Chapter 446 Cold Tide

Author: Quiet Thought

Chapter 446 Cold Tide

The appreciation of the yen has caused Neon's output companies to continue to be sluggish.

Now it is not just the metals and textiles industries that are affected, but the mining industry has basically stagnated in the second half of the year.

However, whether it is metal textile or mining, they are not Neon's main output products.

In the Japanese-Rice trade, the more powerful semiconductors, automobiles and home appliances share almost exceeds half of the total output.

And among these three areas, there are only a few excellent companies.

Six companies in the semiconductor industry, including NEC, Hitachi, Toshiba, Fujitsu, etc., Toyota, Nissan, Honda, etc. in the automotive industry.

In the home appliance industry, Panasonic, Sony, Shirakawa Electric Appliances, Sharp and other excellent companies' export products account for more than half of Neon's total foreign trade value.

According to statistics, 13% of all employees in Neon are working in the above enterprises.

For a country, this ratio is actually very exaggerated.

Therefore, although many small and medium-sized enterprises are unsustainable, Neon's total export share has not been greatly affected.

The same thing is true, I will die if I die.

But in the face of such a question, what can Sumida answer?

The share in each quarter is about 2% to 4%, and no one can stand it in a year.

In the current era, Neon products exported to the United States are first priced in Japanese yen and then converted into US dollars.

"Do this first, and wait until the Uzhou responds."

In order to reduce costs and ensure their own profits, have you seen a large company like Toyota tighten its belt?

“Anyway, in the market where Beimi lost, we need to make up for it from other places.

So under the joint efforts of most chaebols, the Zhongzenggen cabinet had to find ways to cool the yen again under pressure.

The uneasy Dazang-seki Miyazawa Kiichi called Sumida's home several times in the long night.

Looking at the financial report in his hand, Shirakawa Kaede frowned.

Another reason behind this is that Germany and Britain both hope that the yen will appreciate further to weaken the competitiveness of the neon manufacturing industry.

But it has no effect for the time being, and that doesn't mean it has no effect in the future.

However, due to exchange rate issues, the price of Toyota Motor in North Mile has become nearly 18,000 US dollars by this year.

But no one expected that the yen would appreciate so quickly.

Seeing the appreciation of the yen, the entire Neon government and manufacturing industry breathed a sigh of relief.

This is a small microcosm of the sharp appreciation of the yen.

There is a huge gap of 6,000 US dollars in the middle. Even if the American people like neon thin-skinned cars, they have to consider whether it is worth it.

If it weren't for its unique technology, Shirakawa Electric might have had a more difficult situation.

Although when the yen was appreciated, most of the chaebols within the Economic Union voted to vote.

For example, a Toyota car is priced at 3 million yen in North Mile, which is 12,000 US dollars at last year's exchange rate.

Lao Mi are so unreasonable, deliberately limiting the price of neon products, making it lose its competitiveness in the Beimi market.

The foreign exchange market is not controlled by Japanese banks, so there is nothing else to do except comfort him.

So when the technical gap was not too big, Philips quickly overtook it.

Faced with the exchange rate of 1:150, Kiichi Miyazawa felt panic in his heart, and even Sumida on the other end of the phone could feel it clearly.

In the previous high-end market, Sony was the only one who could compete with Shirakawa Electric.

Lijiapo, Xiangjiang, Bangzi, they should have no problem consuming low-end products.”

Even if the price rises by 40%, it is not too exaggerated. It is much better than the increase of a few thousand dollars in automobiles.

Shirakawa Electric may not have reached that level, but the future prospects are also not optimistic.

"Hai" Hasegawa is also frowning.

Lao Mi is too domineering and he can't argue, so he can only find a way from other places.

"Start up the development of the Uzhou market. Beimi will not let us reduce the price, so we will reduce the price in Uzhou!"

And looking at this trend, it may be the norm for a long time in the future.

But this trick is not working now, because the US government has imposed a price limit on Neon's imported products.

Nowadays, the Huzhou is still a mess. Even if you have any objections to the price reduction behavior of Shirakawa Electric Appliances, it will be too early to implement it.

