Monday, June 11.

It was already noon after Li Rui woke up. As usual, he made a cup of coffee and browsed VB. He was thinking about how to use a different way to guess today, but he received a call from an old friend.

Liu Jian from Netlong.

"Mr. Liu, why do you have time to call me?" Li Rui answered the phone and said with a smile.

Of course, Li Rui should be very polite about the project leader who only needs to pay Li Rui and does not need to spend extra time and energy to manage, and can help him make a lot of money in the future.

Liu Jian said: "Can't you call you if you're fine? Mr. Li, your business is getting bigger and bigger recently!"

Li Rui said: "Where is, compared to your 91 development speed, my small business is really a big deal."

As Li Rui said, the recent development of 91 mobile phone assistant can be described as rapid.

When Li Rui invested in 91 Assistant last year, the domestic smartphone market was on the eve of its explosion. Although many people had already heard the tide, they were still not sure about the guess in their hearts.

Since 2012, with the release of various types of smartphones, this market is developing rapidly, which has also brought opportunities to software like 91.

The earliest 91 was just a software that helped users manage and install applications. In a sense, it was an anomaly caused by Apple's lack of attention to the Huaguo market.

Apple has the usual arrogance of a large company, and always wants to copy the successful one in other countries to Huaguo, while ignoring that Huaguo's market has its own rules.

It is precisely because of Apple's arrogance that has given the soil for software like 91 to survive and has allowed them to develop rapidly with this wave. By the time Apple realizes its own problems, these software have already built a country, not only not needed.

Judging from Apple's face, there are many companies that need to live in their faces!

And all these changes are actually the emergence of mobile games.

In the early days of the emergence of the third-party application market for smartphones, the market was mainly various tool applications. The economic value of these applications was limited, and it was difficult to generate income directly or indirectly through them. Therefore, whether it is a third-party market or a developer, it is not only a third-party market or a developer

, they all lived a very difficult life.

Since 2011, the emergence of various mobile games has changed the market. "Hurry Eyes" has become popular all over the world, "Fruit Ninja" and "Cutting the Rope" appear in almost every smartphone, especially the Funny

Rui Games has successively launched two hits: "Legend of Sugar" and "Defend Tomato", which made many developers of Huaguo realize that it is also a promising thing to do mobile games in Huaguo!

So, in the second half of 2011, thousands of mobile game companies suddenly appeared in China. The games they developed were difficult to pass the review of Apple and Google stores, so they focused on third-party application markets such as 91 and Pea Market.ъìqυgΕtv

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Unlike tool software that cannot make money, mobile games will continue to generate revenue. Since this is the case, the third-party application market, as a channel merchant, must get a share of the pie.

In the last few months of 2011, the first batch of mobile games logged on 91. Liu Jian from Netlong and Hu Xiaomin from 91 sat down to study how to charge. At that time, their idea was advertising, and they did charge two months of advertising fees.

Then Liu Jian heard that the Pea Market adopts the method of promotion and channel sharing to charge. If all mobile games logged in to the Pea Market want to obtain better promotion resources, they must pay the corresponding fees, and the users obtained through the Pea Market are generated.

After consumption, the pea market can still obtain a certain proportion of consumption share.

This charging model not only makes a lot of money, but also makes continuous profits as the mobile game performance continues to increase, eliminating a hammer of transactions.

When he heard this charging model, Liu Jian couldn't help but say, "It's so fucking bad!" Then he imitated without hesitation.

Other application markets also follow the examples, and soon this sharing model became the standard for all third-party application markets.

Although the mobile game companies are unhappy, they have no choice.

Who is missing the entry-level applications of the mobile Internet at this time? If you want to obtain traffic, these third-party application markets are the best choice.

With the spring breeze of mobile games, 91 has achieved an explosive increase. The number of users at the end of 2011 has exceeded 60 million, and 20 million new users were added in the first quarter of 2012.

In terms of revenue, just in the second half of 2011, Netlong achieved revenue of 60 million yuan, and its revenue in the first quarter of this year was equal to the whole year last year, with every penny of the next revenue.

All are setting new records!

Compared with the increase in user count and revenue, what makes 91 feel most inflated is that they can even influence the market existence and direction of certain games and applications.

You have money and power!

Who is not confused?

Because of this, Liu Jian, who was relatively humble when he accepted Li Rui's investment last year, is not very humble now. You can feel the spirit of high spirits when you open your mouth.

"Mr. Li, I happened to be on a business trip to Haizhou. Do you have time to come out for a cup of coffee? I want to talk to you about some things." Liu Jian said.

Li Rui narrowed his eyes.

At this time, Liu Jian took the initiative to look for him, and always felt that it was not a good thing.

An hour later, when the two met in the cafe, Li Rui's guess was verified.

After a few greetings, Liu Jian said directly: "If Netlong wants to repurchase shares now, I wonder what Mr. Li has to think?"

Li Rui smiled: "I am very optimistic about the future of 91. At that time, I only invested in the idea of ​​long-term investment. It has been less than a year since Mr. Liu said this?"

Liu Jian said: "Because the situation has changed, 91 has become the largest application market in China. There is a lot of hope of going public. Before that, you need to clear your equity. As the founder of Xingrui Capital, you indirectly hold the largest 91.

Competitor Pea Market also holds 35% of 91 shares, which will greatly affect the securities regulatory authorities' review of 91 listing, so I hope to negotiate with you to see how to solve this problem."

Li Rui tsk.

Li Rui and Liu Jian don’t deal with each other much, but each time is very interesting.

The first time Li Rui took the initiative to come to Liu Jian to invest, and exchanged 100 million magnesium for 30% of the shares. At that time, 91 was in a strong momentum and refused without hesitation.

The second time, 91 encountered the encirclement of various application markets. Liu Jian took the initiative to ask Li Rui for financing. Li Rui took the opportunity to lower the price and exchanged 35% of the shares at a price of 100 million magnesium.

This is the third time. 91 has walked into the fast lane. Liu Jian, who has recovered from his senses, immediately wanted to buy back Li Rui's shares and kick Li Rui out before he succeeded.
Chapter completed!