Chapter 0228 mobile games
Mobile games?
Feng Xinqiao smiled indifferently: mobile games are of course very promising and have been included in the development goals of Dasheng Game. In the next one or two years, you will see a number of mobile games produced by Dasheng Games.
Li Rui looked at the hero's confident expression, but felt a little sigh in his heart.
Dasheng Group has indeed entered the mobile game market, but its focus is still on PC games and web games. The development method adopted is also a curved strategy for cooperation with overseas markets, which is completely opposite to Penguin Net Repress’s self-developed model.
In fact, it is understandable why Feng Xinqiao adopted such a strategy. The "Legend" he started at that time was a game developed by Chaodao. This success made him have a blind superstition about overseas game development companies, which puts his hope for mobile game market development to overseas companies.
Unfortunately, Feng Xinqiao could not expect that the wind direction of the game market had changed too quickly.
The next few years will be the turning point for the Dasheng Group to plummet.
The performance relies entirely on the support of the original PC games such as "Legend of Blood 2", "Legend World", and "Lord of Tiger", but the increase rate has decreased to the naked eye.
The mobile game "King Arthur", which is highly hopeful to the Great Sage Game, has been launched on Chaodao and Island Country one after another, hoping to recreate the money-making route of surrounding Huaguo overseas, but missed the most golden period of the rise of domestic mobile games. By the time it entered the domestic market, Penguin Network and many overseas manufacturers had already occupied the strategic high ground and did not give Dasheng games a chance.
From that moment on, Dasheng Games gradually gave up the top three in the game market, falling from the altar step by step, leaving only one legend.
Although there are factors such as the development of the times and strategic mistakes, the main reason is that Feng Xinqiao suffered a major blow in life and health, and was unable or unwilling to control the group's development strategy.
Li Rui didn't know if his appearance could change the future of the Great Sage Game, but he now wanted to win some benefits for himself.
I want to do a cooperative project with Dasheng Games. I wonder if Mr. Feng is interested? Li Ruidao.
Yes. Feng Xinqiao agreed directly.
This time it was Li Rui's turn to be stunned: I haven't said what project it is yet.
Any project is OK, you can choose the cooperation method. Feng Xinqiao Road, as my thanks to you. Xiaoxian is too important to me and too important to Dasheng Group. The news you gave me is worthy of my gratitude.
Domineering!
However, Li Rui still needs to explain the cooperation method: I am quite interested in the mobile game industry and am planning to build a mobile game studio, but there is a lack of a team in terms of distribution and sales, so I hope Dasheng Games can help.
No problem. Feng Xinqiao Road, next week you come to the Dasheng headquarters. I will introduce you to several persons in charge of the game business. If you need anything, you can talk to them directly.
There is another thing, I hope Mr. Feng can help me pry someone. Li Rui said again.
Who is it? Feng Xinqiao said in surprise, it’s not a member of our company, right?
Once under Mr. Feng, now he has gone to Penguin Li Ruidao and Yao Chongguang.
Old demon? Feng Xinqiao smiled, why do you want to pry him?
Yao Chongguang, who served as the executive vice president of Dasheng Games before 2006, was nicknamed Lao Yao by Feng Xinqiao because he often had some amazing ideas in game development.
In 2006, Yao Chongguang resigned from Dasheng Games peacefully and went to Penguin to be responsible for the research and development of three major studios: Linlangtian, Tianmeiyi and Wolong.
He is a very powerful development talent. He has published books such as "Online Game Development", "Online Game Security Revealing", "Game Level Design" and "Scripts and Character Creation". Among them, "Online Game Development" has been selected as a game research and development textbook for many universities and is known as one of the top ten leading figures in the online game industry.
In his previous life, Yao Chongguang shone in the game industry and sat all the way to the position of Vice President of Penguin, President of Tianmei Studio Group of Interactive Entertainment Group, and Head of Social Platform and Content Group Social Platform Business, and on par with Zhang Dalong, who developed V-Telecom, which shows his importance.
He also has the most important title, the producer of the super popular national game "King of Glory"!
How could Li Rui let go of such a talent?
Li Rui said: I have played "Miracle" developed by Yao Chongguang in the Great Sage game era, which is very suitable for my preference, so when I want to make a game, I think of him the first thing I want. Since he was once a powerful general under General Feng, he should have contact now, right? If possible, just arrange for us to meet.
Feng Xinqiao nodded and said: Lao Yao is indeed a talent. We had a different view on the direction of the game development back then, so we broke up peacefully. During the years and holidays, we would call and send text messages to chat for a while. Since you want to see him, I will arrange it for you. However, he is mainly working in Shudu and is very busy every day. If you want to see him, you may have to go to Shudu.
As long as you can see him, let alone go to Shudu, Mars. Li Rui smiled.
Even if this matter is finalized, Feng Xinqiao said again: What type of game do you plan to develop?
Li Rui said: To be honest, I don’t even have a studio shell in my hand and don’t know much about this industry, so I want to invite Yao Chongguang to come and host the game. However, I have some ideas about the content and types of games. Because the studio has just been established, my experience and technology will definitely not be particularly rich, so I plan to start with a lightweight casual game.
Oh, this is also the same direction. Feng Xinqiao nodded, but couldn't help but reveal a hint of disappointment.
Mobile games have just emerged on Apple and Android phones. Influenced by popular casual games such as Angry Birds and Fruit Ninja, various casual games are emerging one after another, with a variety of different quality.
Although the market seems to be very popular, big manufacturers are not interested in it. In their opinion, casual games lack a profitable model and can only gain fame and cannot have too much impact on performance.
So Feng Xinqiao heard that Li Rui was going to develop casual games, and thought it was also a work that followed the trend, so he lacked interest and did not plan to ask again.
But he didn't know that the game that Li Rui was going to develop was popular all over the world in his previous life and became the most popular casual game among players around the world. In 2014, it created a terrible record of 97 million daily active users!
Moreover, the money-making ability of this game is definitely not inferior to any large-scale game. Until 2018, it still earns 1.5 billion magnesium annually!
Chapter completed!