The customer group that tourism real estate targets must be rich people, and people with spare money. This is the consensus of all real estate developers and major marketing companies.

It's also common sense.

After all, only those who are rich and have free time can use their extra money to buy tourism real estate that can only live in for a few months a year.

Young people have to work hard and pay more money to pay for car loans and mortgages. Almost all tourism real estate will not regard them as target customers.

Wu Hu said that the post-80s generation is Anaya’s target customer, and this positioning alone has subverted the common sense of many real estate peers.

Although Li Rui knew that Wu Hu's idea was successful, he was still curious about why Wu Hu was sure that the post-80s generation could support the market for the Anaya project.

Wu Hu said: "The post-80s generation is now thirty years old. Although they are still in the stage of wealth accumulation and their net wealth value is not as high as those of the post-60s and 70s, the mentality of the two generations is completely different. The post-80s generation is even more

Optimistic and full of hope for the future. They pursue making money and are willing to enjoy life. Their pursuit of spiritual life sometimes even exceeds their desire for material life. This is very consistent with Anaya's temperament!"

Li Rui nodded slightly.

He is also a post-80s generation and agrees with Wu Hu's views very much.

The post-80s generation was born in an era of earth-shaking changes in material life. People gradually got rid of the fear of material scarcity, especially in some economically developed areas, where people have higher pursuits in addition to survival and pursue personal value.

Realize, pursue the quality of life and pursue spiritual abundance.

If you tell some of Anaya's design concepts to people from the 1960s and 1970s, they would think what this is.

But if you talk to the post-80s, you will have a lot of resonance and recognition.

"Aren't we just talking about the literary trend of the 1980s? In fact, there are still many people who love music, drama and literature. They will recite poetry silently alone, and even shed tears when reading those passionate chapters. But they suffer from the pain.

I don’t have companions around me. I hope to make Anaya a place to send signals and attract people with the same hobbies and pursuits to gather together!”

"Here you can write, sing, dance, read poetry, rehearse drama, discuss literature like in the 1980s. No one will laugh at the passion that is filled with tears, only cheer and shout together, and raise a glass to drink!"

"Anaya also makes some social links to make up for the emotional lack of the post-80s in the city. You know what I miss the most, are the experiences I had in the alley when I was a child. Although the house is not too big, the neighbors sometimes have

You can quarrel, but that kind of relationship is so beautiful.”

"At that time, every household didn't need to lock the door. If anyone cooked delicious food, he would like to share with the neighbors. Children would hang out every day, often eat at the home and sleep at the west. That kind of beautiful and warmth, I

Miss it so much.”

Li Rui nodded frequently, and what Wu Hu said was actually his childhood.

He and Shao Xuan, Wu Haibo, He Jiafan, and Li Jiawei are neighbors. Every day, the five children are mixed together and play carefreely. Sometimes they go to Li Rui's house to eat their mother's steamed pork, and sometimes they run to the pond behind Wu Haibo's house to play in the water.

Sometimes He Jiafan's mother cooked lotus root soup, and everyone drank a round belly. Sometimes five children lie on the haystack together to count the stars. When they saw the adults at home ran out and shouted their names, they saw dogs barking on the street

They went home and then compared each other the next day to see who was getting less slapped on the butt.

This kind of life is something that many people born in the 2000s and even many people born in the 1990s dare not imagine.

Although Li Rui is obsessed with the prosperity of the metropolis, he has to admit that in the jungle of steel and concrete, what is imprisoned is not only people's dreams, but also the emotional connection between people.

How many neighbors do you know in the community?

Even if you have a familiar face, you can just say hello and leave. Do you know what he is called, what he does, how old he is, and how many children he is?

In the past, Xiaguo was a society of acquaintances. In the society of acquaintances, they could find a sense of security and belonging. The intimate relationship between people is the basis of happiness and harmony. Now, such a social foundation has gradually disappeared, and everyone is very distressed.

, Life becomes only "life" and no "life".

Why do many Yanzhou people fled from the city like they were running away on weekends, find a farmhouse nearby and have a farm meal?

Because they want to find the kind of, real, feeling about life that is not in the city.

Wu Hu said: "I hope Anaya can become a post-80s generation in Yanzhou, or some idealists, who return to their families, nature, the local area, and the spiritual home and second hometown of life."

After he finished speaking, Li Rui also smiled: "Mr. Wu said so well, I feel resentful."

Wu Hu opened his eyes wide and said, "Do you think my idea can work?"

Li Rui nodded and said, "It's very feasible."

Wu Hu said: "Fortunately, someone finally supports me. I went to tell others, and they thought I was crazy..."

Li Rui laughed and said, "Ordinary people cannot understand the idea of ​​geniuses, they can only say that geniuses are crazy. Instead, I feel that in a solidified business environment, sometimes you have to take a different approach to success."

Wu Hu said: "You are right! Actually, I will do this because I was inspired by your classic cases."

Li Rui thought for a while and said, "How much does this project cost in total?"

Wu Hu said: "I have talked with Wancheng. It will take 400 million to take over this project. At least 500 million will be needed to restart the project, as well as do some internal transformation and marketing promotion."

"There are a total of 900 million yuan? How much money are you still short of?" Li Rui asked.

Wu Hu said: "There is still a shortage of... 800 million."

Li Rui looked at him helplessly, thinking to himself that you three generations have not brought gifts to visit each other during the holidays and still make money back. Why are you good at making money from nothing?

In fact, 800 million is a piece of cake for Li Rui.

Moreover, with Anaya's future hot sales situation, the 800 million yuan will bring him more than five times the returns in just a few years, which is not too high.

But he still feels that he is not the most suitable investor for this project.

Just as I was thinking, a commotion rang out in the dance hall behind me.

Wu Hu looked up and said in surprise: "She is here too!"

"Who?" Li Rui turned around and saw Tao Yuanyuan pulling a pure and beautiful girl into the dance hall. The three generations around him came forward to say hello, all of whom were very respectful and enthusiastic.
Chapter completed!