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Chapter 1211 About Product Design

After Penguin's senior meeting ended, Boni instructed Liu Min to contact the three major operators as soon as possible, and stated that he would suspend the update of V-signals and negotiate cooperation to launch traffic packages.

The fish took the bait.

Under Li Rui's seduction and pressure from the operator, the Penguin finally admitted defeat.

However, Yu Shouhua followed Li Rui's previous instructions and did not immediately agree to Penguin's request.

What a joke, you ignored us before, but now you can cooperate if you want to cooperate. Do you really think our operators want to eat the food that penguins give me?

Of course, this is just a trick of trying to get, and in the end it will agree. The operator's demand is that V-Telecom stop seizing the market and profit sharing. Penguin's concessions make them very satisfied. How could they not accept it?

Yu Shouhua was very happy: "It's so satisfying. I'll definitely invite you to drink somewhere else and have a good chat!"

After hanging up Yu Shouhua's phone call, Li Rui threw a tiger into the corner and pressed Sakurai Mami down.

She exclaimed, "Why are you so excited!"

Li Rui smiled and said, "I finally found a way to defeat the enemy, but tonight, I will defeat you first!"

Sakurai Mami, who loves to learn Huaguo culture, spent most of her night and deeply realized what "a failure" is. I believe that she will never write this idiom wrong when taking Huaguo language level exam in the future!

...

Early the next morning, Li Rui came to Xin'an Building and convened software engineers and product managers such as Wang Junyu to hold a meeting related to Credit Suisse's future fate.

"How is the path research?" Li Rui asked Wang Junyu.

Wang Junyu said with two big dark circles: "I have been researching it all the time. There are actually not many problems in technology, and it is easy to be embedded in Credit Suisse, but the overall product design idea is still somewhat different."

Li Rui said: "There are changes in this project."

Wang Junyu was stunned: "It won't be cancelled, right?"

Li Rui shook his head and said, "It's not that it's cancelling, it's that it's going to go online in advance. I'll give you two months, can you do it?"

Li Rui's previous request was to go online around the Spring Festival, but now he has changed his mind and must take advantage of the period when the V-letter cannot be updated and give a heavy blow.

This blow is not only to seize the market and grab users, but also to compete for commercial monetization mode and traffic entrances, which is extremely important!

Wang Junyu pondered: "I still said the same thing. There should be no problem in technology, just in product design..."

Li Rui waved his hand and said, "The idea of ​​product design is as long as I follow the plan I gave you. Today's meeting is to unify my thoughts! I have a few requirements for this project in the circle of friends!"

Everyone took out their notebooks.

Li Rui said: "You must remember one sentence: All Credit Suisse's designs are ultimately user-oriented. You may have read many books on product design and have made many definitions of users, but I will only talk about the most basic definition here, and users are human beings! When we make products, we must consider human nature. When we make a product that is aimed at the public, we must consider group psychology!"

"For the Moments project, the first thing you need to do is to shape an environment. VBo is a stranger environment, and Moments needs to shape a vulgar environment. People are the reactors of the environment and will be affected by the environment. For example, I followed ten people using VBo. They are the environment where I use VBo. If they post some pessimistic and depressing dynamics every day, my emotions will be depressed and anxious. If they all post some optimistic and upward dynamics, my mood will definitely become more high-spirited. Moments should also create a similar environment to allow users to be led by the environment created."

"Man is lazy, and many inventions in human history are caused by laziness. In Credit Suisse, all operations must be simple and direct!"

"People pursue fashion, and they must make Credit Suisse and their circle of friends the representatives of fashion. Fashion itself is an internal driving force of products, and everyone feels that they are out of date without Credit Suisse or Moments!"

Wang Junyu raised his hand: "Boss, what you said is too general. How should we do it in detail?"

Li Rui said: "Kung Fu is outside of poetry. This is to wait until the product is made before operating it... You just need to remember, otherwise the Credit Suisse is made too much like a tool. Tooling may look very practical, but it cannot trigger a chain reaction for users. The Internet itself is a chain reaction place! If I say this in detail, three days and three nights are not enough, you will know then."

Li Rui continued: "People are impatient, for example, if you bought an electronic product, will anyone read the instruction manual carefully?"

Everyone raised their hands: "I see!"

Li Rui's face was dark, and he forgot that these guys are all straight men in science and engineering. In their eyes, electronic product manuals may be more attractive than love letters written by girls, right?

"Ahem, I'm talking about normal users, not you weirdos." Li Rui said, "Users won't have that kind of patience, so our products must be the kind that can be used directly as soon as they are picked up. Never try to guide users to educate users, that's the stupidest!"

"From this point of view, we can extend the next point of view: people do not like to learn. If users love to learn, they will not hold Credit Suisse every day, but will read and write. You may know that there is a [toilet theory] in product design theory. If the content given to users is too long to read on the toilet, then there will be too much content!"

Li Rui's last job in his previous life was to design a media software product for the public. He studied hard for a while and bought a lot of large-scale product design books to chew. He also studied the product design concepts of popular software such as V Xinhuawen Hot Topic Douyin Pinxixi.

At that time, he absolutely did not expect that he would travel through time until more than ten years ago to apply what he learned and endure the product manager's addiction.

"Don't think too smart about the user group. The group is a mob. The group's IQ is bound to be inferior to the individual IQ, because everyone likes to converge and follow others. As an Internet product, Credit Suisse is a group rather than an individual, so it is absolutely impossible to use the individual's IQ to demand the group!"

"We must pay attention to grassroots groups and must not use your thinking to target users. We must put ourselves in the shoes of a grassroots product, how will it use it, because this represents the status of most users."

Li Rui said a lot, some are knowledge in books, some are applied from the experience of many successful products in his previous life, and some are his own insights in his work and life.

Everyone was so fascinated by the sound of a dream that Wang Junyu was about to kneel down as he listened.

However, Li Rui became less confident when he spoke, for fear that after emptiing all the inventory in his stomach, it would be useless next time.
Chapter completed!
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