Speaking of which, John Rupert is also a typical representative of the success of the wealthy second generation's success in the family business. His father, Aden Rupert, was a legendary entrepreneur in South Africa.

It once started producing cigarettes with £10, and later formed Rembrandt, which controlled 90% of the South African tobacco industry. It also has shares in British tobacco companies Loveland and British American Tobacco. Rembrandt gradually developed into a corporate group that spans industry and invests in multiple industries.

It is precisely because of his father's halo that the young John Rupert started his own business career without completing his studies. It is said that the several companies he founded were quite successful. It is precisely because of this experience that after returning to the family business, he can effectively integrate various assets.

The birth of Richemont Group was to avoid losses caused by international sanctions against the rights of segregation in South Africa. John Rupert dominated the family's resolution and process of establishing Richemont Group, and locked Richemont Group's main business on luxury goods, and took this opportunity to separate the family's overseas assets from South African assets.

John Rupert personally took action, divesting overseas assets from the family business and injecting them into Richemont Group, and promoted Richemont's listing on the Swiss Stock Exchange.

He then acquired shares of Dunhill and Montblanc, and at the same time took control of Van Clerk Arpels. The following year, he took away three brands from his old rival, Bernard of lvmh: Jaeger-LeCoultre, Lange and Wanguo. At this point, Richemont Group has become a company with dozens of luxury brands, shining in the luxury kingdom.

But unlike many luxury goods companies helms and designers, John Rupert is a pure businessman and will not be specifically responsible for the fashion trend of the brand. However, he is not profit-oriented and is eager to sell his own brand with limited profits. This may be in line with the superior environment he grew up in since childhood.

The early Rupert was just a consumer of luxury goods, enjoying the high quality of life they brought.

After becoming the operator of the luxury goods group, he positioned himself as the "balancer" of each brand under the group, balancing the characteristics and market strategies of each brand.

In order to enhance the group's product competitiveness, the first step is to improve the product line.

Unlike Bernard's purpose of "frequent acquisition and loose management", John Rupert, who is also the helmsman, pursues the standard of "fine cultivation". This is true. Richemont Group has been improving its high-end watch brand line. The revenue of the watch business accounts for 75% of the total revenue of the entire group, and this proportion is still expanding further.

This also led to the market value of Richemont Group rising year by year, and its stock price has been rising again and again. Although there is still a gap compared to LVMH, which is about to exceed 100 billion, it is also a behemoth worth US$450 billion. As the person who controls this behemoth, John Rupert deserves Yang Cheng to treat it with the most respectful attitude. Not to mention snobbishness, it is just an excuse for the weak. From ancient times to the present, the strong only respect the strong, and their admiration for the weak will always be a smile.

After chatting with John Rupert for a while, it was too late. Yang Cheng once again brought the topic back to the "Tears of Phoenix". "John, I still have the sincerity to win the "Tears of Phoenix". You should set a price?"

Rupert's burger had already been finished. If Yang Cheng hadn't been here, he would have gone home to sleep.

With a little hesitation, Rupert said, "It's 30 million, but I hope this money will support the golf event I led in the name of the prize."

Yang Cheng understood that Rupert meant that he did not want to trade the necklace that he originally wanted to give to his lover as a pure commodity, and this requirement was easily met.

He smiled and said, "I have heard that you love golf for a long time, and I saw it with my own eyes today."

Rupert did not hide his passion for golf, "You know, people like us are destined to be busy, but I always believe that only a comfortable and leisurely life can fully reflect my business success and glory, because the purpose of life is not work.

And as long as you want, you can completely combine life and work. For example, I have been working hard to promote the development of the Dunhill brand, especially focusing on developing its golf clothing. In the most difficult time, someone advised me to give up the Dunhill brand, but I firmly said no, because I found common ground between Dunhill and Golf.”

Yang Cheng nodded. He knew that Rupert was not talking nonsense. What he said was true. The Dunhill brand is well-known to golf enthusiasts. Among the golf events named after Dunhill, there are as many as four world-famous events, including the Dunhill Cup, Dunhill Open, Dunhill British Celebrity Championship and Dunhill Challenge.

It is conceivable how enthusiastic he devoted to this brand and was able to choose his favorite golf sport to establish the product image of Dunhill. Sponsoring events is only one of the means. Facts have proved that this promotion method is active and effective, and golfers with high consumption ability happen to be the biggest buyers of Dunhill products.

Dunhill Men's Clothing has only been around ten years since its launch, but it has achieved remarkable results, with its performance booming, and stores have sprung up one after another. In addition to hard advertising, golf has a very powerful effect on subtle influence.

This provides Yang Cheng with a good idea. Now his fashion company has been established, and the brand line covers three levels: high, medium and low. How to improve the public awareness of these brands in order to further open up sales is also something that fashion companies need to do. Although the company does not have 100% management rights, I believe that the shareholders of their respective brands will not refuse for the good things for the brand.

At this moment, he was wondering whether to let fashion companies and sports companies cooperate. After acquiring so many sports clubs, it is time to play a role.

But he knew that this kind of cooperation had great limitations. Dunhill could target golf development, so he couldn't let Marc Jacobs make football uniforms, right?

There is also the Beckham brand, which is more based on Beckham. Its products have neither unique design nor special uses. It is just a sponsored event for promotion, which is of little significance.

But let’s try it out, just use this method of sponsoring golf tournament bonuses to advertise these brands.

So he said to Rupert, "Of course there is no problem with sponsorship bonus, but can I use my brand name?"
Chapter completed!