After a few greetings and three hot tea, everyone was very nervous, so they stopped going around and talked about the main things.

"Mr. Li wants to sponsor this year's Spring Festival Gala?" He Yuanfei asked.

Li Rui smiled and said, "I do have this idea. The Spring Festival Gala is the biggest party in my country every year, and it has a huge influence. I still remember that when I was a child, my family gathered in front of the TV and watched the Spring Festival Gala program happily. It was a very beautiful memory. .Now I have achieved some business achievements and hope to let audiences across the country know about my company through the Spring Festival Gala stage.”

"Credits is so powerful that people all over the country are using it, so no one doesn't know." He Yuanfei praised.

"There are signs all over the city, and they are illiterate." Li Rui responded with a sentence he heard from his father when he was a child, "There are 1.3 billion people in the country, and Credit Suisse currently has only more than 100 million users, which is still far from my expectations.

It's very far away, so we have to rely on the Spring Festival Gala to let more people know."

He Yuanfei smiled and said, "Of course there is no problem with sponsorship. National Taiwan has always been very willing to cooperate with enterprises from all parties. I just don't know whether Mr. Li wants to be a sponsor or an ordinary sponsor. The sponsorship of the Spring Festival Gala is divided into several files.

There are different prices for different exposures, and the most expensive one is of course the naming agent at the zero-point time…”

After listening to the offer given by He Yuanfei, it was even lower than Li Rui imagined, and the most expensive naming fee was only 100 million yuan.

Li Rui remembers that in a few years, major Internet companies will go to the Spring Festival Gala to pay for money. This year, you will collect five blessings and send 100 million yuan. Next year, I will send 500 million yuan. The next year, I will send 100 million yuan. The next year, I will send 200 million yuan.

100 million!

In short, it gives the common people the feeling of "I am so stupid, are you rich and have no place to spend it?"

Are Internet companies stupid?

Of course they are not stupid. They are even more delicate than monkeys when they are attached to their hair.

Although you have paid so much money on the Spring Festival Gala, it can bring greater benefits to Internet companies.

Enterprises sponsor the Spring Festival Gala with a complete set of clear and effective marketing strategies. They often stimulate the public's desire to download apps by sending red envelopes, scattering money, scanning codes, and collecting five blessings, so as to achieve the purpose of attracting new users and activate users.

If you want my red envelope, you can download a v letter.

We have collected all the five blessings and divided up 100 million. Do you want to make a fortune? Download a payment!

Come quickly, I’ve sent the money. Just scan the code to download our slow hand and you will be able to get the money right away...

In the commercial field, you will never be able to buy anything well. Every penny issued by companies can get real new customers and activity.

The most important thing is that they can also create a brand image by spending money on the Spring Festival Gala, so the sponsors you see in the Spring Festival Gala are companies with strong competitors, showing their strength through sponsorship, shaping their brands, and attacking their competitors by the way, even if they don’t make a profit.

If you make a profit, you can at least make a fame.

But that must have happened several years later. The first Internet company to appear on the Spring Festival Gala is Credit Suisse's largest competitor, V-Xin. It is said that in addition to the sponsorship fee accident, V-Xin also spent 50 million in marketing expenses on the Spring Festival Gala.

Shake it and distribute the red envelopes, greatly promoting a V-Telecom payment.

Now that Credit Suisse has reached its top spot, of course, V-Signal will not let it take the lead.

Li Rui sponsored the Spring Festival Gala in order to promote Credit Suisse, and he has a three-year plan.

According to Li Rui's prediction, if Credit Suisse appears on the Spring Festival Gala this year for marketing, it is conservatively estimated that it will increase by 100 million users. Based on the cost of 50 million, the average cost of acquiring customers per user is only 50 cents!

It’s 50 cents!!!

What an attractive price this is. For Li Rui, this kind of cost is not spending money, but more like picking up money. If you want to acquire a new user in a few years, the cost will soar to 30 or 50 yuan or even 100 yuan.

Start the wall first, not a typo or a strong one, but a wall that encloses a wall.

Li Rui wanted to occupy the marketing channels of the Spring Festival Gala in advance without other Internet companies realizing it, and build a high wall through powerful functions and advanced marketing methods. The companies that take action can only stand on the wall.

Outside, I sighed at the wall.

"Director He, I won't read the quotes anymore. Let me tell you what I think. I have no interest in naming merchants and zero-point timetables..." Li Rui said.

He Yuanfei suddenly showed a disappointed look.

The two Li Rui mentioned are the big part of the sponsorship fee for the Spring Festival Gala. Together, they can bring more than 100 million yuan in income to the Spring Festival Gala. Whoever attracts the sponsorship will get a certain proportion of commission.

This is a large amount of legal income. Many people in the Taiwan industry have been contacting various companies for this matter all year round, and they all want to make the commission fall on themselves.

When He Yuanfei came to meet Li Rui, he knew that Credit Suisse was a rising star in the Internet market of Huaguo. Li Rui was also a rich man on the Rich List. He thought it must be for the title merchant, but he didn't expect it.

Li Rui directly rejected it.

However, He Yuanfei did not show too much, and smiled and said, "Which sponsor is more interested in which kind of sponsorship Mr. Li is more interested in?"

Li Rui said: "Can I propose a new sponsorship model?"

"Ah?" He Yuanfei was stunned.

Li Rui said: "My idea is to use Credit Suisse's instant messaging advantages and cooperation with the Spring Festival Gala, real-time feedback, on-site voting, increase interactivity, and increase viewing fun... I wonder if Director He has watched "The Good Voice of the Country" by Lantai

The contestant voting system launched by Credit Suisse and Blue Channel has received a very good response, greatly increasing audience participation and increasing ratings."

He Yuanfei said: "Isn't this model the SMS platform we used to cooperate with operators?"

Li Rui said: "It's really very similar, but it has more functions, and I will combine it with a grand marketing campaign..."

Li Rui simply told his plan, and He Yuanfei was stunned: "Are you serious?"

"How can I joke about this kind of thing?" Li Rui smiled slightly, "I wonder if the National Taiwan is interested?"

He Yuanfei was very excited.

In recent years, the Spring Festival Gala has gradually shown its decline. Watching the Spring Festival Gala on New Year's Eve was an important family activity for every household in Huan Country and an important part of the Spring Festival ritual. However, with the diversification of entertainment activities, the popularization of the Internet and the changes in public aesthetics.

, The Spring Festival Gala is no longer the first choice for New Year’s Eve entertainment activities, and the ratings are showing a downward trend year by year.

In order to reverse the situation, the National Channel has also made a lot of efforts, such as using some actors with high popularity among the people, inviting stars liked by young people to participate, and adding different forms of performance methods, because the marketing plan proposed by Li Rui is unprecedented, so it can

What I imagine is that if it can be implemented, it will definitely add a lot of fire to the deteriorating Spring Festival Gala.

However, He Yuanfei was also cautious because the plan proposed by Li Rui was too advanced and amazing, so he had to be treated carefully.

"Mr. Li, are you sure this plan will work? Whether it is technical or regulatory policy, it will not cause any trouble, right?" He Yuanfei asked.

Li Rui said: "Director He can rest assured about this. We can stipulate all the details before signing the contract. If there is a problem, Credit Suisse will be fully responsible and will pay the liquidated damages!"

He Yuanfei nodded and said, "This can avoid many risks... However, there is no similar precedent in Taiwan, so it may be discussed in the meeting. In addition, is the cost of this sponsorship..."

"I'll pay 50 million." Li Rui said lightly.

He Yuanfei was stunned.
Chapter completed!