(I'm sorry~)

Schuberger said that there is a lack of effective integration. Although the New Era Cultural Tourism Group has been officially listed, the outside world knows very little about this name, and many elites in the non-financial industry do not know that Amman has changed hands, and the new owner and the recently famous aircraft leasing company are one.

This may be caused by insufficient publicity. If you have time to sort it out carefully, it should be much better.

But Schuber obviously has a better plan, "Boss, if you can, I hope to open the port directly in the app~"

Yang Cheng was stunned, "Isn't it already activated?"

"No, I mean that users of Toutiao app can place orders directly in the app instead of jumping to our page. It's too troublesome. For high-income people whose time is money, re-registration and ordering is a very tedious thing. Sometimes they are just an impulse of thought. After the enthusiasm is over, they are too lazy to go out and play again.

What we need to do now is to simplify the ordering process and seize those customers who are hesitant and have difficulty in choosing.

According to system records, a considerable number of people browsed our website and closed the page before placing an order. This may be a relatively complicated process that has eroded their enthusiasm."

Yang Cheng frowned, "Can the program be simplified?"

"Yes! For example, directly link up and down each campaign promotional advertisement, jump directly to the order page, and a certificate number can complete the entire order process. We should directly use the price to tell the customer the different grades of the room, rather than using complex and incomprehensible room names to test the patience of potential customers."

Yang Cheng thought what he said was very complicated. In fact, his meaning was very simple. Just withdraw from one travel package, such as $999, and you can enjoy the combination of Delta Air Lines Business Class and a certain suite in Amman. Of course, this price is just an example, and the specific price setting needs to be studied and decided.

This has an advantage, which can preserve the mystery and allow passengers to always maintain curiosity about the unknown next stop from the moment they step out of the house, just like people have a wonderful expectation for dismantling express delivery.

"Good idea, you can try it out for a while to see the effect, but now you'll take down the belmond first."

"It's the boss, I'll make arrangements now~"

...

After the two left, Su Su came in and reported, "Boss, Mr. Bastian, CEO of Delta Airlines, requested to meet~"

"He's in New York?"

“Yes, I’ll be at the company right away~”

"Yeah~ just bring him up~"

Yang Cheng guessed that it should be for the Italian Airlines business.

Sure enough, Bastian brought not very good news.

"Mr. Yang, the Italian ZF privately hinted that several of their local companies hope to acquire Alitalia, and they still hope to keep the flag carrier airline locally."

Yang Cheng was upset when he heard this. Isn’t this a brainless person? He didn’t care about the lives and deaths of thousands of Italian Airlines employees for the sake of face?

“Is the negotiation still going on?”

"Yes, both sides are arguing about the debt issue~"

Yang Cheng pondered, "Then let's suspend the negotiations and tell Italy ZF that we have to acquire, we have a better choice~"

Bastian didn't take Alitalia to heart, as too much was just the icing on the cake. As Yang Cheng said, Alitalia is not necessary.

"Mr. Yang, this time we came to New York to meet you, mainly for the refinery. Our refinery in Pennsylvania has reached saturation. The acquisition of the Pennsylvania refinery saved us 30% of the fuel expenses, which is also the key factor in the fact that Delta was able to get out of the haze."

Yang Cheng interrupted, "You don't want to buy a refinery, do you? Now the low-priced aviation fuel provided by Beihai Petroleum is now hovering around the 40 USD line. There is no need to invest in refineries to reduce costs, right?"

Bastian couldn't help but smile bitterly, "Low oil prices are not a good thing for our aviation industry. History has proved that every time the oil prices are low, airline profits have also fallen to the bottom.

From 2001 to 2005, the US aviation industry suffered a significant loss for five consecutive years, with a total loss of more than US$60 billion; in 2008, a huge loss of nearly US$30 billion occurred;

Delta has been expanding continuously in the past two years. Thanks to its cooperation with Beihai Petroleum, we have achieved a feat of steady growth in the case of negative growth in the entire industry's net profit. The entire industry is concerned about it. This is all your credit for Mr. Yang.”

Yang Cheng waved his hand, "Serious~"

Do these guys really think they like to flatter so much?

Bastian smiled angrily, "In contrast, when oil prices rise rapidly, airline profits have increased, both in the United States and in the country Z.

So the current low oil prices are not only not an opportunity, but a great crisis. We must prepare for winter in advance."

Yang Cheng sighed. How many times have you heard about the cold winter topic in the past two days?

It seems that the global economy has serious problems, not just a certain industry.

Bastian thought Yang Cheng didn't understand and further explained, "In fact, the two are really related. In 2001, the Internet bubble just burst and encountered 911 again. The demand for business and travel around the world shrank sharply.

In 2008, the financial crisis broke out, which once again reduced the demand for travel and negative growth in aviation demand. Airlines had to reduce the number of flights. If the flight volume was insufficient, fuel demand would decline. All fuel buyers around the world reduced the order volume at the same time, and prices would naturally fall."

Yang Cheng nodded, "I understand these things. Although intuitively, falling oil prices can reduce fuel costs and indirectly increase profits, in fact, the low points of oil prices are often the trough of the aviation industry, and the high points of oil prices are also the high points of the aviation industry.

This is because the level of oil prices often reflects the global economic prosperity and aviation demand.

The cycle of rising oil prices often means economic prosperity, strong demand, and increasing demand pushes up oil prices. Although airlines have increased costs, part of the costs can be transferred to passengers through fuel surcharges. This is why the aviation industry still achieved good results when the oil price was at a high level in the previous cycle.

Similarly, the decline in oil prices and the decline in social demand are also mutually causal."

Bastian took the time to take a sip of coffee, "That's what it means. In addition, when oil prices fall, airlines also encounter another loss - fuel hedging losses."

Fuel hedging is a very common gameplay in the international aviation industry. Simply put, airlines watch the oil prices rise and their own operating costs become higher and higher. In order to reduce losses, go long crude oil in the futures market. If the oil prices rise, futures make money and the cost is lost, you can lose less overall, and vice versa.

When oil prices don’t fluctuate much, fuel hedging can obtain relatively stable returns and reduce costs. However, once oil prices fall significantly, airlines may bear considerable economic losses.

Delta Airlines is a big player in the crude oil futures market. Recently, due to oil prices continuing to be at a low point, Delta Airlines' advantages in fuel cost expenditure have been smoothed out by several old opponents. At the same time, everyone has fallen into the futures market. As a result, there are few advantages that have been opened before, which has caused the management of the new Delta Airlines to fall into deep panic, fearing that a good hand of cards will be thrown into their own hands, so how can they survive in the industry in the future?

Can reinvest in refineries solve the current dilemma?

Bastian looked mysterious and looked over his head and wanted to speak mysteriously. Yang Cheng laughed and scolded and pushed him back, "If you have anything, just say it. There are only two of us in such a big office, and there is no eavesdropping device, so don't worry about leaking commercial secrets."

Bastian chuckled, "Hait~get it~"

Cleared his throat and said, "Donald made a private announcement to promote the tax reform bill in order to canvass the votes. The bill he promoted is mainly aimed at the banking, energy and transportation industries. I believe he dare not joke about such things. As long as he dares to repent, it will only take a few minutes to step down, so..."
Chapter completed!