"Is it really OK?"

Roy's begging eyes made people feel soft, but this is fundamentally different from what he asked for before. One is spreading news, which is also considered the job of the New Era Media; and now he hopes that Yang Cheng can help him denounce his two uncles, which is different. If Roy doesn't give anything, it will be unreasonable.

Of course, Yang Cheng is not interested in the big men, he is not the Rabbit.

But there are some things that Saul can say directly, but he can't do it. Although most foreigners are straightforward, it doesn't mean that they are not subtle. If you don't see it, you can only say that you are not at the same level. If you look at the performances of those hypocritical guests, you will know how much deviations your cognition has occurred.

Fortunately, Roy is not stupid. Seeing Yang Cheng's embarrassing expression, he knew that this matter was not that easy to deal with, so he pondered, "Actually, in my opinion, the business philosophy of Gallo Winery does not conflict with the listing."

Yang Cheng and Thor looked at each other. This was interesting. He could guarantee that the other party should be hinting at something.

"Didn't the Zodiac Group develop well?"

He used Constellation Group as an example, Yang Cheng was a little dissatisfied. Although Constellation Group's market value is high enough, it is separated from the development laws of the wine industry. How many of the top ten wine giants in the world are listed?

Moreover, Constellation Group has gradually divested its wine business and focuses on the beer field, so the two cannot be compared.

If Roy Gallo is taking external funds to go public in order to seek help, there may be good returns in the early stage, but in the long run, this is definitely not a good idea.

Of course, if it is just to make money, Yang Cheng thinks it can be done. After all, good news will definitely be released in the early stage of listing. Coupled with the size of Gallo Winery, it is predictable that the listing surge will rise.

It seemed that the conversation between the two was not nutritious, so Saul simply put on a strong medicine, "We will help you take back Gallo Winery and drive away your two uncles. You take the big head and we take the small head, how about it?"

Roy was amused and crying, "Sol, thank you for your kindness, but I want to say Ernister and Julio are not that easy to give up."

Yang Cheng also felt that, after all, it was something that people had played for their whole life. Now you swung the sledgehammer and now you go to play with embroidery needles. It would be strange if you could understand it. If you were stabbed with a hole in your hand, it would be light.

Thor muttered a few unhappy words and waved his hand irritably, "Tell me clearly Roy, I am optimistic about the future development of the wine industry, and I am optimistic about your personal abilities. No matter what Jason thinks about this, I must participate in it. You can arrange the specific plan. I am responsible for providing funds and ZZ resources. Of course, the red wine brand you brewed by yourself still belongs to you. I only have shares in Gallo Winery."

This is a complete showdown. Roy no longer sloppy and said bluntly, "It is OK to cooperate, but it is difficult for you to get the shares of Gallo Winery. Even if you kill Ernister and Julio, the shares will not be in your hands. They still have several heirs, can you kill them all?"

I don’t know if Thor is really drunk or pretending to be drunk on purpose, but he actually smiled and said, “Good idea, why don’t I find two killers to get them…”

He made a neck wiping action, and Yang Cheng was speechless, "Do you think this is a novel about a brainless soldier? You can kill people by wiping your neck every time. Do you really want to attract 404?"

He didn't want to stay with this violent person for too long, so he quit his bathroom and evacuated first. However, he did not go home, but returned to the company and asked Liu Junyu to collect information about the global wine industry as soon as possible. He was really moved.

Although their family, including himself, has wineries, it is more like entertainment. In order to improve the quality of life, it is not a large-scale investment.

Unexpectedly, not long after, Rez walked in, Yang Cheng looked at his watch in surprise, "Have you got off work yet?"

"It just happened to be a little job, so I worked overtime. I heard that Boss, you asked Miss Liu to collect information on the red wine industry?"

Yang Cheng was not surprised that Ruiz knew that Liu Junyu must go through the electronic archives in four-dimensional space to find information.

"Yes, I just attended Roy Gallo's banquet. After hearing some theories, I felt that this industry still has great development prospects in the future. Moreover, we are now building hotels and have our own sales platform, so we don't need to rebuild it. We are our old business in terms of publicity. I think we can consider expanding our business and treat it as a hedge investment."

Reitz agrees, "Actually, I want to report this to you recently. The projects we are currently investing in are too radical. Even if we start to get involved in traditional industries, we cannot invest as insurance.

