In fact, Red Bull's earliest project sponsored was fi, which was once the main sponsor of F1 Sauber. Later, Matt Sitz created F1's Red Bull Racing and Red Bull Team II. With German drivers Vettel and Red Bull Racing winning the F1 four consecutive championships, Red Bull became popular in the sports circle.

Just as Red Bull began to form the F1 team, Red Bull officially entered the football world.

That year, they acquired the Austrian local giant Salzburg Austrians and renamed it Salzburg Red Bull. A year later, they entered the American Football Professional League and created the New York Red Bull. Two years later, Brazil also had a Red Bull team, but the league exposures in these three countries were not as high as one of the Bundesliga, so Mattshitz had long turned his attention to the huge football market of neighboring countries.

This is also the beginning of Mattisitz Leipzig's sentiment.

"You don't know how much effort I put in for Leipzig back then~" Matthiz recalled.

"We spent more than three years looking for a suitable acquisition, and Leipzig was also the first team to get into the team's sight because of Beckenbauer's advice.

Therefore, Red Bull has considered Saxony and Leipzig in the Leipzig region. This team has been in financial distress for many years. We have prepared 50 million euros of cash for acquisition. After the wholly-owned holdings, we plan to change the color of the team and the name of the club.

In the end, the German Football Association voted a veto at the meeting to decide whether to pass the acquisition agreement because of concerns that foreign investors would disrupt the balance.

Then, we turned our attention to the West Germany region and asked about the possibility of acquisitions of teams such as Saint-Paul, Düsseldorf and Munich 1860. However, because these teams were not likely to be acquired by more than 50% of the shares, and the team name was changed and Red Bull was changed, they were boycotted by local fans without exception. The opposition of the club members was ultimately failed.

At that time, I realized that it was not realistic to buy a shell directly, so I returned to the starting point. Leipzig's football history has a long history. The German Football Association was established in Leipzig and the first German football champion was born.

Most importantly, there has been no Bundesliga team in the city since 1994, and no professional team since 1998. The local fans have a strong foundation and are eager to return to the Bundesliga family. Most importantly, Leipzig has a central stadium, one of the venues for the World Cup, which has avoided the trouble of rebuilding the stadium.

So, I decided to start from scratch and form a brand new team to start a charge towards the Bundesliga from the lowest level.

The final result did not disappoint me. We took 7 years to advance to the Bundesliga and successfully achieved outstanding results in the Bundesliga. Red Bull became a household name in Germany, and my goal was achieved.

I have never denied that investing in the sports world is to help Red Bull promote better, but Leipzig is a team I built, no one can take the team out of my hands, no one!”

Yang Cheng felt Matt Sitz's strong will and knew that it was unlikely to convince him to go to the Premier League. He simply changed his approach, "What do you think of the Major League of American Football? I am going to find a satellite team for Liverpool."

Matt Sitz was very excited and could see how talkative the top rich man from a salesperson was. "This is a good choice. Judging from my shallow understanding of football, the overall level is more than one level worse than Europe, and it is even worse than that of the Austrian League. But one thing is worth our attention. The Major League of American Football pays more attention to commercialization."

After pausing, "I can see that you, like me, investing in football is more for making money, rather than truly loving it. Judging from the development in recent years, the Major League of American Football has embarked on a development route that is different from European football. They pay more attention to the team's commercial value. Therefore, if you want to make a long-term investment, you can consider it."

In fact, when it comes to knowing American football, Yang Cheng, who is in the United States, knows more. This undisputed "world's number one sport" was once just a non-mainstream sport in the United States.

The arrogant Americans have their own "football" and have built the football league into a professional sports league that is unmatched without the international market.

Although there are more and more European immigrants in the United States, for a long time, Americans have not been attracted to the "football" they kicked with their feet, and they are even a little resistant. Maybe their lower body is not flexible enough? The most popular sport in the United States is undoubtedly hand-work.

However, with the breakthroughs made by the American men's football team in recent World Cups and the US women's football team dominates the world for many years, they have won many World Cups. Most importantly, many European football superstars led by Beckham went to the Major League of America to play football.

Football, this "outsider", has begun to truly integrate into this sports power and has the meaning of "living here for a long time" to establish another "home".

Just last year, after completing the foundational development, American football officially entered the next stage.

