Author: quiet thoughts

In June, the ODS handheld device was launched on the market as scheduled. Prior to this, Hongchuan Electric had already aired several different advertisements on several major TV stations.

No, Hongchuan Kaede had high hopes for ODS, and even filmed several commercials at once.

Facts have proved that after 200-300 million yuan per month, all channel advertising expenses were wasted.

ODS sold very well, with more than 300,000 units shipped in the first month.

The sales volume was even better than expected. After all, to a certain extent, some people no longer want to buy ODS after selling FES.

Therefore, regardless of whether the selling price or sales volume is expected, Hongchuan Electric has set a relatively low price.

For example, game cartridges, platform-exclusive games like "Kirby", are priced at 3,480 yuan.

That’s much cheaper than the 5,500 yuan that FES sells for similar game cartridges.

Part of the reason why the sales of Buonao ODS exceeded expectations is because its first game was exclusive to the platform, rather than a large number of FES games being ported.

"Tetris", "Kirby", "Magic Warrior", "Multiplayer Racing", etc. are all ODS exclusive games.

Of course, FES has also transplanted several games such as "Gold Digger" and "Snow Brothers" that performed well.

In terms of the first game lineup, Hongchuan Electric is going wild as always.

Rich and high-quality games are the biggest motivation for everyone to spend money.

Although ODS and FES belong to the same generation of game consoles, the former is more portable and can be played online with multiple people.

Therefore, there are some differences between the two in terms of audience groups and game consoles.

Therefore, it is not so surprising that ODS sold more than 300,000 units in the first month.

According to the plan, the sales in Bei Mi Na will be completed three months after Neon’s home market.

Unlike handheld consoles and home consoles, Hongchuan Electric does not have to worry too much about the impact of "Atari Impact".

No, tomorrow the overseas version of ODS will officially launch eastward, and it will welcome a special guest.

"Hongchuan, I have to say that my factory is very surprising."

Jobs was shocked when he saw the spotless equipment in the workshop and the operation of the modern assembly line.

Not only the equipment, but also the strong discipline and collective consciousness of the neon workers impressed him deeply.

The free and informal working atmosphere is different from that in North America.

The workers there are just like an army or robots obeying orders, and all their actions will be carried out in accordance with the regulations.

Seeing that scene for the first time, he could express his surprise from the bottom of his heart.

"They are all very good workers, and that batch of ODS will land in North America next month."

At this time Hong Chuanfeng and Jobs are in Kawasaki City. If they come over tomorrow, they will visit the Red Electric Super Factory there.

In Kawasaki, one-third of the industrial land was taken over by Hongchuan Electric.

The latter directly provides 15,000 jobs for Kawasaki, and the number of people making a living relying on Hongchuan Electric throughout the industry chain is several times that number.

It is not an exaggeration to say whether Ruming's Kawasaki is "Hongkawa Electric's Kawasaki", and Hongkawa Holdings will also be more involved in the future development there.

So during tomorrow’s visit, Governor Nagasu, who had received the news, was busy introducing Hongkawa Kaede and Jobs to the various customs in Kawasaki.

The one with the enthusiastic attitude, those who didn't know, thought he was the person in charge of the factory at Hongchuan Electric.

Jobs was shocked by the discipline and obedience of the Hongchuan Electrical Appliance Factory. After hearing about the first batch of handheld computers being produced in North America, he also became interested.

"Hongchuan, since this is a very special first batch of goods, please leave him one as a souvenir."

"No problem" Hongchuan Feng happily agreed to Donglai.

"He asked for the one numbered 1." Jobs believed that it was unique and worthy of his collection.

In spite of his vanity and conceited request, Hongchuan Feng also agreed to Donglai.

The 29-year-old gang leader Qiao doesn't know how to restrain his sharp edge.

Bunao Hongchuanfeng doesn't talk too much, he's not that easy to teach, and besides, he himself is young.

"That's wrong Hongchuan, SIC's chips for Mac must be reduced by another $10.

I can’t imagine how popular Mac is now in the United States, and how famous SIC chips are because of it, all because of Ping Meng’s contribution.”

This is not the main purpose of Steve Jobs' visit to Neon. The visit is fake, and the desire to bargain is not real.

"No, Steve!" Hong Chuanfeng rejected him directly, "That doesn't comply with the terms of the agreement, and $90 is already their lowest price.

