After the preview, Burns brought Li Rui back to Lionsgate Pictures. The co-chairman of the board and executive president Jon Felemei was already waiting in the office, and gave him a passionate hug as soon as he met.

Seeing Fei Lemei's face full of glamor, Li Rui smiled and said, "Jon, you look very good, not like Burns, who is so nervous. If the box office of "The Hunger Games" is not ideal, I suspect he will suffer from depression.

disease."

Burns smiled bitterly and said, "It's not as serious as you said. In fact, you should be the one who should be nervous the most. Don't forget that you are the biggest personal investor in The Hunger Games."

Fei Lemei said: "I think this is a movie that will definitely sell well, why are you nervous? Moreover, Lions Gate's financial goals this year have been completed ahead of schedule. Even if "The Hunger Games" cannot meet expectations, we can still give shareholders a

Satisfied answer."

Li Rui was happy: "So, can I get a very good dividend this year?"

Fei Lemei asked back: "Have you not paid attention to the stock price of Lions Gate recently?"

Li Rui shook his head.

He is more concerned about Apple, Amazon, and Facebook, the stocks of Internet high-tech giants. Since the acquisition, Lion Gate's stock has never been paid attention to, and he does not know the specific situation.

Fei Lemei said speechlessly: "Liongate's stock has risen to 20 magnesium... Oh my god, you don't even know?"

"Is it 20 magnesium? It's a good price." Li Rui was quite surprised.

If he remembers correctly, the 40 million Lions Gate shares he acquired from Icahn was sold at a price of 6.5 magnesium. Now the stock has risen to 20 magnesium, which means that the investment has tripled!

But if you think about it carefully, it will be a drop in his income of about 500 million magnesium.

Compared with the stock price increase, Li Rui attaches more importance to Lionsgate's consolidation of his status in Magnesium and its help to his big entertainment strategy.

Burns said: "Icahn must be slapping himself in the face when he sees this stock price. I feel very happy when I think of his regretful look."

In the past few years, Lionsgate Pictures has been tortured by Icahn and has been almost maliciously acquired by the other party several times. It is precisely after Li Rui took action to get rid of Icahn that Lionsgate can lightly get on the battlefield and make efforts again.

The increase in Lions Gate's profit this year is also due to Li Rui's investment in "The Hunger Games" and the purchase of Lions Gate's copyright library. It can be said that the management of Lions Gate is very grateful to Li Rui. Without Li Rui, there would be no current situation.

The Lion Gate.

In fact, under the pressure of the six major Hollywood film companies, Lion Gate has a unique way of operating from an unknown small independent producer to the world's largest independent producer. This is why Li Rui is willing to invest in Lion Gate.

One reason.

For example, Lions Gate is particularly good at market segmentation positioning. The previous "Saw" series captured the market for suspense horror films. This time, "The Hunger Games" will choose to be released at the level of pg-13, and it was also after careful analysis.

The decision made.

It is this kind of segmentation that allows Lionsgate to grasp the preferences of target users and produce movie content through user needs, so as to obtain positive feedback at the box office.

In addition, Lions Gate is also very good at making big profits with small profits and making profits through low-cost portfolio investments.

Their homemade video investments are generally between 2 million and 10 million magnesium, and there are very few investments above 20 million magnesium. For example, their most popular film series "Saw", although the box office has been rising all the way

With a lot of money, the investment amount has always been controlled below tens of millions of magnesium.

Films like "The Hunger Games" that invested more than 70 million US dollars is already a super big production for Lions Gate.

On the one hand, this approach can reduce the risk caused by huge investment, and will not make the mistake of "Cleopatra" that almost broke Fox and "Wind Speaker" that led to MGM's bankruptcy, and on the other hand, it also increases the opportunity to test the market.

As long as one of the ten low-cost productions makes money every year, the overall cost can be recovered.

Lions Gate also attaches great importance to the derivative revenue of films. Since its inception, it has always insisted on increasing the thickness of the film library and used copyright to expand the derivative revenue space.

As of last year, Lionsgate's annual DVD sales reached 100 million, accounting for more than 20% of the horror film market, accounting for 14% of the children's film market share, 30% of the sports and fitness DVD market, and 7% of the total market share of the entire magnesium DVD market.

%. This is definitely a achievement that can be boastful for a film company that is not among the top six.

With the gradual slump in the DVD market and the rise of the online streaming media market, Lions Gate is also exploring new sources of wealth, such as the cooperation with Blockbuster, a subsidiary of Li Rui, is one of them. Before that, Lions Gate also had Sony.

A joint venture has established a platform dedicated to playing horror films, cooperated with Paramount MGM to establish a paid TV channel epix, and reached a digital product licensing agreement with Apple, Amazon, Microsoft, Walmart, Best Buy, etc....

Since several of the earliest founders of Lionsgate were born in the mining investment industry, they were very good at using various financing methods and financial leverage, and applied these means in the financial field to film investment, absorb external funds, and conduct private financing, from

Banks have obtained follow-up loans and convertible bond issuance, and have adopted the method of stock exchange acquisition to acquire many small companies, continuously strengthening their company's strength.

From this perspective, Lion Gate can be Li Rui's investment teacher.

It is precisely through various financial means that Lions Gate has developed rapidly until today.

Now, the Lions Gate has set another very coveted target.

"Li, we are recently negotiating with summitentertainment, hoping to acquire them." Fei Lemei said.

"Pinfeng Entertainment? Is it the producer of "Twilight"?" Li Rui asked.

Fei Lemei said: "That's right, it's them."

Kristen Stewart's beauty immediately appeared in Li Rui's mind. Although Stewart had to be left behind by Jennifer in terms of acting skills, Stewart was indeed unforgettable in terms of appearance.

The only pity is that this girl seemed to be stimulated after dating one of the male protagonists in the play. She no longer likes men and turns into sex with women...

Waste of natural resources!

With series of movies such as "Twilight" and "Bomb Disposal Force", Tingfeng Entertainment has a place among many independent production companies in Hollywood. If Lions Gate really takes it into account, it will also be included at the same time.

The two IPs, "The Hunger Games" and "Twilight", have a huge influence among teenagers. You can really compete with the six major film companies!

"If you think it's feasible, of course I have no objection." Li Ruiluo said after thinking.

Fei Lemei said: "We met a competitor, a competitor from Huaguo."
Chapter completed!