The US Football Association has begun to fully promote the development of youth football. All major league teams have established their own youth training systems and invited coaches with UEFA coaching licenses to come to the United States to coach.

mls, that is, the Major League of American Football, proposed to become a world-class professional football league in 2022. This ambition that sounds a bit fantastic will make everything easier after capital is added.

Moreover, the United States, which has a strong sports atmosphere, has all the natural factors for developing football.

First of all, the average age of American football fans is very young, most of whom are born after 1980. They have more pioneering thinking and are not old-fashioned. Not only men like football, but many women are also enthusiastic about football, which is due to the strong position of the American women's football team in the world.

In addition, with the news that the United States bid for the World Cup has directly ignited the enthusiasm of American fans, especially the International Champions League held in the United States in recent years. More and more powerful teams have entered North America in the summer, enriching the summer entertainment life of the American people and allowing more people to see the charm of football.

Of course, as Americans who admire personal heroism extremely, their love for stars is far inferior to other countries. The arrival of each star can cause a sensation. There are not too many examples of the whole family driving across the United States just to watch the star training.

Finally, thanks to capital's efforts, as the world's largest sports brand, Nike's east is in the United States. Nike, which has been struggling to develop local football resources, can it not increase its investment after seeing football gradually flourish in its own country?

Nike has worked hard on the major leagues in his old age.

Moreover, big cities like New York and Los Angeles have natural attractiveness. Those stars who do not intend to retire but want to make a final profit will undoubtedly regard the United States as the last stop of their careers. Their arrival is the guarantee of selling titles.

In recent years, the attendance rate of home games between Los Angeles Galaxy and New York Red Bull has been quite high. After all, the population base of the United States is there, and ordinary European countries cannot match their lives. This is the population advantage of a big country.

In short, Yang Cheng felt it was very necessary to take advantage of the opportunity to grab a position in advance, especially after Matt Sitz, an extremely smart boss, talked about it, and his mind became more and more firm.

The two of them chatted from all over the world, chatted about football and f1, and immediately jumped to the topic of financial investment, and finally successfully circled back to the island.

"Charen told me, are you going to hold a wedding?" Matt Sitz drove away his bored female companion, crossed his hands behind his head, and looked a little tired. Yes, he met Yang Cheng as soon as he got off the plane and chatted for so long. No matter how good he is, he is still an elderly person in his 70s, and he can't help feeling tired.

Yang Cheng nodded, "I do have this idea, but the problem is that the accommodation conditions on the island may not satisfy the many guests I invited."

Matt Sitz nodded, "Including Charon, I have been urging me to build a boutique hotel and appropriately lower the threshold for the island, but I never agreed because I don't want this pure land to be destroyed."

Yang Cheng said in a timely manner, "Do you know Amman?"

"Amman? I have lived in St. Stefan, Amman and have a good memory." Mattshitz didn't know that Amman belonged to Yang Cheng.

"At present, Amman is my industry. If you appreciate Amman's business philosophy, why not give the island's boutique hotel to Amman for design and operation?"

Mattshitz made a deep thought, "Maybe, this is a suggestion of the best of both worlds. I know Amman's philosophy is very consistent with the island."

"You invest in land, Amman is responsible for design, construction and operation, but I don't recommend that you give the hotel a Red Bull name."

Yang Cheng is joking with Matt Sitz's hobbies.

"Ha~Don't worry, the island is my private property and has nothing to do with Red Bull.

In principle, I agree with your proposal.”

Yang Cheng spread his hands and said, "I will ask Amman designers to come to the island for inspection and strive to complete the design and construction as quickly as possible. I don't want to delay the wedding."

Matt Sitz nodded, "I will inform Chalun to be responsible for related matters. In addition, I like to explain everything related to interests in advance. How do you plan to distribute the shares of the hotel?"

Yang Cheng smiled very directly, "I like your personality, and as the wedding venue, I don't want to get too much interest, so how about 4 or 6 points? You use land to occupy 40% of the shares, and Amman is responsible for the rest of it. I think this is a reasonable distribution plan."

Mattshitz felt Yang Cheng's sincerity, "I don't object, it's a pity that things have settled like this. It seems that I can't come to the island for vacation in the next year."
Chapter completed!