When playing card games in his previous life, Li Rui often had a doubt.

Why are the gameplays of these games similar? It can even be said to be the same? Some of them are simply changing the skins. The gameplay of the same framework is just changing the art, and there are still many players who enjoy it.

Later, he read some books about mobile game operations and game psychology before he understood the reason.

In fact, the reason is very simple, it is because of the existence of IP.

The so-called IP can be understood as intellectual property rights, or as player awareness and familiarity.

For example, Zhao Yun, no matter what kind of character he is in real history, in the minds of all players, he is a loyal and courageous general, a white horse and silver spear, and a peerless general who enters and exits seven times!

For example, whenever martial arts fans hear this name, they will immediately hear the deafening saying "The greatest hero is for the country and the people"!

There is also Xiaolongnu. Everyone has a Xiaolongnu in their hearts. Some people are Liu Tianxian and some people are Li Tianxian, but no one should be using Chen Baozi as Xiaolongnu...

The image of these characters in the minds of players is the IP value that Li Rui understands.

It is precisely because of the existence of IP value that a game named "The Three Kingdoms are Coming", which is definitely more acceptable than inexplicable names such as "The War of Alakuga".

A game that uses characters from Mr. Jin’s book as characters is definitely more popular than a random martial arts character.

"I Called Mt" was able to achieve great success in his previous life, on the one hand, thanks to the popularity of World of Warcraft in China, providing a huge user base, and on the other hand, it also comes from the high quality of the cartoon "I Called Mt".

Characters such as Ai Mu Ti, Square Brick, Miss, Xiao De, and Bad Man enjoy a high reputation in the player circle. They do not require additional teaching and publicity at all, and can gain a large number of potential users, saving game publicity

Very much energy and expense.

Li Rui pointed out the most important factor in card games incisively, and then said: "Lao Sun, what you need to do is to strengthen the character image, deeply link the game and cartoons, and strengthen the two between each element.

The connection between the two must maximize the value of IP! Especially in art, all images must be faithful to cartoons and meet the requirements in the game. You must keep a close eye on it!"

"I understand." After hearing Li Rui's advice, Sun Yaxun thought about it more and more and felt that this was the case, and he couldn't help but sweat.

If he follows his thinking, focuses on the development of strategy gameplay and ignores the presentation of IP images, it may really waste the true value of this IP.

Li Rui said: "Of course it's not that the gameplay is not important. If we want to make a classic game, we cannot relax in any link."

"Most players who play card games are relatively casual and light users, and they must not design the system too complicated. We must reduce the types of core resources, try to integrate values ​​and skills into cards, and make it lightweight

Only by being easy to understand can we attract users outside of core players!”

"In terms of operation, we must control the progress gap between various types of players at the system level. We want to make money, but we cannot make quick money, but we must make money in a long and steady manner. I have already written this in detail in the planning project.

You go back and think about it carefully.”

Sun Yaxun hurriedly said, "I understand. I will carry this planning case with me and read it three times a day!"

"No need to be so exaggerated." Li Rui had no choice but to use Sun Yaxun's exaggerated personality, "Do the work at hand first. "My name is MT" is a key project, and I will give you plenty of time. Do it before next summer vacation

Just release the first version!"

"Yes!" Sun Yaxun responded loudly like a soldier receiving an order to attack.

After sending Sun Yaxun, Li Rui glanced at the VB a few more times. Seeing the 9999 forwarding comments and private messages displayed in the background, he didn't even have the courage to click it, so he simply pretended not to see it.

I shorted the magnesium stocks and then went to bed.

...

On August 16, when he woke up, Li Rui glanced at the magnesium stocks.

Last night, I invested 100 million magnesium to short the Dow Jones and played, and sure enough, I made more than 10 million.

The Chinese people in Magnesium give money too quickly and too generously, which makes Li Rui in a contradictory mood every day.

Even though I know that stock trading is not the right way, industry is the foundation, but stock trading is really profitable, and the effect is immediate!

No wonder so many smart people are rushing to learn finance and go to Wall Street. This thing is so addictive!

However, Li Rui also knew that based on his IQ, if he did not have the experience and memory of the reborn, he would have lost all of it now.

This kind of game that the smartest person in the world participates in is not very suitable for him. He can only be used as an Atm. If you really make a lot of money, you have to do business down-to-earth!

Li Rui honestly calmed down and went to work after breakfast.

When he arrived at the office, Li Rui saw a magazine on his desk at a glance.

It is the third issue of "People Weekly" in August, with pages 32 to 35, and a full three pages were used to publish an exclusive interview with magazine reporter Zheng Chichi of Li Rui.

The title is: [Ecological Anti-Credits News: The Shocking Gambling Game]

Li Rui frowned.

This is different from what Zheng Chichi called him a few days ago.

On the day of moving last weekend, Zheng Chichi told him a phone call and told him that the interview would be published in this issue, called [Ecological Counter: Credit Suisse’s Shocking Layout], and asked him what he had to think about this topic.

Li Rui felt that the topic was a bit derogatory, but it was reasonable, so he said he had no objection.

Who knew that in real magazines, changing the "layout" to "gambling", was originally a little tendency, but now it turned into a blatant sarcasm!

Li Rui picked up the magazine and looked serious.

"If Li Rui was a Texas Hold'em player, he would probably be a player who particularly likes to choose allin (all-in), and it would be a quick bet!"

"In the game, few people can see the full picture of Credit Suisse's gambling game, but Li Rui swore to claim that he wants to make a layout called ecological rebellion. As for whether this is a complete industrial chain or a gambler or a gambler

The self-pleasure is unknown at present..."

After seeing the beginning, Li Rui's face became as deep as water.

He said the ecological reversal, the industrial chain was also said, and the layout was said, and there was no problem with this, but the article was said in a sarcastic and sarcastic tone, just like describing a mentally ill-designed rhyme.

, This made Li Rui unacceptable.

"Li Rui is very good at using words such as ecology, reconstruction, subversion, rebirth, and chemical reactions to describe the entrepreneurial business he led, and proposed a theoretical system that seems to be high-level, but no one answered the foundation of this system.

Where? Isn’t it just an inverted pyramid with just one Credit Suisse?”

"Credits' various actions on the Internet also make people doubt their motivations. The fledgling startups directly challenge Penguin's authority, which is not in line with the soil of Confucian culture, but also gives people a feeling of being hit by the car. In addition, the

The immaturity of the ecological anti-concept created is indeed confusing."

...

Li Rui was watching, and his phone vibrated.
Chapter completed!