Chapter 2109 Marketing Advantage
Lei Jun, Robin, and Ponnie responded the fastest because they had a strategic perspective and could see the ambitions hidden behind the official account at a glance.
The second-level entrepreneurs responded a little slower, but they quickly realized the importance of the official account.
Especially when Xingrui's mobile phone announced the number of attention within two hours, it aroused the envy of the companies.
I only gave a mobile phone in ten minutes. Even if it costs 3,000 yuan per phone, it will only cost 18,000 yuan per hour, and only more than 40,000 yuan a day.
With such a small fee, it is too cost-effective to attract hundreds of thousands or millions of users' attention?
How much does it cost to buy zombie fans in VB?
Moreover, the advantages of official accounts are far greater than other forms of marketing.
Many advertising companies, public relations companies, and marketing companies have begun to think about the operation of public accounts. At this time, Xingrui Media took the lead in publishing an announcement, announcing that it will become the first cooperative operator of Credit Suisse, specifically providing one-stop official account marketing services for enterprises.
As a company under Xingrui, Xingrui Media provides services that are naturally more professional than other companies. Moreover, they have prepared for the launch of the official account for a long time. For other competitors, it will be a complete dimensionality reduction blow!
Some large companies immediately contacted Xingrui Media to get more information about official account marketing.
Xingrui Media has been prepared long ago. The marketing department led by Li Jun and Zhu Jianfeng mobilized more than 40 professional consultants to receive consultations from all companies.
Regarding various issues of the company, Xingrui Media has given the most comprehensive and detailed explanation on the market at present, listing a series of huge advantages, and even revealing the subsequent development trends of some public accounts.
The functions of the official account are very powerful. It has basic functions such as mass text, pictures, voice, video, graphic and text messages, as well as management functions for users, information and interfaces.
This powerful function is not available in Credit Suisse Group, Moments, Shake and QR Code.
Official accounts can help enterprises build a point-to-face full-coverage marketing network.
The reason why the official account has the word "public" is completely different from Credit Suisse's personal users. The so-called "public" is a public platform for all users, that is, users can communicate with the platform after following the platform, and the platform is managed by the backend administrator.
Users' use of WeChat groups for Moments is a personal behavior, a point-to-point communication between users. Even Credit Suisse's official official cannot control the information, so it cannot conduct precise marketing.
Using public accounts for marketing, point-to-point behavior is elevated to collective behavior and public behavior, that is, point-to-face behavior.
Through face-to-face communication, enterprises can achieve precise marketing and target consumers' real needs. All message push, product promotion and sales are based on customer needs.
Precision marketing is also the biggest advantage of the official account.
Traditional marketing methods are extensive management, and traditional marketing methods such as newspapers, magazines and radio are often cast in a net-like manner, and are only responsible for publishing information. As for how many people can see it and how many people accept it, the effect cannot be counted.
Even when entering the Internet era, search engines, marketing platforms such as Jiujiu, and VB have great limitations. The transmission is more unilateral. Enterprises are proactive to users, while users passively accept information pushed by enterprises and cannot achieve better information transmission and consumption according to their own needs.
Most marketing methods are irregular and irregular in their ability to acquire users, and they cannot guarantee quantity or quality.
For enterprises, when they cannot control user behavior, it means that all marketing methods are useless.
The official account can achieve a 100% arrival rate, realize automatic information push, and meet the needs of users to search and search according to their own needs.
The official account backend also has data statistics functions to analyze user growth and attribute analysis. If you choose Xingrui Media's service, you can also obtain the value-added functions provided by the ADMONSTER advertising effect analysis system and the user portrait system, helping companies analyze the increase, decrease, attributes, acceptance of information, feedback and other information through intuitive icons, analyze user groups, and help companies develop a larger market based on crowd portraits.
Xingrui Media’s one-stop service provides the design, management and operation services of the official account, as well as the precise data analysis value-added services provided by ADMONSTER, which is so considerate that it can’t be more considerate.
After hearing the introduction, many companies immediately placed an order to order the service. According to feedback on the day, Xingrui Media made 45 orders in a day, with an estimated revenue of more than 40 million yuan.
Among these customers, there are many famous companies in the 3C industry, energy industry, finance industry, fast sales industry and catering industry. They can grasp market trends keenly and take the lead in marketing through official accounts.
The good news came one by one, and Li Rui breathed a light sigh.
The official account has a good start, but there is still a long way to go next.
In the next February, Li Rui's main focus will be on the official account.
In terms of Magnesium, both the Oscars and the NBA All-Stars have invited him, but Li Rui is not very interested.
Although the Rockets have replenished a lot of fresh blood in one breath this year, due to running-in issues, their condition began to fluctuate after achieving a good record at the beginning of the season. Although Lillard's performance is still very good, other rookies obviously have not reached the level of plug-and-play, and the team's performance has always been pulled back and forth on the edge of the playoffs.
In this All-Star Game, the Rockets' Lillard and Barnes were selected for the Rookie Challenge, but all players, including Lin Shuhao, did not qualify for the All-Star Game.
Since no players were selected, and the All-Star time conflicted with the time of the Credit Suisse official account launch, Li Rui simply declined the invitation.
As for the Oscars held on February 24, Li Rui really wants to go.
Although there are no films invested by Li Rui in this year's Oscar, his recognized girlfriend Jennifer Lawrence was nominated for Best Actress for "The Happiness Line Behind the Clouds".
This film was asked to be public relations for Harvey, and Harvey is really awesome. Although he is still half a month away from the Oscars' promulgation results, he has already asked Jennifer to prepare his award speech in advance.
Considering the relationship with Jennifer, Li Rui should attend the Oscars, but if he really shows up, how can he explain it to other confidants?
After thinking about it, Li Rui could only call Jennifer to apologize on the excuse of being busy with official business, and gave her some expensive gifts, which finally made up for her injured heart.
Just as he coaxed Jennifer, a bad news came from the Rockets.
Hao Ming told Li Rui that the Rockets issued several offers to the Warriors, hoping to get Curry through the trade, but they were all rejected by the Warriors.
The Warriors made it clear that they will build the team with two young shooters, Curry and Thompson, and no matter what kind of chips the Rockets give, they will not consider the trade.
"What should we do now?" Hao Ming asked.
Chapter completed!