Anthony Arnault, the eldest son of Bernard Arnault, the founder, major shareholder and CEO of lvmh, is also the first heir to the richest family in France. He is truly the crown prince of the world's number one luxury goods group.

If you look at it, Yang Cheng can be considered an A product at best.

Sometimes, status is really hard to explain. For Michael Polk, who is actually a migrant worker, Yang Cheng, as the son of Liu Yun, is naturally considered a 'royal member', not to mention that there is Yuanshan Capital standing behind him.

For this behemoth, proper expression of respect is also a sign of respect for the status of the Yang family.

Similarly, Anthony's father, Bernard Arnott's personal wealth is similar to the entire assets of Yuanshan Capital, and he is the overlord in one field, while the Yang family's influence in this area is much lower.

Naturally, at this time, Yang Cheng became the Michael Pocket just now. He was not flattering, but he had to be respected, and the other person was older than him.

"Anthony, so you are also in Shanghai?" Yang Cheng smiled and went up to greet him. He is also a guy who enjoys himself. He often travels around the world on super yachts. The two of them still have some common interests in this regard. Yang

Cheng still remembers attending a yacht party hosted by Anthony and having a good time.

Anthony was also a little surprised. He didn't expect to meet Yang Cheng, his little brother, here. He stepped forward and hugged Yang Cheng, "Jason, wow, are you here too? I remember the last time we met was in Las Vegas?"

"

"Yes, I still remember you won me $500,000." Yang Cheng pretended to be unhappy and punched Anthony.

When all the celebrities present saw the young man who had just greeted them, they were chatting familiarly with the lvmh prince, and they all raised Yang Cheng's importance by several levels.

Anthony spread his hands and said, "You know, I'm a master at playing poker." His English pronunciation had the softness and softness unique to French, which sounded beautiful and pleasant to the ear.

Even though the two are the most important guests present today, they cannot always occupy the center position. Anthony waved his hand to signal Michael Polk to go and get busy. From this, it can be seen that the status of the new LV CEO is very different from that of Yves.

"By the way, why did you come to Shanghai? Shouldn't you be busy traveling around the world with your supermodel fiancée?" Yang Cheng took two glasses of new wine from the waiter and handed one to Anthony.

"Thank you..." Anthony took the glass of wine and thanked him, took a sip and nodded with satisfaction. As soon as he drank it, he knew that it was their red wine.

"It's a coincidence that this visit really has something to do with you. You know that a few years ago, my father, Mr. Macau's gambling king, collaborated to build the LV Building in Shanghai..."

Yang Cheng nodded, "I know, it's the Boot Building. To be honest, the design of that building is really..."

Anthony obviously understood what Yang Cheng said and raised his glass in understanding, "Haha, actually I think so too, who knows how big the imagination of those damn architects is.

Let’s get down to business, my father is planning to sell 50% of the equity in this building. I came here just to contact your representatives from Yuanshan and discuss my intentions. The price is easy to negotiate. After all, the money will not go to others. If I had known it was you,

Why don't I invite you to my yacht and have fun and talk at the same time? By the way, are you coming out of love and ready to take over the group?"

Yang Cheng smiled bitterly, his scandal had been spread throughout the circle, and no one was aware of it. No one said anything bad about him, but praised him for his sincerity.

"I'm thinking about it now. It's still too early to take over the group. I also want to learn from you and enjoy life while I'm young. I'll build a super yacht and travel around the world with beauties."

Anthony seemed to appreciate this attitude towards life, "It should have been like this a long time ago. I am an expert when it comes to yachts. Do you want me to recommend one to you?"

Yang Cheng did have plans to buy a yacht, but unfortunately his money was tight and he was not in a hurry for the time being. He could only evade, "Okay, but it's not urgent in advance. Let's talk about the LV Building."

"Yes, look at me, what do you think?"

Yang Cheng searched for relevant information in his mind. In fact, the LV Building was just a joking name because the investor was the LVMH Group. The real name of this boot building should be Shangjia Center, located at No. 99 Xianxia Road.

In 2007, gambling king Stanley Ho and LVMH Group invested in the land at No. 99 Xianxia Road through their subsidiaries, Macao Entertainment China Group Co., Ltd. and L Real Estate real estate company.

Subsequently, the two parties spent US$500 million (approximately 3.1 billion yuan) to build this building that looks like a "boot" with a total construction area of ​​140,000 square meters, 28 floors above ground and 4 floors underground, of which 47,000 square meters exceed

Grade A office building, 49,000 square meters of commercial facilities, and the rest are supporting facilities.

"What price are you asking for?" Yang Cheng asked straightforwardly. It is not difficult to repay this kind of commercial real estate, and it is located in the Shanghai stock market. As long as he does not risk his own life and manages it properly, the profit rate is not high but it is guaranteed, but the capital is recovered.

The cycle is too long, which is also the fundamental reason why lvmh Group wants to sell its equity. After all, their main business is not real estate.

"5 billion, rmb." Anthony slapped him.

