()Chapter 25, website

Cui Xiuying heard Cui's father say that the company's music website had been launched for trial operation, and quickly asked for the domain name. The domain name was not long but a bit awkward to pronounce. Fortunately, the girl's English vocabulary has been greatly improved recently, so she quickly wrote it down completely without spending too much thought.

.

After confirming it again, the girl couldn't hold back her excitement, cheered with joy, and hurried upstairs. On the second floor, Cui Xiuzhen, who was bored browsing the web in her bedroom, immediately suffered an unexpected disaster.

She snatched the brand new 4 from Sister Cui's hand. Completely ignoring all the harassment and protests from Sister Cui behind her, Cui Xiuying quickly entered the domain name and began to browse the new website that appeared because of her with a serious expression.

This should be something that does not exist in the original history? Because of its own appearance, a brand new thing, because of its own appearance!

The Internet speed in South Korea is really fast. Almost instantly, a piece of blue appeared in front of the girl's eyes. Looking at the webpage named "music_warehouse" in front of her, the girl couldn't help but twitching at the corner of her eyes. It was really worthy of its "trial run"

"The status is indeed a rudimentary one. There is a huge curly font on the header, and there is an obvious bbs entrance and music category search bar in the navigation bar of the web page. However, the gray status of the search bar seems to be that the function is not currently enabled.

The main interface of the web page is roughly divided into two parts with a light blue and se tone. The upper half is divided into several columns, which are sliding display boards for some music news, popular songs, etc. The lower block is a vertical arrangement of song names and fonts.

It looks very conspicuous, and there is an obvious download button with special effects at the end of each song name, and the small downward arrow jumps one after another.

"What is this? Are you in such a hurry just to see this?" Sister Cui, who had been robbed of class and power, stood behind the girl. Cui Xiuying's every move was clearly seen by her. However, the more she saw, the more clearly she became clear.

The more I think about it, the more I don't understand what my sister, who has been doing some unexpected things recently, is doing.

"Yes, I just want to take a look at this." Cui Xiuying's mood had calmed down at this time, and she began to seriously examine the design of the web page.

"Is there anything special about this website?" Sister Cui continued not to understand.

"It's nothing, it's just that it may become an interesting place in the future." Cui Xiuying tried to operate. The experience of using it cannot be said to be very interesting. There is even a waiting process for calling an external program to play the song. "It's still too simple.

.The interface relies too much on text, and the intuitive experience is also a bit cumbersome.”

At this time Cui's mother walked in and informed the two sisters to go downstairs for dinner. Cui Xiuying ignored Sister Cui's obstruction and went downstairs carrying her laptop. When she came to the dining table, the first words she said when she saw Cui's father were: "Dad

, the website launched by the company is too crude.”

"This is just a prototype now. The purpose is to test the stability of some web programs in advance, especially the experimental download function. The UI has not been fully developed yet. Besides, it is only a trial run at the moment. The company has not conducted any external publicity, so few people should know about it.

Cui's father focused on the tableware in front of him without raising his head. "The main problem the operation team currently faces is the source of the music. It is not just one or two songs. This requires various negotiations and involves copyright issues, which is very complicated. Also

There is a need to wait for the progress of Samsung Electronics' hardware cooperation, which seems to be tight in terms of time. If we just wait for others to catch up, it will be more passive, so the management's idea is to first enter the market as a general music website model.

"

"Did the company spend money on downloading these songs?" Cui Xiuying, who organized the cooperation, didn't pay much attention to it. She just heard about the music copyright issue.

"Some, but most of them still sign sharing agreements. After all, in the trial operation stage, we only contacted some small music production teams to establish the framework of the music library first. We have not yet contacted any major music production companies.

"

"Dad, I have to say that your concept is still too rigid, and the most old-school point is: trying to control everything in your own hands. I remember I said that day that the main core concept of building this website is to serve as a bridge...

