Of course, Li Rui could not let Qin Yi go to Yanzhou empty-handed. This time he came to ask Qin Yi for his opinion, but also wanted to teach her a few tricks.

The two changed to a nearby cafe and continued to chat.

"After you go to Yanzhou, you must cooperate well with Liao Yongyan and Ding Jie from Xingrui Yanzhou Office. Liao Yongyan is a friend of my university dormitory and is a very good person. He will be mainly responsible for logistics and finance."

"Ding Jie is Liao Yongyan's girlfriend. She used to work in the media and had a wide range of social relations. She is mainly responsible for public relations."

"You are responsible for the operation and ground promotion. You can pick ten people from Haizhou to take them, and the rest must be recruited locally in Yanzhou."

Qin Yi wrote down every word Li Rui said in a small notebook.

Li Rui said it slowly, so he left her enough time to take notes.

After she finished recording, Li Rui said: "You don't have to worry about the hardware. I rented a floor office building as a Yanzhou office before. After you go there, you will use it as the company's office space. In the future, you will find another place.

.Last year I acquired a local taxi company in Yanzhou. It has all kinds of qualifications and dozens of taxis, so I will treat it as your first batch of seed users. Taxi software is under development, waiting for you there.

I’ve settled down almost, and it’s time to finish debugging.”

"You don't have to worry about funds at all. I will give you as much as you need. Just remember one thing, that this war can only win but not lose."

Qin Yi said nervously: "Boss, if you say this, I'm under a lot of pressure!"

"What you spend is not your own money. What pressure do you have? I should be the one who is under pressure. Maybe one morning I will receive a call from you saying that you have lost all my money!"

"Puff..." Qin Yi couldn't help but laugh.

Li Rui rolled his eyes: "Why are you laughing at me! If you lose my money, you won't even think about getting a salary!"

After joking, Li Rui said, "What I just told you are all external things. What I want to give you next is what you really want to bring to Yanzhou."

Qin Yi put his notebook down and nodded, "Tell me."

Li Rui said: "You will answer me a question first. Who is the first person we need to deal with in this taxi-hailing software we made?"

Qin Yi asked for a moment and replied tentatively: "Taxi driver?"

Li Rui smiled with a gratitude and said, "The answer is correct! Taxi software is ultimately a service industry. First of all, there must be taxi drivers who provide services. This group is something we must strive for. This war will be divided into three types: upper, middle, and lower.

In a battle, the first battle is about who has more taxi drivers!”

"After you arrive in Yanzhou, you must first establish a good relationship with the taxi company. However, although they have taxi resources, they cannot directly control the driver, so you have to let each driver understand that cooperation with us will

Let them increase their income.”

"Many taxi drivers have low educational level. I hope you can use simple and easy-to-understand language to organize a set of rhetoric and use the shortest time to let the driver understand how to download and install software, how to use software, how to pick up customers, and how to settle the money in the shortest time.

, What kind of benefits and rewards will we provide, and how much more money can drivers make every month with our software!”

Qin Yi nodded while recording. She felt that there was no direction just now, but now she found that Li Rui had actually paved the way for her. As long as she moved according to the direction guided by Li Rui, there would be no mistakes.

Li Rui continued: "Carrange your words well, you can cooperate with taxi companies and hold a lecture with them. The day you choose the day when the taxi driver pays the money every month, and you can start by collecting more than a dozen people.

I said that if anyone is interested, they can install software on the spot for consultation. At first, they can hold more order-grabbing rewards activities based on the driver's personal interests to attract more people to join."

"There are several benefits to doing this. On the one hand, taxi drivers can gain the trust of drivers. Second, when there are not many users at first, they rely on rewards to maintain drivers' enthusiasm for participation. In addition, pay attention to the publicity effect.

You can spend money at the beginning to ensure that the driver increases his income by one or two thousand per month, which is attractive!”

Although Li Rui had said before that he didn't need to worry about funds, Qin Yi was surprised: "A driver has one or two thousand a month. If we just spend money, how much money do we need to invest?"

Li Rui said: "I can't bear to leave my children and can't trap the wolf. The funds I have prepared for this project will not be capped."

Qin Yi looked incredible, and although he was full of doubts, he forced him back.

She truly felt that her ideological realm was still different from that of Li Rui. When standing in different positions, the world she saw was completely different.

Li Rui continued: "Of course you can't cooperate with all taxi companies, and the lectures can't cover all drivers, so you also need to go to places where taxi drivers gather, such as transportation stations and taxi drivers often eat.

Local train stations and airport taxi waiting areas are the key, especially the key areas such as Yanzhou West Station, East Station and Capital Airport, which must be taken first."

"Any time period, make sure that our people stay on the necessary road to these places. When parking or traffic is slow, they will send leaflets to drivers and introduce products. As long as they show interest, they can

Let the driver stop the car and seize the time to teach them step by step to install the software!”

"This method looks stupid and very hard. But I still have the argument just now. The educational level of taxi drivers is generally not high. Instead of advertising on TV and radio and saying it a thousand times and ten thousand times, it is better to be a good person.

Telling him side-to-point is even better than word-of-mouth dissemination. A driver makes money by installing our software. When he spreads this news among the driver group, the effect is much better than we do ourselves!"

"We need to set up some convenient office locations, and specially welcome drivers who come to consult and feedback or receive awards. We can set up a rest place for them and provide candy, tea, drinks, and snacks. Whether they are here to install software, complain, or

I hope that if we solve the problem, we must give them the best service and give them a sense of belonging to the software! Only with a sense of belonging will they willingly promote for us and become our non-staff promoters!”

Although Li Rui had never done ground promotion directly in his previous life, he had done public relations for a long time. The so-called public relations are actually a slightly more advanced ground promotion. The nature of the work of the two is similar.

During the time of public relations, Li Rui learned a lot of ground promotion cases from companies such as Hungry, Ali, DD, Kuaidi, Pinxixi, etc. Now he has moved out these cases and taught them to Qin

meaning.
Chapter completed!