The popularity of Yang's Tea Building is getting more and more intense!

The business of nearby inns, restaurants and businesses has improved a lot.

This made Yang Benman very happy.

Because the more famous the building is and the greater the influence, the more effective his naming rights will be.

However, Wang Fugui, who is responsible for the specific operation of Yang's Tea Building, is happier than Yang Benman.

Because in the past few days, he found that the shops in the Yang Family Tea Building have become more popular.

There were a few rooms that were not particularly good before. People thought the price was expensive and never rented them out.

But now they are all rented out.

Not only that, there was even a situation where several families rushed to rent it on the same day.

"Uncle Second, the shops next to Zhenbao Pavilion were transferred out at a high price today. Should we approve it?"

As the first student of Guanshishan Academy Business School, Wang Youcai has now started to intern with Wang Fugui.

"Why do you ask this? Normally, although the transfer of these shops must be approved by our building management office, it used to be a procedure. As long as these people don't do anything randomly, we will approve it directly."

Wang Fugui is very satisfied with his nephew. He is steady at a young age and is flexible in his mind. He is much smarter than him and has a broader future.

According to Wang Fugui's understanding, Wang Youcai should not ask for advice on this little thing unless there is something strange inside.

"The shops this time were all purchased and used to open pocket watch stores. In addition to the shops on the second floor, our Yang's Tea Building will have more than five shops selling pocket watches in the next month. Isn't this a bit exaggerated?"

Obviously, this is the reason why Wang Youcai came to ask Wang Fugui whether to approve the shop for this time.

For buildings, I naturally hope that all kinds of shops can be complete and not all of them of the same type.

Because nowadays, people have not realized the impact of the cluster effect and think that putting the same shops together is a very wasteful thing.

"Originally, Yongping pocket watches were planned to be sold in the Treasure Pavilion, but when His Highness the King of Chu saw that in Chang'an City, several families went to the Tang Dynasty Royal Patent Office to purchase the patent use rights of Yongping pocket watches. They immediately set up a special shop in our building to open a specialty store for Yongping pocket watches.

I guess other businesses want to get some light from Yongping pocket watches, so they are all concentrated in our building. But this is also a good thing. In the future, whenever everyone thinks of buying pocket watches, they will think of our Yang's Tea Building. The abortion will probably be even more popular at that time."

Wang Fugui is often around Li Kuan and can hear some opinions expressed by Li Kuan inadvertently, so he has no special opinions on the fact that several pocket watch shops are opened in the building at the same time.

"City South Pocket Watch, Hamedi Pocket Watch, Xiao Pocket Watch, Fan Pocket Watch, Cui Pocket Watch, and our Yongping Pocket Watch. At that time, the pocket watches in Chang'an City will go from supply to oversupply."

Wang Youcai felt that the situation in front of him seemed a little confused.

In his opinion, this is a typical disorderly competition.

However, at this time, his voice was still weak and he could only seriously implement Wang Fugui's decision.

Anyway, for Yang's Tea Building, no matter how competitive these pocket watch shops are, the rental fee that should be paid is not a penny.

"It's not that simple! It's not that difficult for you to make a pocket watch that looks a bit like a Yongping pocket watch. But it's very difficult for you to make a pocket watch that is as accurate as a Yongping pocket watch. Besides, other families rashly enter this field, and they can't do better than Yongping pocket watches.

I have heard some news that the design size of the Hamedi pocket watch is twice that of the Yongping pocket watch. No matter what price they sell, they should not have any substantial impact on the Yongping pocket watch."

Wang Fugui is obviously very confident in Yongping pocket watch.

This is a pocket watch that is taking the high-end route. Other nobles who have just entered the pocket watch industry, even if they can produce products that meet the requirements, their influence will not be comparable to that of Yongping pocket watches.

"Since my second uncle has an idea, I will pass the review! Starting tomorrow, a craftsman will soon be able to enclose these shops and start decorating!"