With the role of Liang, we connect all the scattered links in the sales chain to one point, making the whole process flat. As long as we maintain this concept and complete this point, not only do we not need to pay, but we even ask the music company to take the initiative to upload

Put your own music works into our music library."

"Oh? What other ideas do you have? In fact, copyright and anti-piracy are the key problems we need to overcome at the moment. Because of these concerns, it is expected that negotiations with music production companies will be difficult. What do you have in mind in this regard?" Cui's father said

Interested.

"Dad, is the company really interested in investing in online music?" Cui Xiuying raised her head, which had been looking at the computer screen, with serious eyes.

"The focus is not on online music, this is just a way to enter the market. As you said that day, our goal is mobile commerce." Dad Cui also answered seriously.

The girl tilted her head noncommittally and pouted her lips in a very cute way. Sister Cui couldn't help pinching her sister's cheek when she saw it. The girl was about to fight back, but the two sisters were quickly stopped by Cui's mother. Cui Xiuying's

His eyes returned to the computer screen and he continued his explanation: "Dad, you underestimate the potential of South Korea's entertainment industry. In fact, online music is also very promising. Although I told my dad so much that day, it was inevitable that there were some castles in the air.

So later I checked some information on the Internet. Based on this information, I felt that a music service platform that integrates wired networks and mobile networks is actually very promising. If it is done well, this area will definitely be a huge market.

" Cui Xiuying continued to work on the computer, but Su Yong was recalling some "long-lived" memories in her mind. She was very sure that there was no trace of the website in her memory. "Anyway, you are currently in the early stage of construction.

We will also link to this aspect and provide digital music services here. As an extension, maybe the pace of mobile commerce can be accelerated."

"The investment departments of the companies you mentioned have also conducted investigations. Digital music is indeed very popular now and has a great impact on the sales of physical records. However, these are all non-copyrighted activities. Not to mention illegal, there is no profit point in itself. Is it possible?

Are you going to sell ads in the end?" Cui's father frowned. "What else do you have in mind?"

"I……"

"Okay, now it's time to eat." Cui's mother intervened forcefully and stopped the father and daughter from having a business meeting. "Eat honestly, and we'll talk after you finish the meal."

The suppressed Cui family father and daughter had no choice but to go to the table first. Cui Xiuying ignored Cui's mother's instruction and browsed the company's music website while eating. She even took the time to register for music_warehouse's bbs. Unexpectedly, the website was only opened this afternoon.

There are two or three kittens registered as users in the forum. It seems that they are some senior otakus who spend a lot of time searching for new things on the Internet. With users, there are naturally posts, and the few posts discussed are mostly about the same topic.

Most people think that the origin of this website is a website established by a music lover. The reason is that the interface is too simple and old-fashioned. And based on the music currently available for download, it is inferred that it must be an eccentric music geek with a partial hobby. What’s interesting is that

, everyone thought it was a pirated music website, and some even made bets on how long this website could survive. To the girl’s surprise, everyone bet for a longer time, because almost no one had heard of this music. It was estimated that

Being discovered is difficult.

Haha, the exchanges between fans are so interesting. Looking at these posts, Su Yong's plan has become more complete.

Cui’s mother tried to dissuade Cui Xiuying’s irregular table behavior from time to time, but finally failed with Cui’s father’s acquiescence. Cui’s father was also very interested at this time, and after returning home, he gave his little daughter many surprises.

What kind of answer will she give herself in the future? Sister Cui stared at Cui Xiuying with big eyes. Every behavior that might dirty the G4 she just bought would make her extremely nervous. A hearty dinner would be enough.

With the whole family having their own thoughts, the tasteless meal ended hastily.

After dinner, the three fathers and daughters returned to the living room. Cui's mother brought snacks after the meal, patted Sister Cui's head who was sitting aside and watching the fun, and left with a smile despite Sister Cui's complaints.

