng was still unquestionable.

But Cruisemore, Yang Cheng didn't plan to keep him. The dog could not change his shit. If the traitor betrayed once, there would definitely be a second time. Moreover, this time he caused himself so much that he would kill him. But Hanson still has to worry about his face.

He knocked on the door handrail and pondered for a moment, "Where is the person locked up? I want to ask myself and make a decision."

He had to figure out the whole incident and then decide whether to sentence Cruisemore to death.
Chapter completed!