As soon as she saw Li Rui, Meng Meiyan complained about her pain.

"Mr. Li, have you forgotten the training department?"

Li Rui was stunned: "Why, you forgot to pay you a salary?"

Meng Meiyan said: "It's not a salary, it's a job! The salary is paid on time, but there is no job. We are just collecting various information every day. The information is already filled with several large cabinets. There are not a single artist to be trained, and everyone is about to get sick."

Yao Sixuan said: "Cousin, isn't it so annoying that you said this? The salary is not a penny and it's so leisurely. You don't want to give it to me to do such a happy job!"

Meng Meiyan sighed and said, "It is happiness to take a break from her busy schedule. If you are idle all day, work will become happiness."

Li Rui smiled and said, "It seems that you have not been idle these few months. Haven't you understood the philosophy of life?"

After Meng Meiyan made tea, Li Rui took a few sips and said, "These days I asked you to collect information and study and compare Chaodao, island countries and my country's popular culture industries. What are you gaining?"

Meng Meiyan said: "It's really a bit of a gain. I found that it was wrong to do an idol industry in China based on Chaodao and the island country."

"Oh?" Li Rui was intrigued, "What do you think? Let's hear it."

Meng Meiyan said: "I used to run a company myself. I thought it was very simple, just to move the island country's AKB48 model to China, do similar theater performances and develop idols, but as I did it, I found that the market did not accept it. Later, I wanted to move the island's trainee model to China, but it still didn't work. The cost of time and money invested in the early stage was too high. Maybe I went bankrupt before the trainee debuted! After the previous failure, coupled with the various information I collected recently, I found that on the surface it was because of the popular culture of other countries that were not adapted to the local conditions of our country. In fact, it was the different levels of economic development and social status of the three countries, which led to different characteristics of this industry."

Li Rui smiled and said: "It seems that you have grasped the key to be able to extend from popular culture to economy and society, so continue to say."

Meng Meiyan was encouraged and said happily: "Popularity is like a mirror reflecting the current social situation. The popularity of a country or the culture of each era actually reflects the economic situation of the country during that period. For example, the island country was strong in the 1980s, and various pop cultures were mainly extravagant and prosperous. However, since the bubble economy burst in the early 1990s, it has been in an economic downturn, which is the so-called lost twenty years. Nowadays, these young people in their twenties are just growing up in an era when the island country's economy is stagnant and deflation has led to a decrease in income. They are called the deflation generation. Their preferences and acceptance of pop culture are completely different from those of the previous generation!"

"When the economy is in a downturn, the younger generation tends to be stable and conservative, and is accustomed to avoiding risky investments or extravagance. This is why the entrepreneurial spirit of the island country is very weak and is more willing to choose a large company to work. This mentality will also affect the culture of young people. Therefore, the island country's animation, games, novels and other industries have achieved great development and progress in recent years, because more and more young people choose these low-consumption entertainment activities."

Li Rui nodded while listening.

What Meng Meiyan said is the current situation of the younger generation of island countries, and many situations of island countries can be reflected in the future Huaguo.

Popular culture is not just as simple as it seems on the surface, but it hides very profound elements such as economics, sociology, communication and other factors. If this industry wants to develop well, it must closely follow the pulse of the development of the times and the direction of social progress, otherwise it will only make useless efforts.

Why does the same model fail to succeed now and succeed in a few years? Or does the same model succeed before doing it, but it fails to succeed after doing it?

Sometimes, it is not because people who do things are not working hard enough, nor because things are messed up, but simply because the times are changing, society is changing, economic trends are changing, and people's hearts are changing.

Meng Meiyan said: "I went to the island country to watch the AKB48 performance. I felt that everything was perfect, but there was always something I couldn't understand. A large theater must be very expensive. There are so many members who will change different costumes every time the performance is a huge expense. The theater has only 250 seats in total. At the beginning, each performance ticket was only 1,000 yuan, and later it increased to 3,000 yuan. But this is also a low price that cannot be lower. Even if there are several performances every day, it is a loss-making deal!"

"I didn't understand at the time. After reading a lot of information some time ago, I realized that this is a special pricing strategy, which is a marketing method for young people who are in an economic downturn."

"The island country is rich in otaku, why does such people exist? It is because of the economic downturn that young people are more accustomed to entertainment methods with very low marginal costs, so there are so many otaku who are keen on playing games online at home and reading novels. These activities are carried out in the room, and the cost is very low. It only requires initial investment and almost no additional cost is spent on later use." ъìqυgΕtv.℃ǒΜ

"Use the cheap price to attract otaku fans first, make them fascinated by this low-cost entertainment method, and then use other means to make profits after they get addicted. This is the strategy of developing idols such as the island country's AKB."

After analyzing the island country model, Meng Meiyan further analyzed the island model.

The economic trends of Chaodao and the island countries are different, and the cultural cores are also different. There are also very different ways of performing popular culture. Chaodao prefers girl groups that shine brightly as soon as they debut, rather than the cultivation idols that require fans to watch step by step.

In other words, the idol industry in the island country is like raising one's own young daughter, while the idol industry in the island covets the eldest sister next door.

So what about Xiaguo?

Li Rui asked a question with great interest: "Then do you think, which of these two models is more suitable for Xiaguo?"

Meng Meiyan shook her head and said, "None of them are suitable for... Xiaguo is more suitable for the third model.

“Which kind?”

"Training!"

Meng Meiyan said: "my country's current economic form is developing positively. Whether it is the bottom or the middle class, they are all seeking opportunities to improve. Believe in the times to create heroes, believe that people will conquer nature, and believe that hard work can change destiny. Therefore, all kinds of talent shows in our country are in full swing. Whether it is the "Invincible Female Voice" that became popular a few years ago, the grassroots talent show "Good Talent Show", or the "Good Voice of the Country" you made last year, similar programs have always had very strong vitality."

"I think that the idol of Xiaguo should be born from the talent show, and combined with the advantages of the island country and Chaodao idol training model to develop a path of our own!"
Chapter completed!