Cui's father took a purple potato pancake and calmly said, "Okay, no one will disturb you now. Just tell Xiuying if you have any ideas."

"First of all, let me talk about the most obvious shortcomings of the company's website. First, the name is too troublesome. music_warehouse. It is so long, convoluted and not conducive to memory, which is not conducive to word-of-mouth communication and brand management. Second, the user experience is too poor.

, there are too many words, and the layout is cumbersome, which is totally disappointing for the world-leading Internet speed of South Korea. Of course, this is related to the UI that you said, Dad, is not perfect yet, and the solution is very simple. What I want to remind you is that now is the time to read pictures.

Times, try to use picture icons in UI, business introduction, function use, operation process and so on, and try to describe and explain it through a series of pictures, so that users can intuitively feel and understand it easily. In summary, it cannot cause operations to users.

While being burdensome and creating a fresh and fashionable intuitive feeling, this is what a music website that focuses on popularity should look like." The girl looked at Cui Xiuzhen, who was nodding while looking at the computer screen, and then said: "These are all second.

When the website is revamped, user data can be easily and seamlessly migrated. What I want to say next is the key point.”

Cui Xiuying pushed aside the sad-looking Sister Cui, took the G4 and clicked an icon. A playlist management program that somewhat resembled a player interface appeared on the screen. "Just now, my father said that the most important thing about music websites is first

It is a piracy problem in the distribution of music sources. After all, for music production companies, no matter how widely their works are disseminated, it cannot be considered a good thing if they cannot make a profit. In fact, there is already a solution to this problem.

Regarding technology, there are already mature implementation cases that can be referenced.”

The girl pointed to the screen, "Look, this is iTunes 4.0 released by Apple in the United States in April this year. There is an interesting improvement in it, which is an online music sales service with a music store concept. This service costs $0.99 per

The low price of songs attracts users. Users can choose any piece of music they like without having to buy a single or album. The core supporting technology of the iTunes Music Store is Apple's proprietary fair_play_drm

Copyright protection mechanism, this is the focus of what I’m talking about.”

Cui Xiuying clicked on a webpage, which has a description of the DRM copyright protection mechanism. "After music is purchased and downloaded, users can transfer it to any computer, burn it to countless discs, or synchronize it to countless iPods.

, but these music can only be played on a specific number of authorized media terminals. For those unauthorized terminal devices, it is just a piece of useless data. Therefore, at the technical level, anti-piracy already has a ready-made solution.

Plan, with the reference of the forerunners, it is only a matter of time to develop our own DRM. There is also a more important message here..." The girl licked her lips, "On the day the Apple Music Store was launched,

200,000 pieces of music have been sold. I believe this will be a huge temptation for any music production company. At the same time, this also shows that when there are genuine digital music at a suitable price to choose from, consumers will still choose genuine digital music.

.This should give hope to all music production companies that have concerns about online music sources."

"It's very interesting, but what you want to say should be more than that." When Cui's father heard 200,000, his expression became serious. Today's record market is no longer the days when sales of millions were common. In 1995, Jin Model, "

"Wrong Encounter" has a sales record of 2.82 million, which seems to be a myth now. Now even 100,000 can make any record company smile. Although this 200,000 is only a total result, there is no doubt that this ready-made and reliable data is

A powerful bargaining chip at the negotiation table.

"I said that the website is only responsible for pushing data, and other problems are solved by the terminal. So the first goal now is to develop our own itunes and have our own drm. Then use this as the core to develop online music services. In this early stage

The purpose of the plan is to achieve a sufficiently trustworthy reputation and expand user adhesion to pave the way for future mobile commerce."

"Xiuying, you just said that there are already successful cases in the United States, so why don't I choose Apple's service instead of yours?" At this time, Sister Cui interjected. Cui's father also smiled and looked at the girl.

"Yes, why should you choose our service?" Cui Xiuying smiled slyly.
Chapter completed!