Chapter 0830 burning money road
Things went smoothly beyond Li Rui's imagination, and he could not even dream of such a good result.
At this time, Li Rui didn't know what specific problems had occurred within the three major operators, and it would take several months to understand the causes and consequences.
Guan Donglin didn't say much, and started a new topic: "You just talked about Mr. Wu's group buying business. You don't seem to be optimistic about it? I also want to match you up and have a strong alliance."
Wu Bo also said: "Mr. Li has any misunderstanding about the group buying industry, how can he think it is a trap? Group buying is a key point to connect online and offline. Once the number of users is enough, other business models can be started, although
Now it seems to be very expensive, but the days of making money are coming later."
Li Rui said lightly: "Mr. Wu, some things are not my turn to say. Since you have asked, I will tell you what I think about this industry... Group buying can indeed make a lot of money in the future, but you have to guarantee the company.
Can last until the day you make money!”
There are two types of winners and losers in Internet entrepreneurship.
One is that the winner is the king, such as Ali Penguin Thousand Degrees.
Another type is that the remaining ones are kings.
The former competes with hard power, while the latter competes with vitality.
In the turn of the century, the whole world encountered the Internet winter. Many Internet companies that were once famous and expensive for a while fell into trouble and finally went bankrupt. Instead, those companies that shrank their fronts and kept their strengths and kept their low profile survived, and only these companies that survived.
Qualified to continue to compete for dominance in the Internet world.
And those dead companies, Yinghaiwei, fm365, Yanhuang Online, Yabao.com, 8848, Yitang.com, and how many people remember their names?
Wu Bo was just proud and frowned when he heard this and said in a slight way: "Lashou.com just received 160 million magnesium financing, which is enough for us to spend a long time. I believe other group buying websites are all
All dead, Lashou.com will definitely be alive!"
Li Rui said: "Mr. Wu just said that I agree very much. Group buying is the key point of connecting online and offline, but what Lashou.com is doing now is probably not the same as what you said. If I am not wrong, Lashou
The Internet is now promoting group buying of various physical products. It relies on low prices to attract consumers. What is the difference between it and Taobei.com?”
Wu Bo was stunned for a moment.
Li Rui continued: "Although the price of group purchases is low, the quality is really not very good. My mother bought a set of four-piece bed sets before the New Year. When she looked at the sun, she looked as thin as paper. I really couldn't think of it.
What kind of loyalty can this kind of group buying not only disappoints consumers?"
Wu Bo was a little embarrassed: "What you are talking about is the normal situation that occurs in the development of the enterprise. I will urge the people below to pay attention to the quality of the product."
"Mr. Wu didn't understand what I mean. I mean, if Lashou.com can indeed combine online and offline, it will have hope of success." Li Rui said, "This is the business essence of group buying, that is, to solve local life types.
The business model of promotion needs of small and micro businesses!”
Without waiting for Wu Bo to react, Li Rui continued: "But it is not because it is promoted to small and micro businesses, they must first consider their interests. Gourpon's profits are made from merchants, and Huaguo's group buying is learning.
gourpon, so I think that merchants are the first and consumers are the second in this business model. But I think that no matter what business model it is, consumers should always be the first, and merchants can only be the second!"
Li Rui had told Edward a similar concept before.
At that time, all Li Rui's understanding came from his previous study of the successful study of magnesium groups, but now he has some of his own ideas.
"This is called user value driving. Only in line with the interests of consumers can we obtain a real user group. Whether it is Ali, Penguin, or Qiandu, whether it comes first with users or merchants, this should be a better than a chicken
It’s better to have a simpler question first?" Li Rui said.
Wu Bo fell into thought.
Li Rui is right. Not only Lashou.com, but almost all other group buying websites in China copy Gourpon's business model. Almost all profits come from merchant share, and they tend to put merchants in a main position.
Is this strategy really correct?
Group buying websites are just blindly learning to copy gourpon, and they can see that little profit is just a little bit. If it goes in the long run, it is naturally what Li Rui said more correctly!
Li Rui hadn't finished speaking: "Also, I heard that group buying websites are doing offline advertising, buying newspaper layouts, buying street sign advertisements, buying elevator advertisements, buying buses and subway advertisements, and even buying advertisements at TV stations. Lashou.com should
Are you doing it too?"
Wu Bo nodded.
Li Rui said: "I am so frank, is Lashou.com enough money?"
Wu Bo said: "Don't worry about funds. We are planning to invest 100 million yuan a year to advertise. 100 million yuan a year, which means more than 2.7 million yuan a day. Even if you throw one by one into the fire, you can't finish it in a day!
”
Li Rui said: "It's okay to burn for a year? But if the group buying war is too late to decide the outcome, and if it takes two or three years or even four or five years, is the money enough? Is the funder behind it so patient?
If the gourpon model proves to have no future, will anyone still think it is a good idea to do group buying in Huaguo?"
Wu Bo was speechless. He was too proud and could not extricate himself from the success of Lashou.com. He had never thought about these problems at all.
Perhaps all the bosses who do group buying have never thought about this problem. All they are thinking about is how to defeat their competitors and become the gourpon of Xiaguo.
Don’t think too much about entrepreneurs. In fact, they are also feeling the stones and may not really see the way forward.
Many years later, when Shen Boyang from Nuomi.com participated in an event, a young man working in a magnesium group told him, "We knew back then that the essence of group buying was actually not group buying."
It sounds quite exciting, but unfortunately the truth of history is often hidden in the "whitewashing" of the winners by various latecomers, whether it is Wang Xing, Wu Bo, or the boss of other group buying websites, or even
The three founders of gourpon have absolutely not that deep understanding of group buying. Instead, Li Rui, who has a perfect understanding of the future, understands the essence of group buying the most.
Let Li Rui do group buying by himself, but it may not be successful.
But if Li Rui comes up with ideas for the group buying website to formulate a strategy, it may really be able to reverse some of the destined endings in the previous life.
Wu Bo frowned. He admitted that the situation Li Rui said was possible, but he felt that Li Rui did not understand group buying, nor did he understand capital.
Gourpon will be listed at the end of the year. By then, the world will see the potential of group buying. Now whoever has the most money will become the number one group buying website of Huaguo, gain the favor of investors, and use "Huaguo gourpon"
In the name of the Magnesium Country, we will continue to develop more money!
This is a road that cannot be turned back. From the first day of the establishment of Lashou.com, there is no other choice.
Or burn money until it succeeds.
Chapter completed!