Sanzhu made products back then and made them into channels.

Li Rui originally wanted to make products and channels by the way. After careful consideration, he found that if the channel could be built, why should the product be limited to mobile phones?

Any product circulating in this channel.

Isn’t the reason why e-commerce platforms can grow and grow is that they occupy the light of a channel?

Isn’t offline supermarkets also a channel that can only pinch the supplier’s throat and charge various fees that are well-known.

No matter what changes have occurred in the entire retail industry, from ancient times to the present, it is actually a business that revolves around traffic.

E-commerce platforms are traffic, large supermarkets are traffic, various trendy stores in business districts are traffic, and even small stores at the entrance of street villages are traffic!

Traffic costs are a huge driving force for the change in the retail industry. E-commerce is developing so fast, the most important thing is extremely cheap online traffic.

After e-commerce competition, online traffic prices cannot always be so cheap. In the future, we must find low-cost traffic. One is the method adopted by Pinxixi in the previous life, and the other is the combination of online and offline.

No one realized the former, and Li Rui was not in a hurry to do it.

In the latter, most e-commerce companies are still proud of the explosive development of online and have not seen a potential huge crisis in the future. Li Rui wants to compete for the offline market before them and use the first-mover advantage to enter the convenience store field.

expansion.

In the future, convenience stores will serve as more as a traffic and data drainage portal, serving Li Rui's larger plan.

If it is started, Li Rui is actually not sure. The confidence he just showed was for the people below to see. Otherwise, even a leader would not be confident, how would the people below do things?

Facing Du Weiguo and Bai Lan, Li Rui finally told the truth.

I have never made a convenience store channel, so we are now starting from scratch. Everyone lacks experience, but they cannot cross the river by feeling the stones. We don’t have so much time to try and make mistakes. Li Ruidao.

Bailan said in surprise: Then what should we do?

Li Rui smiled slightly: Others do market research first. The main job of you two is to poach people recently. Go to poach people from 7-11, go to poach people from Luosen, go to poach people from the whole family, and from major convenience stores.

All talents are going to dig! They have the supply chain in their hands, the manufacturers, the channels and data, and dig them out for us directly!

Bai Lan's eyes lit up. Why didn't she expect it before?

The convenience store industry looks simple, but in fact it is very deep. If you explore it yourself, the cost of trial and error alone will be a terrible number.

It is better to use trial and error costs to poach people directly. Those practitioners with rich experience in large chain convenience stores will immediately give this team extraordinary combat effectiveness.

Du Weiguo said: I'm afraid they won't come. After all, we only have one plan now, and we can't even be considered an empty shell.

Li Rui smiled and said: Lao Du, why are you here to work for me?

Du Weiguo was suddenly asked about such a sensitive topic: of course it was for money, and there was also some idea of ​​realizing his own value.

Everyone has a purpose when working. Find out what they want and satisfy them. Those who want treatment should be given, those who need power should be given power, and those who need development space should be given. Don’t care about the premium, seduce them in first!

Li Rui showed the cruel side of capitalists. After digesting their experience and resources, he then left what should be and stayed according to the cost-effectiveness.

Du Weiguo gasped.

Li Rui said so bluntly, he really didn't expect it.

He was also a little sad about the death of a rabbit and the fox. He didn't know if his value would be drained and he would hide his bow after it was squeezed out.

Li Rui seemed to have seen through his thoughts: Lao Du, are you afraid? Don’t forget that you have 10% of the company’s shares.

Du Weiguo was shocked and said quickly: I didn't mean that. The boss gave me the opportunity to show my ambitions when I was at the most downturn, gave me a generous annual salary, and gave me shares. I was heartbroken! Please rest assured, this one

The matter is all about me. Within three months, I will definitely bring together a team and make every effort to promote channel construction to ensure that next year's task is completed!

Li Rui nodded and said: There is another thing we will start from second- and third-tier cities for the time being.

Du Weiguo was stunned: Boss, didn’t you say you would cover first-tier cities within one year?

Li Rui smiled slightly: It's just an official statement. Although the market in first-tier cities is huge, the competition in the convenience store industry is too fierce. Just like Haizhou, although it has the strongest convenience store culture, I want to open up another piece of things when the heroes are divided.

The new world is not easy.

Du Weiguo nodded: This is the reason, what is the boss’s main direction?

Li Ruidao: Shudu, Changsha, Lin'an, Hankou, Shancheng, Laoshan, Lushun, Bingcheng, Fengtian, Chang'an, start with these ten second-tier cities. Do a good job in market research, analyze customer portraits and preferences, and I will sort it out for you in the future.

A set of methods for e-commerce analyzing customers, please study it carefully.

Du Weiguo said in surprise: Boss, do you even understand the data analysis of e-commerce?

Li Rui said lightly: Understand a little bit.

The big data analysis method, which is still a commercial secret in 2010, has long become a non-story course in 2025. Everyone can tell a few words, and of course Li Rui also knows a little.

Du Weiguo looked shocked and convinced.

Bailan's eyes were flashing with admiration. She had to keep her little head running at full speed in order to barely keep up with Li Rui's imaginative thinking that day.

Li Rui finally concluded: Lao Du, Bai Lan, you shoulder a very important responsibility. If the company's channel is successfully laid out, we can sell everything we want to sell through this channel in the future. I hope one day, our

If you can sell cars and houses in convenience stores, that is a success!

Convenience store selling cars and houses?

Is that a convenience store?

Du Weiguo and Bai Lan were both shocked by Li Rui's description, but they also felt that everything was possible.

They had never thought about it before, because no one had ever done this.

They want to do it, the first person to eat crabs.

No matter whether this matter can be successful or not, it will leave a very strong mark in their career and life experience!

Du Weiguo is only one left with concern: Boss, we may need extremely large funds. Are there any problems with this?

Li Rui said: Don’t worry about money.

With Li Rui's words, Du Weiguo was completely relieved.

Du Weiguo left first, and he needed time to digest the many ideas proposed by Li Rui and put them into practice one by one.

Bai Lan stayed and asked with some concern: Li Rui, I am afraid that I will not be able to take on such a major responsibility.
Chapter completed!