"Approve it! We approve it here, and they can also find suitable shops elsewhere. At that time, the amount of losses will be us."

Wang Fugui personally participated in the matter of approving the transfer of the patent right of Yongping pocket watch.

He knew very well Li Kuan's attitude towards this issue.

Nowadays, so many pocket watch workshops have opened specialty stores in the Yang Family Tea Building, which is actually a good thing for the King of Chu Mansion.

Yang's Tea Building is positioned as a high-end product, so the things it sells are naturally high-end products.

Pocket watches are definitely high-end products and luxury goods for people of this era.

...

As the person in charge of the Datang Daily, Luo Binwang has been busy these days.

There are some major events happening in Chang'an City and even the Tang Dynasty every day. How to report these major events requires Luo Binwang to check, and sometimes even ask for instructions from Li Kuan.

He basically won't have any holidays all year round.

"President Luo, if the advertising contract I talked about yesterday has not been signed yet, I think I can wait a little longer!"

Luo Binwang was really reviewing the manuscript published tomorrow, and a manager in charge of advertising business hurriedly ran in.

"What's wrong? This contract has not been specially reviewed by someone. There is no problem. Is there anything I haven't noticed?"

Luo Binwang put down the pen in his hand and looked at Qin Chun with some confusion.

This manager was promoted by him after he served as the head of the Datang Daily. He was very reliable in his work and was good at dealing with merchants, so Luo Binwang asked him to be responsible for the newspaper's advertising business.

"No, there is no problem with this contract. The problem is that two more mourning companies came to us to discuss this month's advertising business. But these businesses all make pocket watches, and the advertisements they make are also pocket watch advertisements. However, according to our customary regulations, the same newspaper will not accept advertisements for the same type of product within a month.

Although this agreement is not reflected in the contract, if we take up advertisements from several other companies, it will inevitably make people feel that as long as our newspapers give money, all advertisements can be published, which is very unfavorable to our newspapers' image. So I wonder if we should choose one of the several companies again and discuss the advertising matters again."

This practice has become very common in Chang'an City.

With the increase in literacy rate, the sales of newspapers in Chang'an City are also increasing year by year, and the advertising effect is naturally getting better and better.

However, advertising costs are different for different newspapers.

For example, Datang Daily has the highest sales volume and the advertising fee is naturally the most expensive.

Other newspapers such as Chang'an Evening News, Qujiang Daily, etc., have a linkage between advertising fees and sales.

However, advertising costs are not simply measured by sales volume.

Merchants will also observe the effectiveness of advertising in each newspaper, so as to weigh the pros and cons in their minds.

"Are they all advertisements for pocket watches? I also saw the pocket watch given to the Lord of Yongping that day by His Royal Highness the King of Chu. It was absolutely difficult to reduce the function of the clock to a pocket watch that is the size of a child's palm. I wanted to buy one myself, but I couldn't buy it at all. Why did so many pocket watch merchants come to our newspaper as advertisements?"

Although Luo Binwang comes into contact with newspapers every day, he sometimes may not know so clearly about the movements between various businesses.

"The news about Yongping Pocket Watch was first reported in our newspaper. The advertising information of my merchants compared with Yongping Pocket Watch. These pocket watches are quite different from those of Yongping Pocket Watches, regardless of size, weight and thickness. One of them has a big difference from that of Yongping Pocket Watches. Although they are much smaller than the clock, if they put them in their arms, they will probably become women!"

Qin Chun couldn't help but joke that it was really that pocket watch, it didn't look like a pocket watch at all.

"If you say that, it's possible! The larger the size of the pocket watch, the easier it is to produce the parts inside. Now there are workshops in Chang'an City that can produce the sizes used on Yongping pocket watches. If the parts with less difficulty are naturally more workshops to produce.

However, although our contract yesterday has not been officially signed, you have discussed the content with the Hu man. If you repent rashly, it will damage our reputation of the Tang Daily."

