To do the whole show, Li Rui asked Fu Shande to ask the New Orleans Hornets for inquiries.

At present, the New Orleans Hornets have no boss and are a league-hosted team. The league is eager to sell the team, and the price given is extremely tempting.

Given the special nature of the NBA league, as long as Li Rui inquires about the league, the league will inevitably seek the opinions of the bosses of other teams. Alexander will definitely get the news. If he sees it, he will be panicked.

After dinner, everyone rested. Li Rui and Yu Na took a walk in the hotel garden and chatted.

"Why do you have to buy the Houston Rockets? Did you like it in the fourth largest city in the country of magnesium, or did you like Hao Ming's influence? I always think that the premium is not worth it." Yu Na doesn't understand sports very much

But she understands business and always feels that Li Rui is a bit stuck in a fixed mindset when he is persistent in buying the Rockets.

Li Rui said: "Of course I have my reasons. On the one hand, it is the complex that Hao Ming brought to our generation of young people in Huaguo, and on the other hand, it is also because the Rockets can realize the greatest commercial value."

Yu Na said in confusion: "Although Houston is very large, its consumption capacity may not be stronger than cities such as San Francisco, Philadelphia, Boston and Atlanta. As for the complex factors, I don't know much about it, but as long as it is the team you and Hao Ming acquire,

It must also bring a strong national complex, right? It's like Jordan returns to the NBA, and it doesn't mean to acquire the Chicago Bulls!"

Li Rui smiled: "What you said makes sense, but you must have never heard of Old Warren's principle of favoring the share, right?"

"I've never heard of it."

Li Rui explained to her: "Preferring to share is a business concept invented by Old Warren. It means that which company's products are the most profitable and can continue to make money depends on the first reaction in the minds of consumers. For example,

When people mention the word thirst, the first reaction of 75% of Chinese people in their minds is Coca-Cola, so the favorable share of Coca-Cola is 75%. In Old Warren's view, favorable share is even more important than market share, because the market

Shares may be quickly established by a company using low-priced sales or high rebate channels, while favored shares need to be established, continued and tested through enough time."

Yu Na Bingxue is smart and you can understand it at first glance: "What do you mean is that the Rockets have a high share of favor?"

Li Rui said: "Let me say that, whether it is the first NBA fans who have experienced Jordan's six championships, or for fans of my age, the first reaction to NBA was Jordan, Kobe O'Neal, Ai,

But since Hao Ming joined the NBA, most people's first reaction when they mentioned the NBA was that Hao Ming was the Rockets! Why? Because that's our own people, we all regard the Rockets as our home team! I

I dare not say that in the hearts of the fans of Huaguo, the Rockets' favorable share is 100%, but it can account for at least 60% or even 70%!"

"But Hao Ming has retired, and this influence will gradually fade away." Yu Na said.

Yu Na is talking about the actual situation that happened in her previous life. With Hao Ming's retirement, no other player in Huaguo was able to gain a foothold in the NBA arena. The enthusiasm of Huaguo fans gradually faded, and some people no longer watched it.

Some people turn to domestic arenas, and some people like other NBA stars and teams.

Even so, the Rockets still have many fans of Huaguo, because once people's preferences form habits, it is difficult to change. Although Hao Ming no longer plays with the Rockets, that complex is still there.

It is conceivable that if Li Rui and Hao Ming join forces to acquire the Rockets in this life, they will definitely regain the eyes of all the fans of Huaguo. The Rockets will still become the home team in the minds of Huaguo people, and the red robe is even more for Huaguo.

Tailored by Chinese fans!

Li Rui explained to her, and then said: "There are hundreds of millions of basketball fans in Huaguo alone. If they can get their favor, as long as everyone is willing to pay a dollar for it, how valuable will it be? And

With the increase in Huaguo's economic level and fans' consumption capacity, this value will become increasingly magnified!"

"Now you should understand why, when it was difficult for Chinese people to afford Coca-Cola and Nestlé coffee, they came to Huaguo to advertise? What they snatch was not market share at all, but favored share. When consumers

The drink and Coca-Cola are linked together like a conditioned reflex. When you think of Nestle when you hear coffee, it means they succeeded!”

"Whether it is a company like Coca-Cola that sells products or a Disney that sells happy! The share of favor does not mean that you can get it by taking out a few billion yuan in advertising budget or hiring tens of thousands of salespeople. The Rockets themselves

Having a huge favorable share, only by buying it can I avoid many detours, that's what I'm considering."

Yu Na's face was full of surprise: "Why do you know so much!"

Li Rui thought to himself, if you are often cut off like me, of course you will also know all kinds of investment Bibles.

Just as Li Rui and his boss discussed the investment rules once in his previous life, he talked endlessly for more than half an hour after hearing this. After hearing this, the boss said with emotion: Don’t look at you so poor, you know so much!

After chatting for a while, the two of them went back to their room to rest without saying a word all night.

...

November 15th, this was Li Rui's last day in Silicon Valley. His main agenda was to attend a party at the Xiayuan Club.

Last year, Li Rui met Xie Feng and Huang Sicheng from the Xiayuanhui through Xue Xiangui's introduction. Li Rui was not interested in the latter of oil painting, but he has always maintained contact with Xie Feng, who is in the microelectronics industry.

The Huayuan Society itself is an important Huayuan organization in Silicon Valley. The members are all entrepreneurs in Huaguo. They not only have many high-tech talents, but also have extensive connections in the technology and Internet circles of the China National Magnesium. They are in urgent need of the China National Magnesium.

Li Rui, who has made great efforts in opening up the country, is a good platform and springboard.

During the whole day, Li Rui was busy handling matters on Xiaguo. In the past few days, everything on Xiaguo's side was stable, which made him a little disappointed.

In the evening, Li Rui took Yu Na and went straight to the Marriott Hotel in Santa Clara County.

Opposite this hotel is the famous Yahoo headquarters, and you can walk to another famous Intel headquarters in less than 20 minutes.

When he got off the bus, Li Rui stayed at the Yahoo gate for a few minutes. He still remembered that the first email address he registered was from Yahoo, and the second one was from 163.

For those who have just been exposed to the Internet for two thousand years, Yahoo was once a legendary name, but I don’t know when it started, I heard it less and less.
Chapter completed!