(Everyone must wear a mask!!! Don’t go out if you can, stay at home and read books. God bless Wuhan and pray for Wuhan)

"Are you ready to officially become the CEO of the Cultural Tourism in the new era?"

Yang Cheng's words are equivalent to referring Eriksson Schuberger to an equal position with Eddie.

If it were someone else, after a moment of silence, there would definitely be infinite surprises.

But Schuber experienced all kinds of things in his life, and he could still do it without showing his emotions.

Furthermore, this person has extremely confident in his abilities. In his opinion, since he has chosen to come out again and do the same job as before, it is not to stand still, but to retreat!

This is an insult to the confident people, and if Yang Cheng had not promised a big pie when recruiting him, he would not have joined in so happily.

Almost a year has passed, and the aircraft leasing company is on track, and Yang Cheng has fulfilled his promise to temporarily take over the position of CEO of the New Era Cultural Tourism Group. Now when he heard Yang Cheng's words, Schuber knew that he had passed the inspection period safely and his ability was recognized by Yang Cheng.

It's time to officially start a new career chapter.

Schuberg showed a more confident smile than before, "Yes boss, I am ready. I have the confidence to lead the New Era Cultural Tourism Group and successfully land on Nasdaq."

Yang Cheng chuckled and asked, "Why isn't the New York Stock Exchange?"

Schuber spread his hands, "It depends on your wish boss~"

This man with a traditional and even old-fashioned thinking now shows his humorous side in front of Yang Cheng. This is the biggest improvement he has been in the company for more than a year. His personality is no longer a stone in the pit - it is smelly and hard~

Yang Cheng was happy to see it and nodded, "There is a lot of space waiting for you to explore the cultural and tourism market. I hope you can give me a happy return."

"This is natural, otherwise I will resign voluntarily~"

"Very good. As the two pillars of the Cultural and Tourism Group, the aircraft leasing company and the Amman Group are both mature. Do you have any plans to go further?"

Yang Cheng asked about Schuberg’s plan for the future, which was both an emphasis and a test.

Schuberg did not hesitate at all, "Amman is indeed mature, but the aircraft leasing company is still far from it. At least we have not finished the Norwegian airline's move."

Yang Cheng curled the corner of her mouth, "Tell me, look~"

Schuberg said in a deep voice, "I have talked to Bjorn. He is not satisfied with the current market position in Norwegian Airlines. He has greater ambitions."

Yang Cheng nodded slightly. This is a fact. Norwegian Airlines is a low-cost airline, the second largest Nordic airline after Nordic Airlines, and the fifth largest low-cost airline in Europe.

But under Bjorn's leadership, Norwegian Airlines was ahead of other low-cost airlines with an active and bold attitude in the process of transforming from traditional low-cost airlines to long-cost airlines. Just by pursuing this, it can also be seen that this person's ambitiousness is obvious.

Schuberg said, "I went to Norway some time ago and had a deep conversation with Bjorn for more than two hours. He was considering letting Norwegian officially enter international long routes to and from Europe and Asia, especially on the London-Singapore route to compete head-on with traditional airlines."

Yang Cheng nodded again and expressed his affirmation, "Bjorn revealed his ideas to me. He believes that Norwegian's main business strategy in the future should fully invest in long-distance low-cost aviation services, injecting some new competitive driving vitality into the route market between Singapore and London, which was previously occupied by traditional large international airlines.

But this will inevitably cause dissatisfaction with other airlines on this route. No one likes to disrupt the situation. Is Norwegian confident of standing out from the crowd?”

Bjorn stared at London - the Singapore route has been around for a day or two. Yang Cheng has heard his idea more than once, but he has not taken substantial action yet.

There are many reasons, and competition from large companies is undoubtedly the key.

Schuberger analyzed, "Currently, the main carriers of Singapore's civil aviation market from London are British Airways and Singapore Airlines, both of which fly from Singapore Changi Airport to London Heathrow International Airport.

Garuda Indonesia also operates a direct route from Singapore to London, but the return journey stops at Jakarta Airport to bring transit passengers to its international routes departing in Jakarta. However, Garuda Indonesia was originally flying to London Garuda Airport, but later changed to Heathrow Airport, which made Singapore currently not directly flights to Gatwick Airport.

This is the blank part that Bjorn values.”

After a brief pause, Schuberg reported a set of data, "In the airline market for Singapore to and from Heathrow, Singapore Airlines occupies a market leader. Today, Singapore Airlines has invested nearly 40,000 seats on this route, and the flight frequency is 4 flights per day per 8 flights per round trip.

Qatar Airways once operated a route from Singapore to London, but later grounded the route due to a cooperation agreement with Emirates to stop the European market through Dubai.

The main models invested by Singapore Airlines and British Airways in this market are the two main long-range models, Airbus A380 and Boeing 777.

For Singapore Changi Airport, it is obviously happy to see airlines launch long-distance routes from Singapore.

If Norwegian Airlines enters the market, it is expected to increase capacity investment by about 8%-11% for Singapore to travel to and from the London market.

Moreover, London is Changi Airport's 14th largest destination market in the world. According to Bjorn's plan, in order to enhance competitiveness and profitability, Norwegian Airlines will invest in the Boeing 787-9 passenger plane, which is known for fuel-efficient and high space utilization, on this route, providing a total of 344 seats in economy class and super economy class."

Yang Cheng frowned slightly, "Where is the pricing? If there is no advantage in pricing, everything will be useless~"

Schuberg laughed and said, "Bjorn's plan to get flights from Singapore Changi Airport to London Gatwick Airport, with the cheapest forward ticket price below $500, although the number of such special tickets will not be too many.

But in my opinion, this is not wise. Judging from Singapore Airlines' past experience, when facing new competitors in the market, they often adopt a premium competition strategy, and the fare prices are significantly higher than their competitors.

Of course, they will attract high-value transit customers with their own and its subsidiary SilkAir Airways' complete route network in the Asia-Pacific region.

At the same time, in order to attract some direct customers with price sensitive prices, Singapore Airlines also provides a small number of low-priced air tickets for passengers who purchase tickets in advance. This price will not be much more expensive than cheap air tickets!

Most importantly, Norwegian Airlines' joining the trouble will not only affect Singapore Airlines, but will have an impact on the direct passenger sources of airlines from other regions to and from the UK and Southeast Asian markets, such as Malaysia Airlines and Cathay Pacific.
Chapter completed!