"With that being said, it's not impossible for us to continue to sign advertisements with that Haha. But I'm worried that by then, this Hamedi pocket watch sells worse than other pocket watches, and people from other newspapers may fan the flames among merchants and say that the effectiveness of advertising in the Datang Daily is very poor, and that merchants can go to their places to advertise. In the long run, it will be unfavorable to our newspaper's advertising revenue."

As the person in charge of advertising business, Qin Chun naturally needs to consider the newspaper's overall advertising revenue in the future.

This is his performance indicator.

"If you have this concern, it's very simple. Isn't your advertising department considering further development of your business and trying to start designing advertising content and specific promotion plans for merchants? You can use a Hamedi pocket watch as a typical case to promote it. At that time, our Datang Daily Advertising Department will become the best partner in the eyes of businessmen."

After several years of development, the advertising business has gradually become an inevitable business for all merchants.

However, so far, no company in Chang'an City specializes in advertising business.

Most businesses slapped their heads and after thinking of any advertising plan, they asked their friends to go to newspapers or other platforms that can display advertising to discuss cooperation.

Once when Li Kuan went to inspect the Tang Dynasty Daily, he simply mentioned this question, and Luo Binwang immediately remembered it in his heart and asked the advertising department to start working on this aspect.

At present, he feels that several businesses want to promote pocket watches at the same time. If Hamedi pocket watches can become the best-selling pocket watch after advertising in the Datang Daily, then it will definitely be a very meaningful thing for the newspaper's advertising department.

"Shopkeeper Luo's proposal is amazing! It's really wonderful! But we don't know whether Hamedi pocket watches are better or worse than other companies. Should we compare them and choose a partner?"

"No need to compare it again! Since we have negotiated a contract with Hamedi, he is our partner. I have met this Persian Hu merchant once before, and he is a very knowledgeable person. Otherwise, there are so many Persian maritime merchants, how could he have the best time in Chang'an City?

Besides, whether Hamedi pocket watches are better or worse than other companies, after our promotion, sales can become the number one. Wouldn't that better show your advertising department's excellence?"

Luo Binwang is obviously not the kind of mother-in-law and timid person.

Since I decided to do this, I would like to discuss with Hamedi to further improve the advertising plan.

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As for whether the other party would agree, this is not something Luo Binwang is worried about.

As long as your mind is not in the water, Hamedi will not object to this matter.

This is like the later CCTV said that she would discuss product promotion plans with you and was ready to use all her strength to help you promote products. There is no extra cost. Which merchant would disagree?

Don’t you run over and call him dad desperately?

"Okay, then I will go back and discuss with my colleagues in the advertising department about advertising plans to promote Hamedi pocket watches, and then take the contract to communicate with Hamedi."

When Qin Chun saw Luo Binwang say this, he naturally started to execute immediately.

After Luo Binwang continued to handle the work for a while, he felt that the incident just now seemed quite important to the future development of the Datang Daily.

These days I heard that His Highness the King of Chu is at home. Why don’t I go and see the little corn and ask him what good suggestions does His Highness the King of Chu have?

After this thought came to mind, Luo Binwang immediately couldn't sit still.

After a brief tidying up, he got on a Mercedes-Benz four-wheeled carriage and headed towards the villa of the King of Chu Mansion.

When it comes to innovation, Luo Binwang only imitates Li Kuan.

What the advertising department of Datang Daily needs most now is innovation.

In order to make the advertising department famous, Luo Binwang is also ready to take the initiative.

Of course, he was also preparing several plans in his mind. Then, by asking for advice on the reasons for the plan, Li Kuan will guide the new direction.

To avoid running over to find Li Kuan directly, it makes people feel that there is a problem with work, so they will immediately throw it to the leader.

If Luo Binwang had never understood this kind of workplace taboo, he would definitely not have understood it in the early years.
Chapter completed!