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Chapter 518 Crisis Transformation

The idea of ​​getting OD back on track made everyone excited. It was like going head-to-head with Yin Shidan.

Only Xu Chen and Mi Ming were worried about this.

"Are you sure?" Xu Chen asked, "I think you know how difficult this matter is."

Long Mingyi said: "Of course I know that it is difficult to solve the problem in the short term."

"Then you still decide to do this?"

"Fight back at Yin Shidan. Let him know that I won't even give you a warning."

Mi Ming said: "We have almost no positions in OD. It seems that we still have two positions, and we can't get out after the limit fell today. You won't act just to save these hundreds of dollars, will you?"

Long Mingyi said: "I want Yin Shidan to know that he has no threat to me. I can turn a 'dead horse' into a 'live horse'."

Mi Ming asked: "What are we going to do? Buy and then create benefits? Acquisition, or research and development?"

Xu Chen said: "I have to remind you that OD is currently recalling products with excessive mercury, and there will be a lot of losses. Whether the company will survive in the end is really not certain."

"So we're going to have a scary ride."

In the afternoon, Wang Qiwen started buying in accordance with Long Mingyi's request. The OD limit was briefly opened, and then closed again.

Han Huan set off.

She is one of Long Mingyi's special forces. OD Company is in chaos. The public relations department is trying its best to calm down the negative comments about the company, but the result is more and more negative comments.

Han Huan's arrival made OD's top management even more confused.

Is War Knife Capital a savior? Or a robber?

"What is your purpose?" OD's senior management really didn't understand.

"A 'game'." Han Huan smiled brightly. "If you are willing, the company can sell it to us."

"Invitation to acquire?"

"You can sell whatever you want. It just needs to be announced and a lot of things have to be done. It's very troublesome!" Han Huan said: "Or, there is a faster way to get out of the quagmire."

OD people have great doubts about this.

Han Huan said: "We bought a lot of stocks in the afternoon. No one wants to lose money."

"What are you going to do?"

"If you listen to us, don't ask why." When Han Huan spoke, the people over there didn't even dare to express their anger.

Because my life is already controlled by others.

In Zhan Dao Capital, Long Mingyi said to the landline: "Han Huan, tell them. First, issue an announcement to permanently shut down this problematic facial mask project, and destroy all the recalled masks. Then use the company's top products,

Good facial masks should be replaced with defective ones on a one-for-one basis, replacing the originally prepared cash repurchase. Second, the replacement mask should be sent for inspection to confirm its efficacy. It must be inspected in all aspects. The authoritative department will issue an appraisal certificate."

As an OD of a listed company, its brand mask itself is certified. Sales are very hot all year round and the product is quite good. It has a good reputation among middle- and high-income people. This incident has also dragged down the reputation of the brand mask.

After hanging up the phone, Han Huan also had questions in his mind. Is the product of this brand still good? Will anyone accept it?

But she could only do what Long Mingyi said.

Li Xuerong was equally worried about Long Mingyi's operations.

"Boss, the confidence of this brand cannot be restored in a short period of time. What if the customer does not agree with this recall method?"

"I will agree." Long Mingyi said: "OD Company's product spokesperson is a celebrity."

Xu Chen next to him smiled. "Fang Min."

"It's exciting just thinking about it." Long Mingyi said: "Pei Shang is no longer one of our own, so Yin Shidan doesn't care. What we have to do is let Fang Min take the lead in this matter."

"The fan effect." Li Xuerong said with admiration: "The boss can see clearly. Even if Fang Min endorses fake products, fans will think that they have been cheated and help her clear her name."

Long Mingyi said: "Fang Min will be happy to accept the cooperation. What we want is that Fang Min and OD work together in the same boat."

Fang Min received the fax from Zhan Dao Capital and hurriedly gave it to Fang Min, who rushed back to the company overnight.

