Chapter 1052 Looking forward to learn from the scriptures
The sharp contrast between Gu's clothing shop and Taiyuan Wang's clothing shop on the opening day became the target of important reports from various newspapers the next day.
Nowadays, everyone’s speech is relatively free. As long as you don’t do anything to slander the court, there is actually no big problem if you scold the aristocratic families.
Especially behind each newspaper, it often represents a noble or aristocratic family. When they scold their opponents, they have nothing to do.
Even newspapers like the Moon newspaper are very brave.
For sales, I really dare to say anything.
"The prodigal son of Wang, Taiyuan, spent thousands of cents of money to advertise. Posters of Wang's clothing shop can be seen all over the streets, but the sales volume of the opening and sale is even comparable to that of Gu's clothing shop, which only sent a little leaflet. I heard that the owner of the Gu's clothing shop was still a young lady. The Wang family in Taiyuan was so embarrassed that he was so embarrassed."
"It is obviously not omnipotent to advertise in newspapers. Sometimes, the effect of a flyer may be more effective than spending a lot of money every day in newspapers. The author speculates that the advertising prices of various newspapers will decline in the future. Many people who hope to advertise will probably reconsider input and output."
"The price of a ready-to-wear piece is not enough to buy cotton cloth. What clothes do you sew by yourself in the future? Just go to Gu's ready-to-wear shop to buy it. Can you still survive in the future with so many cotton cloth shops in the east and west markets?"
"Shocked! The children of a thousand-year-old family are not as good as a young lady."
Various reports are filled with newspapers.
Although next to these articles is the advertisement of the Wang Clothing Shop in Taiyuan, the professional ethics of these writers are obviously very high, and they do not write for others just because the other party is their own financial backer.
This made the merchants and people in Chang'an City eat a lot of melons.
"Master, if you say that our pocket watches also use this method of distributing leaflets and then gathering signatures to promote them, can we sell a large amount of inventory in a short period of time?"
Sarai held a newspaper and made his own suggestions to Hamedi with emotion.
Nowadays, there are not only Yongping Pocket Watches, but also Hamedi Pocket Watches are also well-known.
Although both Hamedi and Saray never thought of surpassing Yongping pocket watches, everyone hoped that their pocket watches would be more popular.
"I think it's a bit difficult. This pocket watch is for nobles and wealthy businessmen. You arrange for people to go to the street to distribute flyers, even if you tell everyone that you can get a 20% discount with the signature of the collection. So what if it's a 50% discount? Even if it's a 50% discount, these ordinary people can't afford it.
And you have no way to distribute leaflets to those nobles and wealthy businessmen, or even those nobles and wealthy businessmen, and you don’t find us by promoting leaflets at all.
Although the way Wang's advertisements in newspapers in Taiyuan seems to have not been successful, this does not mean that advertising in newspapers is of no value.
On the contrary, I think things like pocket watches should be advertised in newspapers or magazines, which is the most suitable means of publicity. As for sending flyers, when did you see the guy from Zhenpin Pavilion go to the street to send flyers?"
Hamedi's words left Sarai speechless.
Although flyers are already a relatively easy-to-operate publicity method and are relatively cheap, this means that this publicity method is not suitable for some high-end products.
After all, when advertising, it depends on who the audience is.
Otherwise, if you spend money aimlessly, the effect will definitely be very poor.
"I heard that Guanshishan Academy Business School now has a special discipline, which is dedicated to studying how to promote products. However, it is said that they have not yet recruited students from outside, and they are directly recommended to students in various workshops and shops of the King of Chu Mansion to study. If you have the opportunity to study hard, it will definitely be very beneficial to the development of our shop."
Although Sarai is just a servant, he is a servant with pursuit.
As a naturalized Tang Dynasty native, it is very difficult for people like Saray to enter Guanshishan Academy, not to mention those subjects that have not yet been officially recruited publicly.
