Chapter 299 A plan to make money

Author: quiet thoughts

Chapter 299 A plan to make money

In Tokyo, Shirakawa Kaede, who has returned to Shirakawa Electric, is immersed in dealing with the affairs accumulated during this period.

In fact, there are not many things that need to be dealt with by him. After all, not everything is idle in his hometown in Akita.

The office is still the president's office that was left over from the original Watanabe Denki old office building.

Although most employees of Shirakawa Electric moved to Kanagawa, Shirakawa Kaede stayed.

Although the place is a bit old and the facilities are not very complete.

But after all, it is still located in Tokyo, and it is much more convenient to conduct business transactions and other activities.

As for the headquarters on Shibuya Center Street, it has been topped out.

There will be another half year to complete the decoration and layout, and it is expected that everyone will be able to move in in the second half of this year.

Therefore, Bai Chuanfeng looked at the somewhat old office and sighed in relief.

Let’s endure it a little longer and climb to the top in half a year to see the busiest street scene in Tokyo.

Dong Dong, there was a knock on the door.

Bai Chuanfeng raised his head, it was Assistant Komatsu.

"Mr. President, two candidates for the newly recruited personnel director have been identified. When do you think the interviews will be scheduled?"

Minister of Personnel? He was in a daze for a moment before Bai Chuanfeng came back to his senses and said, "Next Tuesday."

"Hai" Assistant Xiaosong quietly exited the room.

Ever since the president came back, I have been in a daze for the past two days.

The strange thing is that Kobayashi Sang, who was often inseparable from him, has not appeared again after a few years, and now he is preparing to recruit a new personnel director.

Assistant Xiaosong didn't know what happened, and she didn't dare to ask. At this moment, she could only treat herself as a transparent person and reduce her sense of existence.

"By the way, I'll call SIC later and I'll go there later."

"Hai," Assistant Komatsu, who had just retreated to the door, responded in a crisp voice with his head held high and his chest raised subconsciously.

After waving his hand, the office became quiet again.

Bai Chuanfeng looked at the empty desk, a flash of memory flashed in his eyes.

Ever since Kobayashi Asuka left, he always felt that something was missing around him.

There are some things that he still hasn't figured out yet, such as why Asuka Kobayashi is avoiding him and how she avoids her family's request for a son-in-law.

You can't just bring an heir back out of thin air, that's too ridiculous.

Wait! A flash of light flashed through Bai Chuanfeng's mind. It couldn't be such a coincidence, right?

Thinking about the days when I was with Xiao Lin, it seems that I really didn’t take any safety measures.

Also, on the way to Hokkaido, I faced the discomfort of sashimi every time, and the sight of my back running to the bathroom.

Bai Chuanfeng seemed to understand something, he grabbed the phone on the table and wanted to make a call.

However, as soon as the phone was put to his ear, he suddenly remembered that he didn't even know the phone number of Asuka Kobayashi's home.

A wry smile appeared on his face, which really caught people off guard.

Forget it, I guess she won't see him now. Let's ask around when she goes to Fukuoka for a business trip.

Putting aside the worries in his heart, Shirakawa Kaede packed up and prepared to go to SIC in Shibuya. Many things could already be planned in advance.

"This is SIC's new generation 8-bit processor chip?" Bai Chuanfeng looked at the small chip in his hand with a focused expression.

"That's right," Masato Shima seemed to be in a good mood, "SIC808A has been successfully taped out. After testing, it basically meets the design requirements, and no additional changes are needed."

Compared with the previous two chips, the design requirements of the 8-bit processor are much lower, and the difficulty has also plummeted.

Therefore, Shimamasari completed the finalization and trial production of the chip without spending much effort.

"What is our production cost?" Besides performance, Shirakawa Kaede's biggest concern is cost.

This is related to the core competitiveness of the product and is also one of the key factors in whether it can open the market.

"Based on 100,000 pieces, the cost per piece is about US$8. If the shipment reaches 1 million pieces, the cost will be reduced to US$5.

If it continues to accumulate to 10 million, the unit cost of our chips may even drop to less than 3 US dollars."

Regarding this issue, Heitaro Nakajima also knows very detailed.

Since becoming the president of SIC, the chip business has been his top priority.

