The Indian characteristics of decay, rotting but not rotting, rotting but not collapse, because it does not collapse, so the people living in and around them have never thought about maintenance and repairing.

Yang Cheng understood the driver's statement a little.

The commercial area in Mumbai is not planned. Next to a specialty store is a black and rotten bungalow. Then there are two specialty stores across the past, and then there are two black houses, where the poor and the rich live together, which is also a feature.

The villa area on the hill ahead is the driver's place where Bollywood stars live, which is equivalent to Beverly Hills in Hollywood.

Yang Cheng heard desire and pride from the driver's words, as if she was saying that Hollywood is just like this, right?

Yang Cheng was too lazy to say anything. The only thing about this house may be that it is facing the sea, facing Mumbai Bay. Looking at the scenes of fishing boats, passenger ships, oil tankers, and warships in the bay, I don’t know if it is considered a sea view room.

When we arrived at the destination, the driver said that Bollywood was not a tourist attraction, so it was not open to the public and kept it very confidential to foreigners.

However, this time, there was an invitation from India's partners, so there was no problem of confidentiality.

Soon the Indian from the partner came out in a suit and tie. He had a light complexion and spoke pure American English. It was obvious that he had studied in the United States.

"Hello Mr. Yang, welcome to Bollywood~"

Before Yang Cheng could speak, this guy became vilified, "In fact, there is nothing to watch, it is more than a dozen grades worse than the real Hollywood."

Yang Cheng was stunned for a moment and asked with a smile, "Are you not an Indian?"

"I am an Indian American~ By the way, just call me Heru." He introduced himself.

"Ask an impolite question, does your last name belong to the high caste?"

"Yes, this is nothing. I grew up in the United States and don't value this."

Seeing that he was unwilling to talk more, Yang Cheng did not continue the topic. He looked around the empty environment and asked, "No one was filming today?"

Hru pointed to a building not far away, "Some, but now we are filming indoor dramas. This Taoist scenery is the court. In fact, Bollywood was built on the mountain, built by Taoist scenery and temporary scenery sheds.

There is also a green screen special effects area next to it. From a certain perspective, the technical level is no less than Hollywood. I'll take you to visit."

The two of them chatted while walking. Now they account for 40% of the global box office, gathering the second-four major markets outside the United States (China, Japan, India), including the "magical" Indian market: the world's largest film producer and the world's fourth largest box office market, but India only has 0.9 screens per 100,000 people (the data in the United States is 14 and China is 2.5). I don't know how their box office is calculated.

Last year, India's box office revenue was $1.9 billion, ranking fourth in global box office revenue, second only to North America ($11.4 billion), China ($6.6 billion) and RB ($2 billion).

India's film market is growing at a CAGR of 11%, and is expected to reach US$3.7 billion by 2020.

Such beautiful growth data, combined with the following factors such as the demographic statistics, media environment, theater market, etc. of India, makes it a bit awkward.

As the world's largest filmmaker today, movies are the preferred entertainment method for Indians after all, with nearly 1,000 films of standard length and films in about 20 languages ​​being produced every year.

Currently, there are 5,500 single-screen theaters and 2,400 multi-hall theaters in India, with a total of 9,100 screens, of which 60% are non-digital theaters and about 35% are multi-hall theater screens, with an average increase of 150 screens per year, and a price of about 1 million per 8 screens. Considering the population base, these screens are far from enough.

The movie distribution areas are mainly divided by movie publishers according to language and region, with a total of 15 distribution areas.

The distribution of the Pan-India region is handled by multiple publishers, all key metropolitan film distributions are directly handled by Universal India, and the distribution of movies in other areas outside metropolitan areas is handled by publishers in suburban areas.

In India, the distribution methods of movies of different themes and languages ​​are different. The distribution methods depend on the scale and theme of the movie. The distribution range is generally 50-300 screens. Hollywood movies with dubbed versions in 4 languages ​​are generally 1500-2000 screens. A successful dubbed version of Hollywood movie will be released in about 600 centers in India.

Hollywood movies are increasing in the Indian market, and now occupy 10% of the entire market.

Movies like romantic, drama and comedy usually only have English versions.

35% of Hollywood blockbusters are presented in dubbing, mainly with three sounds: Hindi, Tamil and Telugu.

Not all movies are dubbed, only blockbusters, procurement films, action adventure films and some popular horror movies are dubbed.

Among the top five Hollywood movies released in India, three are Universal, such as "Fast and Furious 7", "Jurassic World", and "Fast and Furious 8", all of which are dubbed in multiple languages.

Due to radical marketing and distribution strategies, localization of content, continuous expansion of the market and the increasing acceptance of Hollywood content by Indian audiences, Hollywood movies' share in the Indian market will continue to expand.

This is also the reason why Donna heard that Yang Cheng was coming to India and strongly asked him to go to Bollywood to inspect the possibility of expanding investment. This is a big cake and cannot be dominated by the world.

In fact, when I was planning to expand into India around the world, Donna made a move.

However, Yang Cheng feels that entering India is definitely the biggest challenge for the film industry in the new era, especially when there is no foundation.

Not to mention shooting in a joint venture, it is not easy to just want to send your own film in.

However, the progress of local Indian films has been very fast in recent years, especially since they have targeted the Z market, which has left a deep impression on the Z audience. The scenes are grand, the colorful and colorful colors are not inferior to Hollywood special effects, and the exciting plot... This is the intuitive feeling brought by current Indian movies.

From the popularity of Indian Bollywood movies such as "Wrestling, Daddy", "Starting Line", and "Mysterious Superstar" in Country Z, to the popularity of Indian movie stars such as Aamir Khan among audiences in Country Z, all of this shows that the influence of movies, the world's largest populous country, is increasing in the market of the Z country.

In this regard, the United States is one step behind. Of course, it can also be said that Americans really cannot appreciate Indian movies, and they have no historical origins.

In fact, unlike American Hollywood blockbusters that were not introduced into Country Z until the mid-1990s and gradually occupied the mainstream of the commercial film market, audiences in Country Z have a long history with Indian films, and can be traced back to the 1950s.
Chapter completed!