After chatting with Ye Bingling with a smile, Li Rui got back to the point when he saw the blush on her fair face.

How is the company?

The transformation is basically completed. Thanks to the major customers you introduced, the current operation is pretty good. But everyone has no experience and many things need to be tentatively done little by little. Ye Bingling said.

Are there any specific problems? Li Rui asked.

Ye Bingling nodded and said: At present, there are still many problems. In terms of our new media marketing business, we are currently mainly investing in private domain platforms such as VB, blog, and Kaixin.com. As for the short video, video and audio platforms you are planning

At present, there is no suitable placement target in China, and it is not possible to place media platforms in the entire field for the time being. They can only replace building advertisements, bus advertisements, taxi advertisements, elevator advertisements and restaurant and bathroom advertisements first.

Li Ruidao: This is also impossible. Advertising is an accessory to the development of the times and technological progress. The times and technology must advance before advertising can keep pace with the times. But we must take this step first so that we will not be affected by the times and

Technology elimination.

Ye Bingling said: This is also one of the pains of transformation. I can understand that the employees are also trying to adapt.

Is there any more?

Ye Bingling said: In terms of social brand promotion, it is similar to our previous service format. The only difference is that the platform is transferred to the Internet. The problem in this regard is not too big. Xingrui Public Relations has been helping and positive feedback.

More.

Li Rui nodded: Shi Xingye seems to be useless.

The biggest problem is actually in the business value assessment business. We are a rookie in this business. We lack authoritative new media research data and have not reached cooperation with third-party monitoring. In addition to the special trust of our dear, we chose this business.

In addition, other customers chose to continue to wait and see. Even our employees themselves have been exploring and are confused about the subsequent development of this business. Ye Bingling said last.

Li Rui said: Actually, this question is wrong. I gave the plan at that time, but I didn’t think about some details, so I didn’t give specific suggestions on the implementation.

So have you thought about it now?

Li Rui nodded: I'll tell you.

He pulled a piece of A4 paper and took a pen to write while talking.

Commercial value assessment mainly involves various data analysis. If you want to start this business, you need more technical support.

Next, I will ask someone to help the company develop an intelligent detection and data analysis app for customers to use. It mainly includes basic statistical functions such as real-time statistics, overall trends, channel analysis, error analysis, etc. Customers can also customize the board and

Indicators, more flexibly view various business indexes, helping customers achieve refined operations.

The app function will also be linked to our other two businesses, providing data portraits and prediction capabilities for new media users in the entire field, predicting user value and circulation trends, and realizing a one-stop closed loop from data statistics to analysis to user promotion.

operations.

Ye Bingling seemed to understand it. She didn't fully understand what app Li Rui said was, but she could probably guess that if she really made such an app, it would definitely be a big improvement in the advertising industry.

Li Rui continued: At present, we mainly publish advertisements on new media. What customers are most concerned about is the effectiveness of advertising. So we also need to integrate a full-field advertising effect and analysis function in the app. Exposure from the channel,

Click, download, install and start up, and follow-up retention, registration, payment and other chains to conduct comprehensive monitoring and analysis and evaluation to improve the return on investment.

After saying everything, Li Rui asked: What else do you have?

Ye Bingling could not say anything except shaking her head.

Li Rui said: There is another very important point, I hope you can remember. In the next few years, Maoyuan Advertising will focus on developing customers, improving services, and cultivating internal skills. As for making money, you can put it aside.

Why? Ye Bingling couldn't understand.

I have said before that mobile Internet advertising has great potential for development, but it depends on the advancement of technology and concepts. This field cannot be developed in one or two years. It requires fields such as game e-commerce on mobile phones that urgently need advertising promotion.

Only when development is achieved can we attract enough advertisers. Only when all conditions are suitable can the value of mobile platform advertising be recognized, so you must be patient and not worry about gains and losses in a timely and at the same time. Our goal is Stars

The sea!

Many people don’t understand what Li Rui said, and of course Ye Bingling doesn’t understand either.

But it doesn't matter, time will prove him right.

After completing Ye Bingling's work, Li Rui convened a meeting of the heads of various departments of Maoyuan Advertising to convey the company's operation methods in the next two years.

When the meeting ended, it was already nine o'clock in the evening. Li Rui and Ye Bingling had a simple meal before returning home exhausted.

After spending all day, Li Rui's mind was empty, making him want to have a good sleep.

I'll see Wang Junyu tomorrow. Since he has come to Haizhou, I can't let him run away

Wednesday, January 5, 2011.

At about 12 noon, Kong Ruwen picked up Wang Junyu and Mu Ying at the airport.

The two were still immersed in the shock brought by the first class service. When they saw Kong Ruwen bringing a Bentley to greet them, they were a little stupid again.

After getting into the car, they sat in the back seat and couldn't help asking: Lao Kong, whose car belongs to?

Kong Ruwen sat in the co-pilot and smiled and turned around and said: It’s our boss. I specially asked the driver Lu Ge to drive over to pick you up. Isn’t he respecting talents enough?

Wang Junyu and Mu Ying looked at each other, feeling flattered.

Wang Junyu even wondered if he couldn't reach an agreement later, should he return the first-class air ticket money?

An hour later, the two met Li Rui in a high-end restaurant.

Wang Junyu looked at Li Rui in shock, unable to imagine that the boss looked younger than him.

As a result, after both parties introduced themselves, Li Rui was indeed several months younger than Wang Junyu.

Mr. Li Rui, I really didn’t expect you to be so young. Wang Junyu said.

Mu Ying also asked curiously: Boss Li, you are so young and have such a high net worth? What kind of business are you doing?

Li Rui smiled and said: I have some involvement in the Internet, real estate, pharmaceuticals, and entertainment fields, but the main job is investment. I pay for it and ask the most suitable person to do the most suitable thing.ъìqυgΕtv.℃ǒΜ
Chapter completed!