The wine industry is an area I have always been paying attention to. Combined with the big data analysis in recent years, our analysts have also predicted that in the future, wine will become the mainstream in the global sales of alcoholic beverages, and even replace beer."

Yang Cheng was shocked. Unexpectedly, Rez actually gave such an amazing conclusion, "What is your basis?"

"Country Z~"

"Country Z?"

"Yes, the economic rise of emerging markets led by Country Z means that the world has ushered in the era of consumer sovereignty. In the next few years, wine will form a market growth pattern. You should know that the reason why liquor in Country Z ushered in a golden decade was because liquor formed a trend of consumer growth. At that time, the mainstream consumer groups of liquor were older people, such as those over 40 years old. They are the mainstream people in the business world. These people grew up drinking liquor, so liquor ushered in an opportunity for growth.

Wine will usher in its golden decade starting this year, and it will become the mainstream wine species in the future. In addition, with the development of the logistics industry, red wines from all over the world are constantly entering the market of Country Z, gradually expanding the global wine consumption atmosphere. Moreover, the global consumer population is now showing a trend of younger consumers. Young people in Country Z are constantly increasing their awareness of wine. In addition, the West, which originally had a wine atmosphere, will drive the sales of wine.

So we conclude that the wine industry will usher in a booming period.”

Speaking of white wine, Yang Cheng has a deep understanding of the things that he cannot do without in every social event in his previous life. He drank it so much that he subconsciously wanted to vomit when he smelled the white wine.

Reitz continued, “After the change in mainstream consumer groups, more and more people invest in and operate wine, and many wine distributors are also supplementing this category of products. This is the accumulation of the explosion in the early stage.

In addition, wine companies around the world are increasing their investment in wine. For example, several French giants are all purchasing wineries, and they have strengthened their publicity in the Z-country market.

The reason why we chose Country Z is because the wine in foreign markets is currently in oversupply, and they need new markets to release production capacity. Country Z has a large population, strong consumption capacity, and its recognition of wine is gradually increasing. Based on this, global wine giants have reached a tacit understanding to jointly expand Country Z's wine market.

After the explosion, the price of wine will inevitably decrease and become a drink that the public can afford.

This is similar to the development history of liquor. I have done special research. Liquor has now entered the era of mass wine in Country Z, and the wine industry will gradually enter this era.

According to the consumption capacity of ordinary people in Country Z, our analysts believe that wines with a pricing range of 50-100 will become the mainstream in the market. With the gradual formation of the middle class in Country Z's pursuit of quality of life, their consumption concepts will also move from sensibility to rationality. In the era of mass wine, it is not that the lower the product price, the better, but that the cost-effectiveness supported by brand power is what they pursue in daily life.

Of course, the demand for high-end wine will also increase. After all, people have a pursuit. If you have the ability to drink better wine, you will definitely not turn around and drink slightly worse wine."

Yang Cheng nodded and asked, "Analysis is analysis. We cannot do it completely according to analysis. The gap between theory and practice is too big."

"I understand, so I thought about it myself, and I think once I decide to enter the wine field, then I have to position the product well."

Yang Cheng frowned, "What do you mean?"

"I mean, we should determine the types of operations, such as fast food wine~"

“Fast food wine?”

“Yes, I think this will be the dominant wine market in the future ~”

“You mean to put wine down to the beer class?”

"Yes, fast food wine and winery wine are two major categories. In the era of great development of wine, small categories are needed, but sales growth must only explode after the industry booms. Those shallow drinkers, beginners, will choose fast food wine more, deep drinkers, and professional drinkers will choose winery more.

Given that Country Z will still belong to a fast-food society for a long time now and in the future, if calculated based on the sales volume of this category, I predict that it can account for more than 60% of the main market in the future."

Yang Cheng said in surprise, "Are you saying it wrong?"

"I'm right, I have a basis. Influenced by industrial policies, the free trade agreement between countries Z and foreign countries has invested more and more in the past few years. Both individuals and countries are increasing their investment. It will soon surpass Germany to become the world's third largest bottled wine importer. Combined with their total population, I said 60% is still underestimated."

Yang Cheng questioned, "Have you ever thought about local competition? Country Z also produces wine, and the output is not small."

"After considering this, this involves the issue of quality competition. I believe that imported wines have a greater advantage. In the same pricing class, people will inevitably choose imported wines of higher quality.

This also has something to do with brand power. I found that people in China have blind recognition of foreign brands.”
Chapter completed!