The people are joking, the manufacturing industry is wailing, and the government is panicking.

Therefore, in order to maintain the market, profits are no longer the first factor to pursue, and even companies are willing to reduce prices at losses.

Of course, this also includes Shirakawa Electric. Since the beginning of the year, the export profit of CD machines has been declining again and again.

So in October, Japanese silver continued to lower the benchmark fund by 0.5%, and bank interest rates reached the lowest prehistoric 3%.

From then on, Neon began to be isolated on the exchange rate issue.

"As part of the ongoing dialogue between Japan and the rice, the two countries coordinated and reached an agreement on a series of issues of common concern."

The Uzhou country and the United States also have their own related brands, but because it started late, the market share has always been small.

The initial appreciation bottom line was 1:200, but now, it is basically hovering between 1:150 and 1:160.

Of course, it is not only Shirakawa Kaede, the giants in the semiconductor, automobile and home appliance fields, who are also very anxious.

The United States suddenly felt a little relieved about Neon's demands.

However, sales volumes have dropped significantly on some high-end models.

You just need to buy it yourself, don’t expect to buy it too.”

In order to prevent its market share from being occupied, Neon Enterprises are willing to suffer the deterioration of revenue and must maintain the market.

So the yen began to decline, and in just one month it dropped to around 1:164, and it basically remained within this range until the end of the year.

Relying on international popularity and unique audio technology, Sony and Shirakawa Electric have always been mainstream brands in the overseas market.

This exchange rate is a huge burden for any export-oriented company.

Faced with the demands from Neon here, the US Secretary of Finance Baker replied coldly.

Although there was no specific agreement reached, the market believes that this was the Plaza agreement and reached an agreement on the yen.

The market has always been ruthless. As long as you disappear into the eyes of the public for a while, who will remember you then?

But no matter how mainstream it is, it cannot withstand the price will rise rapidly. As the price increases a lot, people will naturally choose those with low prices.

In addition to the vacant market, we must also step up the development of low-end markets in Southeast Asia.

Now even Kiichi Miyazawa, who had radical policies, began to panic. This was too abnormal.

If it weren't for the large-scale portable walkman and CD machine, the price itself would be less than three to four hundred dollars.

Shirakawa Kaede was also forced to reduce prices by this rogue way.

The economic laws I learned in the past seem to have completely lost their effect at this time, and there are no similar cases in history.

However, as the end of October approached, as the Neon government once again submitted a large number of domestic demand revitalization plans to the United States.

"Neon countries have their own ideas about the money market, and do not criticize each other and act on their own. Neon's own judgment is Neon's own judgment when it comes to buying the US dollar.

If you withdraw from the overseas market at this time, it will not be a major blow to the company. If you want to come in again in the future, it will be extremely difficult.

Reduce tariffs on American products, open up the semiconductor market and computer market, simplify the review of imported products, and the continuous reduction of yen interest rates.

Shirakawa Kaede thought for two seconds, but he still insisted on what he had just thought.

Neon companies cannot arbitrarily reduce the price of their products in Beimi, otherwise they will be warned of anti-dumping.

On the one hand, a reduction in interest rates can stimulate domestic demand, and on the other hand, it can also lower international capital's holding rate of yen.

Price reduction can only be reduced a little, and it must be approved by the Ministry of Commerce of the United States before it can be reduced.

Besides, in the Southeast Asian market, the profits in a few years may not be comparable to those in the Varnar.

"Does Philips have surpassed us now on high-end models?"

However, like before, the exchange rate of the yen has not changed much and is even rising.

Since everyone is a victim and is also a member of the Economic League League, they all decided to put pressure on the Neon government in private.

However, after hearing Shirakawa Kaede's decision, Hasegawa hesitated, "Hey, is the price reduction in the Ushima?

In that case, will the state protest?”

"Suma Sumida, how do you view the current exchange rate market in Japan? Is there no problem tomorrow?"

Faced with the international isolation and helpless situation, Neon has no choice but to continue to tamper with himself.
To be continued...