Chapter 1095 Show Mode
After giving Bai Jiahao a lot of instructions, Li Rui left with confidence and went to the other side of his cell phone to take a look.
After the zea review incident, the reservation number of Xingrui mobile phones has been greatly affected. The number of orders has dropped significantly in recent days, and some users who have already booked have applied for refunds.
Even Tonglian sent an inquiry, hoping to test the performance of Xingrui mobile phones again, which made Qian Weichen very angry.
As soon as he saw Li Rui, Qian Gong, who was usually kind, said angrily: "I must fight him hard, I must fight him to death. This bastard must have collected the money before accusing us and asked him to go to the market to find a comparison.
H1 is better mobile phone, can he find it?”
"Don't be excited, don't be excited." Li Rui was startled and had to comfort him in turn.
Qian Weichen was angry: "We have worked so much to create this mobile phone that is very good in any aspect. He opened his mouth and said it casually, and it became worthless. Where is this in the world
A reason! Can you take me there too? I want to ask if his heart is dark!"
Li Rui coughed lightly and said, "Qian Gong, please calm down. We are not afraid of being slanted. Have you not seen the real feedback from many users on the Internet? You still like our products very much."
Qian Weichen was disappointed: "Anyway, I can't swallow this."
Li Rui was also very annoyed after seeing the data, saying, "Don't worry, I'm ready for the face-to-face confrontation on Thursday, and I will definitely make Zea apologize at that time. In addition, we must do our job well, tens of millions of dollars.
Don’t let consumers pinpoint problems, solve any problems as soon as possible!”
After wandering around, Li Rui had only one idea in his mind: it is really difficult to do business, so it is better to make money by trading stocks.
I went to Kuliu in the afternoon, looked at the layout of the live broadcast room and the camera location, and put forward some suggestions.
Kuliu has basically completed the acquisition offer, and it is still a little short of the last step to become Li Rui's property. Since there is not enough staff at hand, Li Rui can only temporarily transfer Meng Chenyu to take charge.
Meng Chenyu also had to take over the affairs of Kuliu and also had to take care of the copyright work of Luye. He was busy every day. He had not seen him for only half a month and his temples were all white.
Fortunately, he is indeed capable, and his work on both sides is very exciting, greatly reducing Li Rui's workload.
"Good job." The more Li Rui looked at him, the more he liked him, wondering if it was time to add some burden to him.
Meng Chenyu didn't know that he was targeted by the capitalists, so he was quite happy: "The show live broadcast you mentioned is almost done. Because you don't have enough experience, you mainly refer to the Jiujianfang model. We have a relationship with Xingrui Entertainment,
Some small stars from the seventh and eighth tiers of the entertainment industry were invited to save the scene first, and recruit anchors offline at the same time. It is estimated that the scale will be formed in one or two months."
Li Rui tried out the new show function and frowned slightly.
When Meng Chenyu saw this, he said nervously: "Boss, are there any problems?"
Li Rui said seriously: "Why do you think users will come to the show? Why are they willing to spend money on the show?"
"There is a business logic here. You should know Mei Fang, a master of Peking Opera in the past, when he was singing on stage, the audience in the audience was so crazy? He took off his gold and silver jewelry and threw it on the stage.
!There are also the artists who play crosstalk and say crosstalk storytelling on Tianqiao often say [the rich people support money, and those who don’t have money support personal things]. This is the business logic of the show! There is nothing new under the sun, the show only
It’s just moving these online!”
"So the key question is, if an anchor is doing a show, there are 100 viewers in the live broadcast room, 80 of which are the people who support people and 20 of them are the people who support money, who do you think is more important?"
Meng Chenyu said almost without hesitation: "That must be more important to 20 people who spend money."
Li Rui smiled.
The answer to this question is that nine out of ten people will choose 20 people who spend money. This is true in terms of business logic. Only these 20 people who spend money are the targets that support business profits.
But business logic is just a kind of logic after all, and does not take human nature into consideration, which leads to certain deviations in the answer.
"20 users who support money are indeed important, but 80 users who support people are equally important. Jiujianfang's current approach is to unlimitedly enlarge the permissions of paid users and try its best to suppress the permissions of free users. There is a problem with this direction.
"Since Li Rui wants to talk, he might as well have a deeper chat with Meng Chenyu, otherwise it will be difficult to correct it after the overall direction is problematic.
Meng Chenyu took out a small notebook and honestly accepted the guidance.
Li Rui said: "Have you ever been to a bar to deliver flower baskets to singers on the stage?"
Meng Chenyu shook his head: "I haven't given it before, that flower basket is quite expensive..."
Li Rui smiled and said, "Then you have seen it. In that atmosphere, how did you feel about the person who delivered the flower basket?"
Meng Chenyu thought for a while and said, "Although I think it's not worth it, I'm very envious. I feel that they are all rich people!"
"So do you think the people who give flower baskets are just simply expressing their love for singers? They are also gaining a sense of vanity and social identity, especially the envy and jealousy of you bystanders." Li Rui said, "Online
The same is true for giving gifts. If you just give gifts to the anchor and get a few thanks, it would be too simple. Without the attention and envy of 80 free users around you, it would be difficult to stimulate this desire to consume! This is why Jiujianfang
In the show with a large number of people, gifts are given one after another, and in the live broadcast room with a small number of people, even if the anchor performs very well, there are few people giving gifts."
Meng Chenyu suddenly realized: "So the show is actually a business model formed by taking advantage of the weakness of human vanity."
"We can't say that completely. Using human nature is the basis of any business model. The show just magnifies this part." Li Rui said.
Li Rui said again: "Let me send you a few reports about Shi Tiezhu. Some of his ideas when he was doing free online games are very similar to our show model, and it is worth learning!"
Although Shi Tiezhu has a big mouth, his sense of business is really powerful.
When making free online games, you should pay attention to free users. This is the key to Shi Tiezhu's ability to make the game bigger and stronger and challenge the status of the Great Sage game.
Without free users, where do paid users come from?
If a game or a live broadcast room is full of paid users, who can I show you a valuable gift with dazzling equipment?
Why do games and live broadcasts require free users? They are invited to support the venue, and the more people there are, the more they can stimulate the desire of paid users to pay.
There are ten free users in the game, and paid users may only spend 100 yuan to upgrade equipment. When there are 10,000 free users in the game, paid users may spend 1 million yuan to upgrade equipment.
Chapter completed!