After the OD problem occurred, Fang Min knew that it would definitely have an impact on herself. She asked for leave from the crew and rushed back to the studio immediately, ready to think of a solution to the problem.

On the studio side? Fang Min's team came up with several plans to avoid OD, but none of them passed.

The email from Zhan Dao came a bit strange. On the team's square table, Fang Min couldn't help but laugh a little while holding the fax. "Why should you ask me to help him? This Long Mingyi is really interesting. He wants me to come in after he wants a mess?"

"

After Fang Min received a message on her phone? She couldn't help but change her face. The number belonged to Liu Xiangdong. The message sent had only two words: do as you do.

"You bastard." Fang Min excused herself to go to the bathroom. She sat on the toilet and couldn't hide her anger: "You are taking advantage of my shortcomings and not letting go. These men are so mean."

Fang Min called Liu Xiangdong back? Liu Xiangdong's call was refused. Fang Min knew that this was to ask him to call Long Mingyi. The aggrieved Fang Min had to call Zhan Dao Capital's landline.

A good actor is a good actor after all. His face changed for a second after the call was connected.

"What kind of care does Mr. Long have?" Fang Min said enthusiastically.

"I hope Miss Fang can help? Let's get through the difficulties with OD."

"This is difficult for me."

"When the time comes, I will definitely not lose out to Miss Fang."

"Then I understand Mr. Long's thoughts. I hope Mr. Long will fulfill his 'promise'."

"Yes." Long Mingyi said: "This is an unexpected incident. I will compensate you after the incident passes."

"You're welcome." Fang Min said, "I just hope everyone stays calm."

Long Mingyi said: "It will happen. After the crisis, 'everyone will be happy'."

Fang Min said: "What do you need me to do? How to do it?"

Long Mingyi said: "Support the OD brand? Explain the problems of the OD sub-project? Then continue to use other OD products."

Fang Min said: "I need to know how to deal with OD before I can react."

"They will issue an announcement." Long Mingyi said: "The earliest is tonight, the latest is tomorrow. If not, you can handle it yourself."

"Thank you, Mr. Long." Fang Min hung up the phone and changed his face in another second. "Damn Long Mingyi. He already knew everything."

After Long Ming put down the phone, he said to Li Xuerong: "Communicate with Han Huan and see if they understand the meaning."

Li Xuerong said: "I'll contact you right now. This way of saving the brand? It's really unique."

Once Long Mingyi's method is successful, it will retain cash, retain dealers and customers, and dispose of brand product goods in the warehouse. Short-term losses will actually be reduced. Because the price of goods in the warehouse is the cost price for the company,

To customers it is the market price.

If the customer is willing to replace the problematic facial mask with a high-end facial mask that is twice the price, then it means that the customer will be retained with a high probability and the market for branded facial masks will be preserved. If you use a high-end facial mask, you may continue to use a high-end one. Even if

Later, the customer did not continue to use it, which was also an opportunity for brand promotion. What’s more, it is difficult for people to downgrade a good product after using it.

Mi Ming asked: "Boss, there may be a kind of 'middleman' here. They buy the defective facial masks at a premium and wait for replacement ones."

Long Mingyi said: "When the time comes, you will find that OD's problematic facial masks are in short supply."

"Aha." Mi Ming suddenly realized. "If someone buys something in the market, they must advertise, which is free OD brand promotion. These people have changed their facial masks, and they have to increase their publicity to say that the products are good before they can be sold. By then

Moments and various forums are full of positive reviews about OD’s stuff.”

Once the plan is formed, the price difference of 100 yuan between the high-end facial mask and the defective mask becomes very attractive. Some people will increase the price to buy the defective mask, even if they make 50 yuan, it is still a profit. The market will become hot.

Long Mingyi said: "Because it is a new product, how many can it sell? Maybe there will be rushes. You know, this brand may not be bad."

Xu Chen clapped his hands and said, "Beautiful. We have already started preparing for human-to-human transmission."
Chapter completed!
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