The great thing about Pound is that it can integrate the dissemination of the content across all channels based on the unique URL of each content and count the dissemination process, so that Buzzfeed can better understand the audience.

One of the functions of Hive is to record the editing ideas of each content on different platforms, namely the content database and statistical system within the company.

At the same time, Buzzfeed also has an editorial team of more than 200 people, covering multiple fields of ZZ, business, entertainment, and travel, so that the content avoids only staying in the release stage, but will reprocess the content and reintegrate the content based on different social platform characteristics to adapt to the browsing habits of platform users.

Once upon a time, BuzzFeed covered more than 30 publishing channels around the world, including Facebook, and even Polar Bear's social network VK and communication tool Telegram. 75% of the content was published on other platforms rather than on their own websites.

This is also the reason why Buzzfeed was always a unicorn rather than a giant in his previous life. The reason why Yang Cheng was able to make this model bigger and stronger is because he changed the operating model of Buzzfeed. It is much better to build a platform by himself than to look at people's faces.

The most important thing is that BuzzFeed has always been criticized, that all its revenue comes from advertising business, and we hope that advertisers can also experience viral expansion.

But its revenue has always been unsatisfactory, with annual revenue of only more than 100 million US dollars, which is just revenue, and its profitability is even more unoptimistic. Although it was once the valuation was approaching US$1.8 billion, compared with the current Toutiao, you can tell how regretful the Buzzfeed was.

A typical example of playing a bad hand of good cards.

Yang Cheng withdrew his thoughts and said in confusion, "I heard someone talk about it~"

Sanford invited Yang Cheng to sit down and chat. There was no way. He was so curious. Yang Cheng sat down, but he did not forget to ask Donna to take care of Luo Yue. By the way, he might not be able to leave for the time being.

"Not long ago, a RB team came to Columbia Pictures. It is said that it is from the investment department of the parent company Sony. I thought they were here to invest in the entertainment industry, but I didn't expect them to ask my colleague about Buzzfeed, a nameless company. I swear, I have never heard of such an Internet company on the West Coast before.

Because of curiosity, I asked the secretary to pay a little attention to the progress of the matter. A few days later, the news came that RB's investment team had reached a financing agreement with the other party, injecting $50 million. Facebook also participated in the financing. I don't know the specific share allocation.

But because I was too curious about what kind of company it could attract so many powerful investors, the most important thing is that it has not been famous before.

After I investigated, I found out that this is an Internet company with a highly similar type to Toutiao. The founder was Jonah Peretti, one of the bosses of the Huffington Post. He founded it 10 years ago, but he didn't call it this name before and was in the stocking stage.

Not long after Toutiao was born, Jonah Peretti seemed to have found a development idea, and he still recruited an operation team to develop his own algorithms and engines. Of course, I don’t understand these, anyway, the technology is similar to Toutiao app.

In the past two years, it has developed very quickly. Relying on Facebook's platform, it has accumulated a considerable number of users. However, due to the funding problem, it has not made great progress. However, now, funds will no longer be a problem that hinders their development."

Listening to Sanford's narrative, Yang Cheng raised his eyebrows deeply. Because he was asked by his leader to study the operating model of buzzfeed in his previous life, he worked hard and had an in-depth understanding of the company.

The story of this company starts with the "Nike Incident" in 2001.

At that time, after Jonah Peretti, the founder of BuzzFeed, asked the Nike factory to print the word "s" on his shoes and was rejected, he sent his conversation with Nike to twelve friends by email, and the twelve friends forwarded them to others, one to ten, ten to hundreds, and a hundred to thousands. In the end, the whole country reached the reading volume of millions of people.

This far exceeded Jonah Peretti's expectations, through this incident, sharing and viral spread planted a seed in his brain.

Then there was BuzzBot, the birth of this instant messaging client, which is also the first product developed by BuzzFeed Laboratory.

It checks hundreds of blogs through algorithms and sends users the most popular event information links of the day. However, as the number of users increases, BuzzBot feels "burden" and "fatigue". It is too hard to push the hottest events to each user every day.

So BuzzFeed instead established a website to post links to the information found by BuzzBot on the website.

Actually, according to Jonah Peretti's idea, he thought BuzzBot was doing well, but it would be better if he needed someone to help it build a link framework.

Not long after, he welcomed his first editor, Peggy Wang. He also knew that he was a Chinese. He served as the editorial director of BuzzFeed in his previous life and helped BuzzBot manage daily links.

At first, BuzzFeed posted five or six links every day, part of which was credited by BuzzBot, and the other was written by Wang Peiqi.

Most of the sharing of BuzzFeed in the early days was based on friends. When the website slowly attracted users, bloggers began to look for the resources they wanted from BuzzFeed.

A few years later, BuzzFeed's monthly income reached $600,000, and posts were often cited by well-known bloggers, which attracted the attention of advertisers.

Jona Peretti has been searching for the nature of virality.

The first post on the Internet to be "Girl in Disaster" was called "The Girl in Disaster" - a little girl smiled strangely in front of a house burned by a fire.

In addition, the editors cut off the girl's photos and placed her in other crime scenes. The girl's weird smile was not inconsistent in different scenes. In this incident, BuzzFeed not only looked for the most popular topics, but also participated in the production of popular topics.

Later, BuzzFeed discovered another popular killer weapon - pet, which is the cute pet.

It turns out that humans cannot resist the cuteness of cats and dogs. As long as there are photos of these furry little guys, they will definitely be widely disseminated.

In short, Buzzfeed discovers popular elements time and time again and forcibly binds its content to attract users' attention, creating viral spreads again and again with its easy-to-understand content and simple and crude "title party".

Just like "crazy skirts", suddenly one day, everyone in the world is discussing the color of the skirt.

The debate spread like a virus, and BuzzFeed was unable to cope with the crowded network traffic in a very short time.

To put it bluntly, the focus of viral articles is: short and concise, easy to understand, add "title party". Of course, if you want to make the viewing effect better, you still need a lot of pictures.
Chapter completed!