Yang Cheng immediately shook his head, "No way, no one will take it at this price."

"Hey, Jason, don't refuse in a hurry. If you are interested, you can send a team over. We can't just conclude a multi-billion deal here."

"That's fine, but I definitely won't agree to this price." Yang Cheng's tone was firm.

Anthony's expression became much more serious, "What's your price point?"

"3.5 billion." Yang Cheng showed no mercy and directly saved 1.5 billion.

Anthony laughed angrily, "Jason, I don't know what to say. In your words, that's impossible."

Yang Cheng shook his head indifferently. Obviously, the first contact between the two ended in failure.

Of course, business is business, and this will not affect the two of them's desire to have fun.

At the next charity auction, Yang Cheng was very proud and bought a painting of Zhang Daqian at a price of 350,000 US dollars. It was slightly higher than the market price, but it was not a loss. There is room for appreciation in the future of Shengshi antiques. Besides, this

It's a charity auction, and the most important thing is love.

After the cocktail party, Yang Cheng decided to take a night trip to the Huangpu River with Fan Bingbing, and then...

It's a pity that the other party went straight to the airport and had a very busy schedule. Fan Bingbing's little thoughts could not escape the eyes of Fan Bingbing. They were all adults. She didn't mind having something happen with Yang Cheng. After all, Yang Cheng's

Ship, her future path in the international fashion circle will be completely opened.

Her rival, International Chapter, is the best example. He relied on a Jewish rich man to open up the popularity of Hollywood. Unfortunately, the relationship ended in nothing. It is said that it was International Chapter who exposed the fact that Vivi was a fake rich man.

Only the parties involved know whether it is true or not.

Yang Cheng did know something about it. As far as he knew, the vivi was indeed an individual shareholder of Time Warner. She held a position on the board of directors and participated in the operation of Time Warner. She was rich, but she was not as evil as the outside world said, or some Wall Street magic.

Hands and the like.

Most of his assets were inherited. In addition to his Jewish identity, he has good relations with Wall Street and Hollywood bosses. He also owns shares in some small Hollywood companies, which are of little value and not worth mentioning. But this person

He has an extremely withdrawn personality and has lived in Manhattan for more than 10 years. He still speaks with a strong Hebrew accent and rarely interacts with other ethnic groups. He is considered a Jewish-first nationalist.

Therefore, the International Chapter is not actually being cheated, it is each getting what he needs.

Late at night, in the Linjiang Suite, Yang Cheng was wearing pajamas, wiping his wet hair with a bath towel while holding the phone between his legs, "Dad, what do you think, they really dare to shout 5 billion."

"I read the information of Shangjia Center. The average rent of office buildings is 8 yuan/square meter/day, and the average rent of shopping malls is 9 yuan/square meter/day.

Moreover, in Plaza 66, which is eager to challenge itself, the first-floor rent is 95-100 yuan/square meter/day, and the average office rent is 10-11 yuan/square meter/day.

This price is unreasonable for its geographical location. Hongqiao is not a traditional high-end shopping area. The formation of a business district takes time to cultivate, but currently the high-end business districts in Shanghai are still dominated by the Bund and Nanjing Road.

Also, although there are some high-end residential areas concentrated around Shangjia Center, it is difficult for these high-end customer groups to bring much business to Shangjia Center luxury stores, because these people can often go in and out of the country and do not need to buy luxury goods with such a huge price difference at home.

.

On the contrary, you can see that those high-end boutique supermarkets that improve the quality of daily life have great potential. After all, many people now begin to pay attention to the quality of life.

The most important thing is that despite the gathering of big names, the stores of the brands settled in Shangjia Center are not the first stores or flagship stores in Shanghai, and they lack scarcity. For example, the store opened by LV in Shangjia Center is already its first store in Shanghai.

The fourth store is completely unattractive to customers.

I don’t know who made this stupid decision. Fortunately, it’s not your mother, otherwise I wouldn’t have room for my old face. The person who proposed this project is probably blinded by money. He is a complete fool. Let alone 5 billion, 3.5 billion.

I feel a loss."

Originally, Yang Cheng listened carefully to Yang Sen's analysis. With experience, he felt that his father's analysis was very reasonable. Who knew that at the end he would make a complaint and responded with a wry smile, "Hey, Dad, what you said is ridiculous."

Don't let Bernard hear it, or he will have to fight you in Paris."

Yang Sen raised his voice in disbelief, "No way? This was Bernard Arnault's idea? What did he think, instead of selling bags, he sold properties? Isn't this nonsense?"

Yang Sen had the confidence to criticize the luxury goods king, but Yang Cheng couldn't even think of it.

He quickly changed the subject and said, "Okay, dad, please give me some instructions. Do we want this equity? If so, what is the psychological price?"

On the other end of the phone, Yang Sen said solemnly, "You can make up your own mind. It won't be a loss if you buy it, but the operating rights must be in our own hands. It doesn't matter if we don't buy it. As for the price... it shouldn't exceed US$600 million.
Chapter completed!