In another ten years, Epic will be affectionately called "ebao" by players, and some funny memes about Epic are circulating on the Internet.

For example, "Don't contact me anymore, I'm afraid that eBao will misunderstand."

The reason is quite simple, because in order to compete with Steam for the game market, Epic frequently sends free games on its own gaming platform, including some top 3a masterpieces.

Players are short-lived and soft-mouthed, so of course they will speak sweet words and shout at each e-bao.

But all of these players are scumbags, calling out to the little baby. Whenever the game is discounted and the activity is held, the body is still very honest and runs to the steam. Epic only receives free games, in the pocket.

The money is still spent on steam!

Such a tragic epic is actually not a tragedy. Although it is worth nine digits to send games every year, compared with his income, it is just a drop in the bucket.

The company was founded in 1991 by Tim Swinney. The most classic and well-known game is the "Unreal" series. Relying on this game series, it launched the game development engine "Unreal". This year, it just launched the Unreal 3 generations.

engine.

This is an epoch-making game development engine that supports 64-bit HDrr high-precision dynamic rendering, various types of lighting and advanced dynamic shadow effects. The WYSIWYG development mode gives game developers great freedom and powerful editing tools

It also makes game development a fun.

Since its launch, Epic has received strong attention from the industry and has been targeted by Penguin.

The game business has always been the focus of Penguin. In addition to its own research, various online games and agents of the Island Games, it also extends its tentacles around the world to acquire some potential game companies.

For example, last year Penguin quickly took over the Riot Company of Magnesium, included the other party's "League of Legends" developed by the other party, and obtained the agency rights in mainland China. Last year, this game caused a big craze after it was launched in the national server.

, together with "Cross Fire" and "Dungeon Warriors", occupied the computer screens of major Internet cafes across the country, and became the next popular game.

Now Penguin has set her sights on Epic again, hoping to turn it into an affiliate through investment.

The negotiations between the two sides have been going on for a while and the progress is quite good. Unexpectedly, Xingrui emerged and made another spike, which is simply too bullying!

"What about the specific situation?" Boni asked calmly. He was usually elegant and had a lot of thoughts, and rarely showed such a heavy and unexpected look on his face.

Ren Changyu said: "We bid 250 million magnesium to buy 45% of Epic's shares. Xingrui raised the price to 300 million magnesium as soon as he took action. They are just messing around!"

Everyone was talking.

Penguin has always been famous for its wealth and wealth. Whether it is the agency rights of several games in Chaodao or the acquisition of Riot, the price given by the other party cannot refuse.

With Epic's current financial situation and market potential, the price given by Penguin is already quite good. Unexpectedly, Xingrui is even more fierce, and directly raised the price by 50 million!

If the penguin follows the price, it may be suspected of being a sucker.

But if Penguin does not follow the price, Epic will undoubtedly be a heavy blow to Penguin’s game business.

"Xing Rui is against us everywhere." Charles Chen said angrily, "Bonnie, we must take some action, otherwise the outside world will think that the penguins are easy to bully!"

Boni said lightly: "Don't worry about what Xingrui does, don't be influenced by the outside world, just do our own things well."

This is also Boni's usual character. Otherwise, if he had been famous for his penguin, if he had paid too much attention to external reactions, he would have been unable to eat or sleep.

He thought about it and said, "Changyu, please discuss this with the investment department carefully. If the Epic is indeed worth so much money, you can follow the price without hesitation. If it is not worth it, don't compete with Xingrui for a while. In the history of Penguin's development, you have encountered competitors who are more fierce and more courageous than Xingrui, but now Penguin is still there, and they are no longer here."

Everyone nodded.

It is not easy for Penguin to become one of the three parts of the Internet in Huaguo. It has been a long way to go. The competitors that Jiujiu encountered in the past were as numerous as ox-haired companies, and there were many more powerful companies that were more aggressive than Xingrui today. It seemed that Penguin could be swallowed in one bite.

But those vicious companies fell one by one, but the steady-behaved Penguin survived and became a big shot.

Such experiences have created the penguin's warm personality and also created the law of penguin's survival.

Everyone smiled heartily after hearing Boni's words.

Someone said: "The grasshopper in autumn will be happy today and will be finished tomorrow."

For a moment, a hearty laughter sounded in the conference room.

...

What Penguin did not expect was that Xingrui not only extended an olive branch to Epic.

While competing with Penguin for Epic shares, Xingrui also made a second acquisition offer to supercell.

In March last year, Li Rui contacted Super Cell for the first time, hoping to invest in the other party, but was rejected.

At that time, the founder of Super Cells Pan Naning had a lot of ideas about the company's future and was full of enthusiasm for creation. Although the first game "gunshine" failed, it once created good results with 500,000 people online at the same time, which made the company very motivated to develop the next product.

But as Pan Naning rejected Li Rui, it seemed like he was keeping good luck out, the next year would be like a torture for Super Cells!

After the failure of "gunshine", Pan Naning led the team to change his mind and re-create a game called "petsvsorcs", but failed.

Pan Naning was not discouraged. He thought he had accumulated a lot of experience and led his team to create a game called "Tower", which ended in failure after only one week of online launch.

Then there is "battlebuddies". This game has received praise from some players, but the total number of players is too low and it still doesn't make ends meet.

One failure is not scary, but what is scary is four consecutive failures in a year. The team's initial enthusiasm has almost been polished and its financial situation has become bad.

The team's previous financing has been almost done. Now they rely entirely on Pan Naning's personal cohesion and deposits to live. At most, they only have one chance. If the next game cannot be successful, there may be no supercell company in the world in the future.

Pan Naning did not expect to raise funds from outside, but the successive failures made several potential investors who were quite interested in it hesitate and were not optimistic about the future of supercells.
Chapter completed!