Chapter 1471 Next step
Li Rui's arrival made both ntr very excited.
Before, Zhang Yuefeng, as the representative of Li Rui, has always been in the island country, and has frequently traveled between Huaguo and the island country to promote various projects.
After all, Zhang Yuefeng is just a technical boss, and many management issues still depend on Li Rui's decision, which also makes everyone looking forward to Li Rui's arrival.
Moreover, they have managed the company soared recently, and are eager to show Li Rui the new look.
Li Rui walked into the office. Although he didn't come once every few months, the office was still cleaned spotlessly.
The company's mental outlook is also good. Most of the employees are young and the working atmosphere is relatively relaxed, but it is also very motivated to work hard when working seriously.
After Li Rui sat down, Takamu Lingxiong made a report and introduced the development of ring in detail and complete in the past few months.
"The current penetration rate of ring among smartphone users in island countries is very high. According to a survey report by 50 ICT Co., Ltd. in January this year, the usage rate of ring among smartphone users is as high as 27%. We are confident that this proportion will be increased to 40% before the end of 2012!"
40%!
It seems less than half of it, but it is actually an extremely terrifying number. Any software can gain a 40% share in the market and can definitely be called the overlord!
"The number of users of ring has exceeded 30 million, and is increasing at a rate of about 100,000 per day. It is expected to exceed 50 million by the end of this year."
Of course, 30 million users do not really correspond to 30 million people, but it corresponds to 30 million smartphones, which is almost an unprecedented success for the current island country smartphone market.
"The emoticon store is very popular and has become the support of ring's revenue. Since the second month of the launch of paid emoticons, revenue has been increasing. Currently, Ring users send an average of 80 million emoticons every day. As of now, our sales of sticker emoticons have reached 930 million islands, which is about 9 million magnesium, accounting for 98% of ring's total revenue."
"This year, Ring has started to cooperate with popular animations, comics, movies, TV series and variety shows to launch limited stickers and adopt a limited download model. The pre-order price is 200 island national dollar per set. At the same time, we are cooperating with more than 20 companies to publish advertising emoticon stickers, the design fee is 2 million island national dollar, and the monthly payment is 1.5 million yuan. It is expected that this part of the revenue can account for 20% of the total revenue this year!"
Li Rui nodded with satisfaction.
The frenzy of the islanders about expressions made the monetization of Ring very smooth, not only surpassing Credit Suisse, but also far behind the big brother whatsapp.
The revenue from the emoticon store in the past few months has made Ring’s financial statements very good last year. This year, with the expansion of user groups and the increase in expressions, the income is still rising steadily. If it continues to develop at this rate, Ring may be able to bear its own profits and losses in the third quarter, and Li Rui does not need to pay any more money to support it.
"I did a good job. During the days when I was away, Takamujun and everyone have worked hard." Li Rui said appreciatively.
Takamuling bowed excitedly and said, "Only by your trust can the company run in an orderly manner. I just did my job, and the greatest credit is yours!"
Li Rui smiled and accepted this flattery without hesitation.
Next, Li Rui gave instructions on the next step of work.
Whatsapp and Credit Suisse are both pursuing minimalism because they have too many competitors. Rarely adding features to cause users’ disgust will only be less rewarding.
Unlike ring, it has no competitors at present, and can completely let go of its hands and feet to add some practical functions to allow users to stay in the software for longer.
"Next, Ring will provide services such as games, online music, mobile payment, etc., and also optimize group chat functions, filter functions, and some auxiliary learning functions." Li Ruidao.
Takagi Lingxiong said in embarrassment: "Boss, these functions are not difficult to implement, but games and music require content providers, and mobile payments must cooperate with telecom operators."
Li Rui said: "You don't have to worry about this, I will do it. What you have to be responsible for is to develop functional interfaces and continue to optimize various functions, and the other is to combine the brand image of offline development ring."
"Most of the users of ring are young women under the age of 25. The filter function is developed for them, and the game and music content must also be in line with their tastes." Li Rui said, "For offline development, my suggestion is to start with the dolls of Brown Bear and Connie Rabbit and the clothing printed with their images, and then link with local beauty products for young users. This can not only enhance the influence of the brand in the user group, but also attract more young new users to join."
Takagi Lingxiong nodded repeatedly and said, "The focus of my work will be on these tasks next."
Li Rui said again: "In terms of games, I will ask the game company to contact you to customize and develop some lightweight games for Riing. I saw that "The Mysterious City of Zhilong" has been very popular recently. The first game will be done in its style. It will be simpler, reduce gacha points, increase social attributes, and target ordinary people who don't play games very much, give them more choices to spend time on the subway and tram. With ring, you don't need to carry a psv or 3ds with you."
Takagi Ritsuo asked: "A large part of Facebook's profit comes from the sales of props in the game. If we reduce the gacha points in the game, will it affect our revenue?"
Li Rui said: "Ring will definitely become a mobile Internet traffic portal and game distribution platform in the future, but it is still not the time. The most important thing at the moment is to use games for promotion to increase user activity and stickiness. In addition, we will select a group of games that can attract large-scale user groups. Although the gacha points are reduced, the average income of each user may not be very high, and we can also obtain good revenue through large-scale users."
Takamu Lingxiong nodded excitedly and said, "I understand. In the idiom of Huaguo, this is called small profits but quick turnover!"
"You have learned idioms well, and you are much better than real beauty." Li Rui smiled.
Gaomu Lingxiong didn't know there was a joke inside, and said happily: "Thank you, the boss, for your praise. I will continue to study the culture of Huaguo and learn more idioms!"
Chapter completed!