And when it comes to shipments of 10 million, his eyes shine brighter than Shirakawa Kaede's.

Obviously, the profits from the chips stimulated him. He didn't know whether he knew it or not, and he was shocked when he saw it.

The 8-bit chips from the United States currently on the market generally sell for around US$25 to US$30.

Nowadays, the cost of SIC's 8-bit chips is around US$8, so will the costs of chip manufacturers such as Zilog and MOS be higher than US$8?

Of course not, they will only be lower. But z80 and mos6502 can be sold for 30 US dollars, which shows how high the profits are.

This does not include chip aristocrats Intel and Motorola, whose 8-bit chips sell for higher prices and have higher profits.

"Chairman Shirakawa, how much does our 8-bit chip cost?"

As he said that, Heitaro Nakajima was already gearing up. He couldn't wait to enter the venue to grab food.

The American guy's pricing was too shady. Only after he came into contact with this industry personally did he realize how much he had been cheated.

Now that he has become a serf and becomes a master, he really wants to teach those Americans how to fight a price war.

"About 18 to 20 US dollars." Shirakawa Kaede gave an answer that surprised both Heitaro Nakajima and Masato Shima.

"Eh?" Nakajima Heitaro looked at him strangely, when did his junior brother become so kind-hearted.

It stands to reason that if there is huge room for price reduction, shouldn't we set an ultra-low price to completely kill the prestige of American chips?

Just like Neon's current DRAM chips, in terms of price and quality, they are all inferior to products from well-known manufacturers such as Intel.

According to information obtained by Heitaro Nakajima from Fujitsu, Neon's share of the DRAM chip market this year is likely to exceed the expected 30%.

This is 30% of the global market. Five years ago, this number was still less than 10%.

In just a few years, its share has more than tripled. What does it rely on, but ultra-low prices and reliable quality?

Now Nakajima Heitaro is trying to copy this model, but Shirakawa Kaede's pricing strategy seems to have no such intention at all.

Seeing that he was still surprised, Bai Chuanfeng also patiently explained to him the reason for doing this.

"Brother Nakajima, the price of our 8-bit enhanced chip is already far lower than the market price.

The reason for doing this before was to open up the market. Now, after half a year of fermentation, SIC8089 has begun to take shape.

In addition to Namco, Taitung, and Sega are all making inquiries from us, and their purchasing intentions are very strong.

It can be said that SIC8089 has initially established a firm foothold, and the goal of low price has been achieved.

Therefore, for the latest generation of 8-bit chips, we will return to normal market prices.

After all, low price is only a means, not an end. Market share and profit are our ultimate goals.

Besides, with a cost of US$8, the price range is already very small.

Too low a price will affect our profit margins and will also be an obstacle to subsequent product launches."

What Bai Chuanfeng means is very obvious, that is, SIC8089 has completed its low-price mission.

As long as you have stable customers, you can return to normal prices on new products.

After all, he is not doing charity. With a cost of 8 US dollars, it is normal for me to make a profit of 10 to 12 US dollars.

At least it's much more conscientious than Zilog's profit of more than 20 US dollars.

In addition, Bai Chuanfeng actually doesn't want to take too big a step, as that would easily lead to a loss of eggs.

For example, in the current DRAM business, neon manufacturers are killing everyone at such low prices, which will sooner or later attract the iron fist of capitalism.

In fact, it doesn't matter if the price is low, but I am not a good person in my childhood and I am too greedy.

The VLSI Research Institute, formed by Fujitsu and NEC, wants to take advantage of the profits of the entire chip industry chain.

Yes, the whole industry chain.

From chip raw materials, intermediate materials, manufacturing equipment to chip products, the entire industry chain advances hand in hand, leaving no soup to others.

If it is allowed to develop, let alone the United States, the whole world will have nothing to drink.

Anyone would be anxious, but that's not how business works.

If Neon had its own sovereignty, that would be fine, but don’t you know your own status clearly?

After all, I am still inflated, and I want to overthrow the old beauty and taste what it's like to be the boss.

Although he is the financial boss, Bai Chuanfeng still wants to say: Gouzi, when the chain around your neck is not untied, it is better to be more honest.
To be continued...