Chapter 1017 Softbank is a Marketing Company
In addition to the seven emoticon stickers designed by Mami Sakurai, Li Rui also contacted more than 30 island comic artists through Anipu and Kapok, and obtained the emoticon adaptation of the anime characters they wrote.
After obtaining the authorization, under the leadership of Meng Chenyu, Greenfield Culture launched internal designers to design and produce, and on the other hand, it cooperated with many painters on VB.
In Li Rui's idea, in the next twelve months, Ring will launch at least five sets of emoticon stickers every month, and continue to make efforts to monopolize this market.
The Mandarin version of "Sugar Legend" is also being produced. Since it is just a language change, the workload is not large. It can be completed smoothly in a few days and can be released after testing the bug.
Although "Sugar Cube Legend" has long been launched on the island country's Apple and Google stores, this time Li Rui will bring the successful experience of the linkage between Credit Suisse and "Sugar Cube Legend" to the island country and preheat the next RP store.
The rp here is not ringpay, but y. In the future, Li Rui will make ring a real mobile Internet ecosystem core and rely on ring's social relationship to develop expression sticker stores and game stores. This is also the way to make profits in Line's previous life. Now it's all
Being led by Li Rui, no matter how hard they struggled, they could only follow behind the ring forever and eat dust...
During lunch, Li Rui and Zhou Lin met two SoftBank leaders, Shinichi Takahashi and Takeshi Suwon at a restaurant in Roppongi.
With the experience of meeting O the day before, this time it was much smoother. I ate and chatted, and soon entered the formal negotiations.
After Li Rui proposed the monthly traffic card, Shinichi Takahashi and Take Suwon looked at each other, obviously a little surprised by this proposal.
"Why don't use the i-mode model? SoftBank can come forward to contact mobile phone manufacturers for ring and create a one-click ring call function. This model is more commonly used in island countries and will be popular with users." Takahashi Shin-chan said.
Li Rui said: "ring's target users are young people, especially those who use Apple and the latest Android phones. i-mode doesn't meet our requirements."
When you talk to others and talk to ghosts, you will definitely not be wrong when you ask SoftBank to ask Apple.
Sure enough, Takahashi and Mizuhara both showed smug smiles.
The introduction of Apple mobile phones is definitely a great move for SoftBank in telecommunications development business. It successfully seized O's market share, which quickly increased SoftBank's users from 15 million to 30 million. It has been a classic that SoftBank is proud of.
Case.
"We can understand Mr. Li's idea, but we have never done such a case before." Takeshi Suwon pondered.
There are various free phone cards on the market, but monthly traffic cards are indeed rare, because data traffic is the biggest source of profit for telecom operators in island countries. If they adopt monthly payment, they may damage their interests. This is
There are situations that capitalists will never tolerate.
Unless Li Rui can prove that the launch of monthly traffic cards will not only not harm the interests of operators, but will also bring them greater benefits.
Li Rui was ready and smiled and said, "Please allow me to tell me about my plan?"
"Please." Takahashi and Suwon were also curious about what Li Rui thought.
Li Rui said: "I heard that SoftBank is negotiating with O and KDD to prepare to establish the Island Country Mobile NFC Alliance and adopt international NFC standards in mobile phones and services. Is this the case?"
Takahashi nodded and said, "This is not a secret."
NFC is a near-field payment technology and is also a standard widely adopted by developed European and Magnesium countries. Felica payment technology has always been used in island countries, and both parties are not compatible.
In comparison, NFC supports contactless IC cards, and the label price is very low, only a fraction of that of Felica, and the system maintenance cost is also lower.
The world's largest smartphone giants, including Apple, Android, BlackBerry and even Noji, are more willing to use NFC technology.
If the island countries continue to adhere to Felica technology, it will become an isolated island for mobile payments and be isolated from the world. Therefore, the three major telecom operators can only keep pace with the times and promote NFC payment technology while adhering to Felica technology.
develop.
As a rebirth, Li Rui certainly knew that the future world was the world of NFC, so he had to seize this opportunity.
"I hope that the RP system of Ring can be integrated into SoftBank's SIM card, which is used as a credit card for entry and remote payment, as well as a network traffic card. After the user pays a certain monthly fee, he uses Ring to call, send messages, and send pictures.
, listening to music and other services do not require consuming rated traffic."
Technically, Li Rui's requirement is definitely not a problem. The operators of the island country were doing this a few years ago.
The problem is that the monthly traffic card is indeed a bit beyond the operator's acceptance range.
What they earn is traffic money, of course they have to consider whether this matter is cost-effective.
How to price monthly traffic cards?
It's set low, and the operators suffer heavy losses.
It's set to be high, and the user is not satisfied.
In addition, if you sell less of this kind of card, it is meaningless to SoftBank. If you sell more, you can't afford the traffic pressure.
No matter how you look at it, it's a waste.
Li Rui certainly knew SoftBank’s concerns and continued: “I still have some immature suggestions in terms of pricing and traffic.”
"In terms of pricing, can SoftBank obtain the average price based on the average consumption level of users in the previous twelve months, and determine it based on this price?"
"In terms of traffic, you can make packages with different price levels and give different upper limits of traffic packages. You can try it for free within the monthly upper limit. If the upper limit exceeds the upper limit, you can use the speed limit."
Takahashi nodded and said, "If this is the case, there is indeed a possibility of operation."
This model is similar to the double-order rate that SoftBank previously promoted to promote Apple phones.
SoftBank's Apple mobile phone users can use a certain amount of traffic at a lower threshold. If the traffic exceeds the traffic, it will charge according to the actual traffic. It will also set a monthly cap rate. If the fee exceeds the fee, it will use speed reduction and maximum daily traffic value to limit it.
.
As soon as Li Rui said it, Takahashi understood it and was very interested.
This is the difference between SoftBank and O. SoftBank is ultimately a marketing company, only looking at whether it can provide consumers with better products and not considering too many rules.
o It is to stick to the rules in your own set of things. If any plan touches the inherent wall of rules, it will not be successful.
Seeing that the other party was still thinking, Li Rui threw out his early killer weapon: "If SoftBank is willing to support this plan, ring can subsidize 200 island nationwide to each user per month!"
Chapter completed!