Chapter 59 Solution

"I roughly calculated that the profit margin of one of our Blackstone record players is only 1% of the selling price. This is a very dangerous number. It is no exaggeration to say that Blackstone has been on the verge of bankruptcy."

Bai Chuanfeng looked at the crowd and said, "Changing material suppliers and reducing costs is only the first step. In addition, the most direct factor affecting product sales is the quality of the product itself."

After that, Shirakawa Kaede moved a Blackstone record player from Assistant Komatsu.

"Listen to the sound performance of this record player." He casually put on a classical record and then put down the cartridge.

As the record turned, a melodious piano sound came. However, before the record had rotated twice, the piano sound suddenly began to become hoarse and trembling.

The beautiful music turned into annoying noise, and everyone subconsciously frowned.

Bai Chuanfeng turned off the record player and removed the cartridge.

"Yasuda-san, what's the main problem with this record player?" Shirakawa Kaede turned to Masaaki Yasuda, who was sitting on his right.

Masaaki Yasuda answered meticulously, "Excluding the stylus as a factor, it should be that the motor speed is unstable and produces vibration that affects the output of the stylus signal."

He is the head of the technical department and has long been familiar with the working principles of vinyl record players.

More than an hour has passed since the first real high-level meeting of Shirakawa Electric was held.

Shirakawa Kaede came to the white signboard behind her, picked up a pen, and wrote down a set of words, "black obsidian".

After thinking for a while, everyone agreed to this resolution. It was indeed necessary to consider upgrading. Torataro looked excited because he felt that this was his own brand and a brand that belonged to them.

Yamaguchi hesitated for a few seconds and decided to answer honestly, "The unstable motor speed should be solved, but its own vibration may be difficult to eliminate."

After several years of imitating it, it still looks nothing like it, and it even gets worse and worse.

Most of the time, it was Shirakawa Kaede who was talking and everyone was listening. After this meeting, everyone no longer dared to look down on President Sang.

Just looking at the Blackstone record player in front of them, the turntable rotates and the stylus vibrates in the grooves on the surface of the record. The vibration is converted into an electrical signal through the cartridge and transmitted to the power amplifier. It is then amplified by the power amplifier and transferred to the speaker, and finally the sound is output.

Why did we at Blackstone choose direct drive?”

Is it because they have forgotten, or because they dare not.

Seeing that everyone still had blank expressions on their faces, Bai Chuanfeng sighed slightly in his heart. But Yasuda seemed to have thought of something and was thoughtful.

It doesn’t have to be the latest, the one that suits us is the best.

"No, tomorrow... no, I will come up with a revised plan tonight." Yasuda had a sense of shame and courage, and stood up and bowed to promise.

Hearing this question, everyone looked at each other. Why use direct drive? Of course it is because Panasonic, the most advanced vinyl record player, uses direct drive.

Vision, technology, and courage are all there. Based on this alone, they subconsciously thought that maybe Shirakawa Electric would be much brighter than Watanabe Electric in the future.

"By the way, don't forget to design a simple logo, which can deepen customers' sense of our brand recognition."

They subconsciously imitated Panasonic's new design because they saw it, but they ignored that Panasonic designed it this way because they had full confidence in their motors. They also designed a bunch of shock absorbing measures for this.

Finally, Bai Chuanfeng issued another task, and everyone nodded in agreement.

"Blackstone's reputation is no longer very good, especially this year." If Shirakawa Kaede pointed out, the bad product just now, it is estimated that the reputation in the past few years has been ruined.

Since Panasonic first introduced the direct-drive record player in 1970, sales of this new type of record player have been booming immediately.

This is already the lowest standard that Shirakawa Kaede can accept. A normal manufacturer's profit margin is reasonable between 5% and 30%.

Gentlemen, our purpose at Shirakawa Electric is to broaden our horizons and keep making progress. Progress is important, but our horizons are equally important. Don’t stick to the past, be bold in your imagination and have the courage to seek verification.”

After hearing what Shirakawa Kaede said, Yasuda was the first to react. Then everyone was stunned and stunned.

The other is belt drive, with the motor and turntable separated.

After all, the working principle of a vinyl record player is the conversion process of sound-electricity-mechanical.

"Actually, I have never understood a problem. There are two ways to work a record player.

Bai Chuanfeng nodded to express his understanding. The mechanical components are like this and will vibrate as long as they work.

Bai Chuanfeng looked at everyone, hoping to get everyone's answer.

"Obsidian, we will use it as the brand name of our record player from now on." Shirakawa Kaede introduced, pointing to the phrase on the signboard.

In some high-tech or monopoly industries, the net profit margin can even reach 40%-60%. For example, future high-precision chips...

Shirakawa Kaede didn't want to get entangled, so he looked directly at Masaaki Yasuda. "Yasuda, is there a problem with changing to a belt drive?"

Although he doesn't say much, he does have two brushes.

After leaving the door of the conference room, Torataro entangled Shirakawa Kaede excitedly, "Xiao Feng, is this the product we will make in the future?"

"As expected of Yasuda-san, it is very accurate. This is a product with problems that I collected before." Shirakawa Kaede is still very satisfied with Yasuda from the technical department.

If the profit margin of a product cannot reach 5% of the selling price, then there is no need to continue making this product.”

Bai Chuanfeng waved his hand, "There's no need to be in such a hurry. Let's check other designs and refer to other products on the market.

This is a very traditional analog signal conversion process, and the structure of the record player is not complicated. The Blackstone record player only has about a hundred parts in total, which is relatively simple for electronic products.

Panasonic's record player is positioned as high-end, while Blackstone's positioning is mid-to-low-end.

"Why don't we use a belt-driven design?! ​​Because of the material of the belt, when the motor rotates, the vibration transmitted to the turntable will be effectively reduced by the belt."

It's not because Shirakawa Kaede said this design is so advanced, on the contrary. The earliest record players were belt-driven.

Bai Chuanfeng held the table with both hands and looked at everyone, "Reduce costs and optimize design. All of this is to let Blackstone break out of its cocoon and be reborn.

One is a direct drive transmission like our Blackstone. The motor is directly linked to the turntable.

"In addition, the Blackstone record player brand also needs to be upgraded."

Watanabe Lao, who was just about to make a record player at that time, undoubtedly chose this advanced design method that he considered.

"Hey" everyone was very surprised when they heard this.

To put it bluntly, RB people are stubborn and stick to the old rules. The president has set the route, but no one has raised questions in a few years. They have never thought about whether this design is suitable for Blackstone.

The people below looked embarrassed. Although it was because Xiao Watanabe wanted to die, it cannot be said that they were not responsible.

"So Yamaguchi-san, if the motor and needle are replaced, will the Blackstone record player still have these problems?"

Although Torataro still thinks that TVs are more powerful, the record player seems to be pretty good too, and Xiaolu Village didn’t have one before.

Bai Chuanfeng laughed, "This is where we are, it's not even a transition."

"Hey" Torataro scratched the back of his head. He couldn't figure out what it was if it wasn't a record player. Now they can only produce this.

thanks for your support!
Chapter completed!