"Guanshishan Academy Business School has its own magazine. If you have time to find out all their articles and study them carefully, maybe there will be some related papers in it. As for directly entering the academy to study, don't think about it.
So far, except for the female students, some of the Tang people who came from Japanese and Turkic origins, they can go to study, other colleges only recruit children of Han people.”
Hamedi obviously also knows quite well about Guanshishan Academy and knows that he will not have the chance to go in and study in his life.
"That's all. However, Master, I think if you have the chance, you can buy a few Han female slaves back. At that time, the little master's household registration can be registered as a Han nationality, so you will have the opportunity to enter Guanshishan Academy."
Hamedi's little family died in the war between the Great Food Empire and the attack on Persia.
Over the years, he has been busy with business matters and has not yet remarried.
Now, after Sarai said this, he felt that it was indeed feasible.
The people in Xishi are legal.
After some officials in the Tang Dynasty committed an accident, their wives, girls, and maids at home were sometimes demoted to slaves.
Some of them will eventually flow into the people in Xishi.
Of course, in the market, it is definitely very difficult to buy beautiful Han women.
"Your idea is good, I'll go and have a look now!"
Hamedi's heart suddenly moved.
...
"Mei Niang, this is the fresh bayberry transported from Jiangnan. After picking it from the trees, it was immediately sent to the boat. Then it was made of saltpeter and ice along the way for refrigeration. I guess there is no fresher bayberry in the entire Chang'an City, so you can try it."
In the Chu King's Mansion, Gu Panpan was smiling all over his body, and personally brought a basket of bayberry to Wu Meiniang.
Gu's ready-to-wear shop has been making a big splash these days, steadily pushing the Taiyuan Wang family down.
This matter has become the topic of conversation among the people of Chang'an City after dinner.
As the winner, Gu Panpan naturally had to come over and thank some Li Kuan and Wu Meiniang.
After all, Li Kuan and Wu Meiniang made great contributions to Gu's clothing shop being able to win.
"The bayberry on Jiangnan Road is a masterpiece of the Tang Dynasty! In the past, few people were transported to Chang'an City for sale, but today I will benefit you from it."
Wu Meiniang looked at the red and purple bayberry, and her mouth couldn't help but feel sore, and her saliva came out.
The so-called quenching thirst with plum blossoms is probably the same.
"Hehe, this bayberry is very unstorable! It is best to pick it and eat it immediately. When I was in Jiangnan Road, I ate the newly picked bayberry. However, there was no way after I arrived in Chang'an. Even if I was transported by a fast ship, it would take at least three or five days to arrive from Jiangnan to Chang'an."
Gu Panpan said, and found a seat to sit down.
"After you say that, the bayberry is really comparable to the lychee. They are both extremely delicate, but the taste is very delicious, which makes people want to eat it again after eating it."
Just as they were talking, a maid was already cleaning the bayberry.
Soon, a pot of bayberry appeared in front of Wu Meiniang.
The fine water droplets stick to the bayberry, making it look more vibrant.
Wu Meiniang started eating without hesitation.
"Mei Niang, what should I do next? Yesterday I saw that the guy from Wang's ready-to-wear shop also started to distribute leaflets like me on the street.
I guess they can know the assembly line production method in a short time, and immediately imitate the past. If no one tells him, this thing may be mysterious; but once someone points it out, it can be imitated immediately, and I can't stop it even if I want to stop it."
Fortunately, Gu Panpan was not blinded by victory at this time.
She knew very well that the strength of the Wang family in Taiyuan was still there, and the situation in the past few days did not cause any harm to them.
"It depends on whether your Jiangnan Gu family plans to make cotton fabrics and garment production as the focus of the family's future development. If not, then you don't have to do anything. You can manage the current garment shop well and don't compete with the Wang family in Taiyuan.
With the customer base you have accumulated now, as long as the quality, style and price of your clothes are always competitive, then your shop can live a good life."
