"you say."

After acquiring Zhan Xun, Li Rui only sorted out the company's financial and operating conditions and asked Wu Jinping and Chen Yitong to manage the company. Then he focused his main energy on the acquisition of Ruidike, and did not make drastic changes to Zhan Xun.

On the one hand, Li Rui is not very familiar with Zhan Xun's internal situation. On the other hand, if the newly acquired company makes a big move, it will inevitably cause changes in people's hearts and is not conducive to the continuity of R&D.

However, Zhan Xun's transformation is already on the agenda, especially after the acquisition of Ruidike is settled, the two companies will definitely merge to achieve the effect of one plus one greater than two, which will test Li Rui's integration ability even more.

Now Xi Xiaoyu is willing to put forward some management and business ideas, which is exactly the information that Li Rui urgently needs, and he immediately became interested.

"Zhan Xun's situation is very bad." Xi Xiaoyu's first words made Li Rui feel cold.

Zhan Xun's situation is not good, and Li Rui actually understands it. Although Zhan Xun has always been among the top ones in the Huaguo chip industry in the past few years and has a high shipment volume, the overall layout is focused on the mid- and low-end ones. Moreover, many products are still chips from the 2g era, and their technical level in 3g is not high, and will sooner or later be eliminated by the times.

Zhan Xun's subsequent development in his previous life also proves this. Although he is still alive under the tossing of Zhao Guowei, he no longer has his former ambitions. Under the suppression of first-class chip companies such as Qualcomm and MediaTek, he is just alive.

Li Rui's acquisition of Zhan Xun is definitely not just for it to survive, but he is eager to integrate various chip projects under his command through it to create a competitive whole to compete with the world's most advanced chip companies.

This battle must be fought. Although the time, place and people are not on Li Rui's side, despite the huge gap in technology and facing many blockades and difficulties, if you don't fight this battle, you won't lose the joy of being happy. Li Rui is unwilling to give up after all.

He doesn't want to be as good as he wants, he just fears that he will be ashamed.

Come on, fight, with the most humble dream.

If you lose so much, you will lose so much, and you will be willing to lose. Otherwise, the dream of a strong country, that dream of revival, and that dream of independent will always linger in his heart and cannot be dispelled. ωωw..net

All he did was to do was to do his best to this battle with only one percent winning rate. Even if he could only increase his chances of winning by a few points, and even if he could only gain a little time, Li Rui was willing to do so.

Xi Xiaoyu continued: "Before I went public, Zhan Xun was a very vital company. When I first joined the company, Mr. Wu and Mr. Chen were still there. At that time, everyone's income was not very high and their skills were not very strong. But everyone has a kind of spirit and hopes to develop high-end technologies through their own efforts to catch up with the Chinese people in Magnesium!"

"Later, the company's upper-level company changed and I was looking for listing. I gradually realized that the people around me were not right. What we talked about is not about technology, the difficulties we encountered, or how to solve the difficulties, but about stocks, options, and how much money we can make when listing."

"Especially after Mr. Cong took office, the company devoted all its energy to listing, the investment in R&D was tightened, and the cost control was very strict, requiring results to be produced as soon as possible, resulting in front-line scientific researchers not being able to concentrate on their work, and hasteness would not be achieved."

"Fortunately, the company finally went public. I thought the situation would improve, but it was not the case. After listing, the company faced great financial pressure and pursued efficiency more. It cut off some R&D lines that were obviously very potential but could not see the effect in a short period of time, and made some products that were already at the end of their lives but could be put into production very quickly. I have reported this to Mr. Cong, but Mr. Cong said that this is the meaning of the board of directors and is responsible for shareholders."

Xi Xiaoyu said this and smiled bitterly, and a hint of helplessness appeared on his young face: "I know the urgency of shareholders to make money, but short-sighted fast money can only benefit for a while. If we don't develop competitive products, one day in the future, Zhan Xun will not even be qualified to make such fast money!"

Li Rui sighed in his heart.

Xi Xiaoyu talked about not only Zhan Xun's situation, but also the current situation of many technology companies. When starting a business with idealism and passion, he always burst out with great creativity. However, with the entry of capital, facing pressure from all aspects, creativity has to give way to interests. What is considered when doing product research and development is not technology, not whether it can change the world, but thinking about how to compress costs, make more money, how to satisfy shareholders, and how to make stock prices rise.

"Can you be more specific?" Li Rui said.

Xi Xiaoyu said: "I think there are four problems with Zhanxun at present. The first point is the aging of products. Now all companies are making 4g. Although Zhanxun also has 4g chips, the largest shipment volume is still 2g products."

"The second point is that we have been hesitating between Intel architecture and arm architecture in recent years, and repeatedly jumping, wasting a lot of financial resources and energy. If the company does not have a clear choice, front-line R&D personnel will be even more confused. Whether it is Intel or arm, we hope that the company can make a decision as soon as possible."

"Third, we are too obsessed with the mid- and low-end markets, and even go to fight price wars with companies smaller than us, using their cost advantages to squeeze their living space, but they are unable to impact the high-end field. I can understand this behavior, but I still want to say that this is a typical bully of the weak and afraid of being in the hard-working house. Qualcomm and MediaTek have begun to focus on developing a 10nm design plan, and we can no longer live in the 2g market."

"Fourth, in the past year, Zhan Xun's internal management has been too chaotic..."

Li Rui had a feeling that Xi Xiaoyu was not here to report on his work, but to send a letter of honor.

He revealed the various chaos within Zhan Xun's company, and Li Rui was also terrified when he heard some things. If what Xi Xiaoyu said was true, then Zhan Xun, who seemed to be golden and beautiful, was actually already in trouble.

Li Rui is very grateful to Xi Xiaoyu for his courage and sincerity. Without obtaining this information, he would not be able to make a truly targeted transformation.

At present, Zhan Xun has many problems, but it is not hopeless.

This is only 2012, and there is still a chance.

Li Rui thought for a while and said, "Mr. Xi, your opinions are very good. I can give you some answers now."

"In the future, the company will focus on the research and development of mobile chips and strive to master core technologies. In the past, Zhanxun did a good job in the integration of baseband, application processor chips and power management chips. In the future, I hope Zhanxun can independently complete the design, research and development and manufacturing of high-integration mobile chips, and at the same time build a production system in vertical fields."

"Of course, this goal is very grand and very far away. This requires our company to unite and overcome all kinds of difficulties together. Mr. Xi, I have already understood your sincere heart to the company. I hope we can continue to cooperate in the future and make Zhan Xun better together." Li Rui said, stretching out his hand at Xi Xiaoyu.

Li Rui took this letter of fame.
Chapter completed!