Time flies, and in a blink of an eye, it is late May. As the temperature slowly rises, New York slowly enters the rhythm of summer. The warm sun is in the sky, the breeze is gentle, and the green is filled with the steel jungle. The Big Apple City in this season is the most beautiful.

After returning from DC, Yang Cheng devoted all his body and mind to work. According to the established plan, New Era Media's Series C financing will be held at the end of the month. If this financing goes well, perhaps this is the last financing before the IPO.

However, before financing, Yang Cheng specially called Eddie's office and joined forces with Ryze Khan to discuss the architecture of the New Era Media.

To be precise, after Eddie's suggestion, Yang Cheng also wanted to split the company, but this was far from his initial plan, which made him very hesitant.

Eddie's proposal mainly targets MS short videos. To be honest, this was just a sudden whim. The app developed by Yang Cheng imitated the Douyin short video that was popular all over the world in his previous life actually achieved even more amazing development than the Toutiao app in just half a year.

The noisy dong, Shibuya, sleepless day and night. In this country of national entertainment, a small team sent by MS Short Video rented an office in Shibuya. The space was so narrow that it could not even accommodate them working at the same time. It was not that the headquarters refused to allocate funds. It was because RB people were accustomed to the narrow and closed working environment. They could not let a team of more than a dozen people rent a one-story office building of hundreds of square meters, right?

Even the team is willing to suffer this hardship. According to the plan given by Yang Cheng at that time, MS short videos will target the East Asian market across the Pacific in the early stages of the development of MS short videos. The team sent to RB did not disappoint Yang Cheng. In this simple office, this small team with only one person spent a month sending MS short videos to the top of the RBAppStore free download rankings.

This market that has been deeply developed by entertainment has a population of more than 100 million and more than half of the young people. Their ability to accept new things is the world's largest, and people are not afraid of the good habit of cameras. They have also created a rich soil for MS short videos to take root and sprout.

Overseas expansion of content products has never been easy. Issues such as not being familiar with the content consumption habits of local users and not understanding local culture are all gaps in front of products. The same is true for MS short videos. In a market with completely unfamiliar cultural context, how to leverage the first batch of users?

MS's operating methods in the United States have been copied to overseas markets, which means that among young people, they look for young people with skills, eye-catching and recognizable characteristics, and become the first batch of internet celebrities trained by the company and spread widely on the RB local Internet. Of course, this is not enough. The team, who is responsible for expanding territory, has turned their attention to

Celebrities and RB's entertainment industry is second only to the United States in the world, and the most important thing is artists of all types.

The entry of celebrities is a very critical step for the cold launch of MS short videos in Asia. They represent the local cultural label to some extent, and have mature content channels and bring their own fans.

Artist Yukina Kishita, who has 4 million Twitter followers, is the first "hard bone" that MS short videos have chewed on RB. The team spent a lot of time and energy to slowly fade away the artists' firm's cautious attitude, allowing them to understand the product in repeated negotiations and show sincerity in cooperation.

After several artists settled in, it became easier for MS short videos to knock on the doors of other firms.

Singer Peng Weiwei, who has more than 5 million fans on Twitter, E-Girls, a female idol group that has dominated the top three RBOricon credibility list for many years, and Youtube blogger Ficher’s, which has 4.5 million followers, has become contracted users of MS short videos.

These are the basic factors for the great success of MS short videos in RB.

Similarly, in South Korea, which has a population of 50 million, with the resources of big bosses, the development of MS short videos in the Korean market is even more powerful. As a Korean national girl group, Girls' Generation has not yet become a brilliant and unrivaled road. Its influence and appeal are all the same. What's more, there are still women in it, and it is even more dedicated to promoting it. It also quickly accumulates the first batch of fans within three months, and then the team doesn't have to do anything to the effort. It naturally tops the rankings of major apps and becomes one of the favorite apps of Korean young people nowadays.

Compared with Toutiao app, it pays more attention to the nature of news dissemination, and the attributes of MS short videos can undoubtedly accelerate the dissemination more. One market after another, like a road roller, has conquered more than 70 countries around the world in just half a year, covering hundreds of millions of users, and the number of monthly active users exceeds 50 million. You should know that Toutiao app took a full year to complete this feat.

To a certain extent, MS short videos even became popular with the headline app, which Yang Cheng had not expected before promoting development.

Of course, this is a good thing no matter how you think about it, but the problem is also here. It is not appropriate to put MS short videos under the Toutiao app. Not to mention that the employees below have complained, even Yang Cheng knew that the consequences of a mountain and a tiger were both defeated.

Therefore, it has reached an urgent point to splitting MS short videos from the headline app or even from the new era media.

"Eddie, tell me, what do you think?"

Over the past year, Eddie's hair has become whiter, but he is very energetic. He has no sloppy and confusion when he first met. His curly hair in silver wire, paired with gold wire glasses and a decent custom suit, makes Eddie look like a gentleman. If he is leaning on a civilization stick, he will be not far from the 'svenerable scum'.

Of course, in front of Yang Cheng, Eddie was still the dominant posture of being inferior to tens of thousands of people. He was just a little brother who only knew how to flatter him and smiled so much that he was "flattering".

No matter how much jokes are, Yang Cheng is still very satisfied with Eddie.

"Boss, splitting is imperative, but there is a problem that we have been unable to solve for a long time, and it is also the most important problem - profit!

In the United States, we can rely on the live broadcast platform to develop MS short videos to recruit Internet celebrities from the fan group to live broadcast platforms, and achieve balance of income and expenditure through rewards, as well as allowing them to go out to receive advertisements, but overseas, the same method is probably not advisable. Even in the two developed countries, Japan and South Korea, the reward ability is far less than that in the United States, and it is not easy to generate profits or even feed back to MS short videos.

If there is no profit, after listing, except for the initial outbreak, as the popularity drops, it is expected that it will fall below the issue price.
Chapter completed!