Moreover, SIC80281 is not profitable at all in the Mac business, and they have been supplying Pingcheng at a loss!"

SIC80281 does not make much money on Mac, but it is not a loss at all.

It's just that the profit is very thin, but if it drops by ten dollars, it will be a real loss.

"Come On~!" Jobs was very dissatisfied with Hongchuan Kaede's attitude, "How about Mac! The Mac that everyone is crazy about!

They can use SIC's chips, that's my honor, isn't it?"

"Steve" Hong Chuanfeng was almost laughed at by the arrogant Qiao gang leader, "90 US dollars is their bottom line, and SIC is already the lowest among several comparable chips.

Have I ever thought about whether I can buy a Motorola or Intel chip for $90?"

“The first principle for choosing suppliers in Pingcheng is technology, and then cost.”

"In this case, why should we ask for a price reduction for SIC now?"

"Hongchuan, I first heard him say whether SIC has obtained Pingcheng's admission qualification. But whether it is the price, they need to renegotiate.

First of all, I have to admit that because of their choice, SIC has gained popularity in North America.

These are not the hidden wealth that Pingping brings to SIC, and he feels that these should be taken into consideration when negotiating with each other."

"Ha~" Hong Chuanfeng wonders if Jobs is shameless, or if he is really arrogant enough to think that he has created tomorrow's SIC.

"Steve, you can renegotiate if you want, but let's wait until the end of the year." Hongchuan Feng was too lazy to waste any more words with him.

SIC and Pingcheng just signed an agreement at the end of last year, and the contract period is one year.

Want to renegotiate the price? OK, let’s follow the spirit of the contract and wait until it’s implemented.

There is no doubt that the two parties have great differences in the price of chips, and the initial communication also broke up.

Jobs, who flew back to North America the next day, also got angry outside his Sanremo duplex on Zhongyang Park West Street in Manhattan.

Is it true that he recently bought a high-end residence, sold 300,000 Mac computers in six months, and Steve Jobs also gained a lot of weight?

Not only did he spend millions of dollars to buy the place, but he also hired designers from I.M. Pei's company to renovate the mansion.

At the same time, the recently ambitious Jobs is planning to buy an old Spanish colonial-style mansion in Woodside.

Not only in the economy, but also in the management of Pingcheng Company, Jobs' status also began to recover.

The haze caused by the failure of the LISA computer seemed to be gradually dissipating, and Mac gave him the capital to be proud and arrogant.

That's why Jobs naturally asked for SIC to lower its price. He was so proud that he thought he had given SIC a chance.

Now the wrong party is just not grateful, but he dares to resist himself.

Do you know if Steve Jobs mistreated the people on the LISA computer development team? Steve Jobs said it directly to their faces.

"We failed, we are a second-class team, second-class players. There are many people there who are second-class or even third-class employees, so tomorrow, he is asking to lay off some of us."

Look, in the Lighthouse Country, Gang Leader Qiao started to discriminate directly.

He was so arrogant, but he felt very unhappy after Hongchuan Feng rudely refuted his request.

When he visited Fremont's state-of-the-art factory the next day, he immediately lost his temper again.

"Carter! Repaint all the equipment a bright color, and the walls must be red.

Besides, their factory is too dirty. Do I know what he saw when he went to Neon?

He saw their clean and tidy workshop! There are many workers who obey orders perfectly! Why can't they do that?"

Although Jobs was unhappy with Hongchuan Feng's attitude, he was deeply impressed by Hongchuan Electric's factory.

"Steve, those are precision pieces of equipment and could cause problems if repainted.

In addition, with red walls, it is easy to see dust and dirt." Production Director Carter disagreed.

"Do as he says!" Jobs interrupted without question.

Carter shook his head. He didn't want to argue with Jobs anymore.

Is this just a small sign of Jobs' recent arrogance? Do you know how he mistreated the visiting Mrs. Gaul?

Jobs was very impatient when Mrs. Mitterrand asked questions about workers' welfare and working environment.

He turned to the translator and said, "If she is so interested in factory benefits, tell her that she is always welcome to work there."

The translator was stunned. His face turned red and he didn't dare to translate that sentence to the manager's wife.

No, then it would be Steve Jobs's status after the success of Mac.

He feels that he is not bound by anything, including the law.
To be continued...