Wu Meiniang already knew Li Kuan’s attitude towards this industry, so when she guided Gu Panpan, she had no strength to maintain.
To a certain extent, Gu Panpan is now a test product for Wu Meiniang in the clothing industry.
"Although our Gu family's industry is very large, it does almost everything and has not formed a decent focus. I carefully analyzed it and felt that the three fields of shipbuilding, food and cloth and clothing are actually worthy of focus development.
Needless to say, shipbuilding is not a matter of time. His Highness the King of Chu has emphasized the importance of this industry many times. The future will definitely be the focus of the development of the Tang Dynasty. Although our Gu family’s previous shipbuilding technology was not very high, it was still quite reasonable. I think it can be further strengthened.
As for grain, Jiangnan Road is now the largest rice-producing area in the Tang Dynasty. I think selling grain to different areas for sale is not high, but the profit is large in volume, stable and long-lasting business, so I think it can also be used as a development focus. In this regard, the advantages of shipbuilding can be used. With each other, the two industries support common development.
Finally, there is cotton clothes. I have already started to arrange for people to plant cotton in northern Shuozhou. In the future, even if the Gu family cannot become the largest cotton workshop owner in the Tang Dynasty, they will become the top ten.
As for processing cotton cloth into clothes, we naturally cannot give up. I even think we can study the dyeing and printing technology so that all kinds of clothes can be sold at a better price. Mei Niang, what do you think?"
After Gu Panpan finished speaking, he looked at Wu Meiniang with anticipation.
Although she always felt that she was one of the best business-minded women in Chang'an City, it depends on who she compared.
In front of Wu Meiniang, Gu Panpan never felt that she was better than her.
"You already have such a clear idea, whether it is right or wrong, it is already amazing. I think you can develop in the three directions you envision.
However, since cotton and clothes are the focus of your Gu family's future development, the Gu family's ready-to-wear shop cannot be opened only in Chang'an City. You have to open a semicolon in Liangzhou, Luoyang, Xiangzhou, Yangzhou, Suzhou, Hangzhou, Mingzhou, Quanzhou, Guangzhou, and even Puluozhong.
Even if you just open a store in one place, you must first make your fame. Then the next time you advertise in the newspaper, you can directly say that your clothes are best-selling in Datang and have a far ahead of the sales.
People have a herd mentality. When the ready-to-wear clothes in your shop are at the highest sales, everyone will think that these clothes are definitely the most cost-effective clothes. Whether in terms of quality or price, they are worth buying yourself.
If you don’t take action quickly, the Wang family in Taiyuan will take action in front of you. However, the ready-to-wear market in the Tang Dynasty is very broad. You and the Wang family in Taiyuan are not a relationship of death, but a relationship of competition and cooperation."
Although Wu Meiniang has never seen later brands such as McDonald's and KFC, Coca-Cola and Pepsi, Gaduobao and Wanglaoji, Adidas and Nike compete with each other and promote development, she still feels the promotion effect between each other for several shops that are open near each other and are relatively close to each other.
No matter which of the two companies has the best sales, it can drive the people to come and buy.
Over time, people will have the impression that they can go to the shops of Gu and Wang if they want to buy ordinary ready-to-wear clothes.
Anyway, there are so many styles, everyone can always find one they like.
"If you open so many semicolons at once, it will be very troublesome to manage."
Wu Meiniang's words gave Gu Panpan a little more confidence.
However, her words also brought a lot of pressure to Gu Panpan.
"This is also simple. Whether it is Home Inn, Aizhisu and Diandude, you have now opened semicolons in many places in Datang. Guanshishan Academy Business School also specializes in studying the management methods of this chain store. You can just go to the business school to recruit a few students to help you."
“Chain store?”
"That's right! My prince has made this method a chain store! In other words, each shop is the same, whether it is the decoration style or the things sold, it is the same, and even the prices are exactly the same. This will make the brand influence more."
“Brand influence?”
Gu Panpan felt that his head was not enough.
Chapter completed!