Having said that, with the character of founder Michael, it seems that it is difficult for ne to develop. Even if there is strong capital intervention, the reason why ne became popular in the United States in a short period of time is because of its unique business philosophy. This is also a stumbling block to curbing brand development.

If you want to bring your size up, you must first have a sufficient number of products to attract more consumers' attention. However, judging from the current rate of hundreds of models in 4 years, you will not expect to achieve this goal in 10 years.

It’s just that the style is not enough. At least it’s time to advertise, hire a few celebrity spokespersons, or go around the fashion week, right? At least it will make Ne’s fame increase a few times before it can be launched well. However, this will invisibly increase the cost and the consumer will eventually pay for it.

This again goes against the brand's philosophy. When Ne's "simple" design sells for the same price as LV, it is unknown whether anyone will agree with such a design.

In a certain way, once you acquire ne, you have to endure its cold concept, get used to Buddhist business ideas, and use time to exchange for stable returns.

However, if you want to win ne, you have to pass Amazon first. Compared with the platform advantages that Amazon can provide, Yang Cheng doesn’t seem to be able to show anything. Maybe he can help in publicity, but he can’t resist the need for others.

Amazon gave up chasing luxury brands and instead wanted to acquire mid- and low-end fashion brands like ne. It was also a helpless move. As the saying goes, luxury brands look down on big-name products like Amazon. This road has been cut off. Amazon can't do nothing, right? It's reasonable to make changes.

Moreover, if brands like ne develop well in the future, it is not impossible to make a big cake worth billions of dollars. You should know that when ne first started, it was not only famous for its transparent price system, because this company was good at providing high-quality basic models, and was often compared with j.crew. At that time, j.crew was a real "big crocodile" in front of ne, and could be compared with it, which shows how amazing its development potential is.

In addition, it is anti-fast fashion and provides basic models with high-end durability; reduces promotion costs and does not open physical stores; and also reduces costs and does not require large promotional fees, which are very consistent with Amazon.

Even Amazon's own brands are more or less imitating Ne. Although their fame is still far from the point of view, the effect is already obvious.

Ne operates fewer products and limited revenue. When Amazon makes its own brand, it relies on quantity to win, and can obtain more profits. In terms of cost savings and logistics distribution, Amazon has more advantages than Ne. Once they combine the two, they may really create a revenue miracle.

It's a long story, but these thoughts didn't take Yang Cheng too long. They flashed through their minds and had to get nervous. In the competitive situation, Yang Cheng's side is undoubtedly at a congenital disadvantage. Although Toutiao app and Amazon have an extremely close cooperation, this does not mean that Yang Cheng can seamlessly link the e-commerce field.

Wait, thinking of this, Yang Cheng suddenly felt that he also had an advantage that Amazon did not have.

Why did Toutiao app open up the situation and occupy the market at such a fast speed? It was not because Yang Cheng used the advantages of the prophet to find a profit model for Toutiao app at the fastest speed. The unique embedded advertising made Toutiao app make a lot of money, and the advertising party was naturally extremely satisfied. The results of Toutiao app's driving its own products were very significant.

This is Yang Cheng's advantage. If Ne is successfully acquired, Toutiao app will open up a new sales situation for Ne. Using exclusive embedded advertising and personalized push, Ne will attract more customer bases as fast as possible, and it will not be a problem to double its revenue in a short period of time.

Moreover, the free big data resources of Toutiao app can also help ne better collect user feedback and various data. In this way, can it shorten the cycle of new products launching?

Thinking of this, Yang Cheng's thoughts were all open and he immediately ordered, "Contact Michael and officially launch an acquisition of ne."

Ryze didn't know what Yang Cheng thought of, but that confidence undoubtedly infected him. It seemed that whenever Yang Cheng showed the appearance of the wisdom bead in his grasp, it represented a kind of success.

...

After leaving the company, Yang Cheng stood at the gate and lit a cigar. He didn't smoke, but just smelled the smell. The temperature dropped twice. There were not many people on the street. At this time, he either went home to his wife and children to warm up the kang, or he was still working overtime in the office to make a move. There were not many strolling on the street.

Hansen felt it over at some point and said softly, "Boss, it's too cold, come to the car first?"

Yang Cheng shook his head. He didn't know what he was crazy about, he just wanted to breathe fresh air, but there was not much fresh air at this moment, and there was a lot of cold air mixed with car exhaust.

"It's okay, where is Andrew?" He turned his head and looked, but didn't see Andrew, and then asked casually.

“He just asked me for leave and said that his friend had come to New York and asked me if I had anything to do. If I had nothing to do, I ran to the reception.

I saw that you didn't make any arrangements for the boss, so I took the initiative to give him a vacation," Hansen explained.

Yang Cheng is quite reasonable. Andrew is a person around him. This little thing is nothing. "You are responsible for the personnel allocation. You don't need to tell me such small things in detail."

Hansen smiled shyly and didn't say anything. Sometimes the boss can't take it seriously, but as a subordinate, you must take it seriously. You would rather spend more time than make the boss suspicious.

Not long after Yang Cheng finished speaking, he suddenly asked, "What kind of friend Andrew? I haven't heard that he has friends. Could he be a comrade in the army?"

Hansen thought for a moment and said truthfully, "I don't know either. It seems he was his playmate when he was a child?"

Yang Cheng subconsciously frowned. He was too lazy to complain about the friendship between black people. Every black man from a slum was colluding with so-called friends and brothers. Once someone succeeded, these friends and brothers would turn into leeches and lie on you and suck blood until the last drop was sucked dry.

Like many NBA and NFL stars, they grew up in slums. After making money, they bought houses and cars for their friends, and squandered money. On the day of retirement, they suddenly realized that they had gone bankrupt, but the so-called brothers and friends around them disappeared one by one, and even turned around and laughed at you as an idiot.
Chapter completed!