Chapter 37 Those things in the Korean entertainment industry
The so-called general trend of the world is that separation and reunion will be divided, and separation will be combined for a long time. What we mean is not just the country.
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The dormitory is a bit different from what Kang Jae-hee imagines. According to Kang Jae-hee's own understanding of the status of the company, it is at most a room similar to a single apartment, a bedroom, and a living room.
Although the entire community is a bit dilapidated, it is not that bad after entering the room. There is nothing to watch in the living room, one sofa and one TV, which is very simple. However, there are 2 bedrooms, one is naturally a place to sleep. The other bedroom is a bit like a small music room. An instrument that is enough for a small band to play is there, guitar, bass, drums, and a piano is placed beside the wall. This room is much larger than the room used to sleep. Obviously, this is the regular master bedroom. However, it has been converted into a music room, and the ceiling and wall are also soundproofed, and the windows are also thickened with two layers of thick glass. After all, this is a civilian community. S.M company's details are not comparable to other companies.
Kang Jae-hee was very satisfied with the place, but he was a little surprised that he could be treated like this. While others were visiting the place, he raised his questions to his agent Han Se-hyun.
"It's not just the role of Director Yu Yongzhen. In fact, whether it is the management department, the planning department, or the president, you are very optimistic about you. Maybe your own style is not the same as the current style of S.M. But they still value your creative talent very much." Obviously, Han Shixian came to the result after talking to Li Xiuman.
As an agent, it is not that you can arrange the artist's itinerary in an orderly manner, even if you are excellent. This is actually just the basis. Only by being able to establish good relationships with people from other companies such as TV stations and other economic companies can you be considered a good agent. Only by being able to keenly observe the other party's attitude and plans towards his artist in a conversation with the person in charge of the company, and analyze it in combination with the market to obtain nearly accurate results, can you be considered a top agent.
However, in the idol industry, there is no need for such a top agent. After all, idols are too restricted. In the actor circle, such agents are very important. Not all scripts will follow as long as they are interesting to their artists. After analysis, it is worth accepting that what is most suitable for their artists and can have an impact on the market.
Those brokers who are completely obedient to the company may be more stable, but such brokers will never stand firm in the circle of brokers.
Logically speaking, people like Han Shixian should not be just an agent of a new artist who does not even attach great importance to the company. However, Han Shixian has his own understanding and plans.
An artist who is not a main promoter seems to have much less resources, but one of the biggest benefits is freedom. It is not the freedom of an artist, but the freedom of his agent. A giant like S.M Company, once an artist who is kept close to him, is not only an artist, but even an agent does not have much autonomy. But this is also impossible. Compared with survival, go to hell for autonomy, rights, etc.! Moreover, the agent who focuses on artists must have higher incomes.
As mentioned earlier, brokers in the idol industry are not only restricted by the company, but also by this market. That is to say, even if Kang Jae-hee is less restricted by the company, because of the particularity of this group, the operability in the market is not very strong. So why did Han Shixian choose to be his agent?
Because in 2004, a TV series that has set off a craze among the yellow people, has been released. It has "Full House" starring Rain and Song Hye Kyo.
Who is Rain? JYP launched the strongest newcomer in 2002. Yes, his identity is a fan of idols. The top idols are terrible. With Rain's popularity and Song Hye Kyo's fame, the TV series caused a craze as soon as it was broadcast. The topical ratings and excellent plots affected other people who had not yet watched it. In this way, the ratings were snowballed and pushed the ratings through the 40 mark. Perhaps the domestic ratings are not as good as "Paris Lovers", but in Greater China, Japan, and Southeast Asia, it is completely the world of "Full House".
Han Shixian keenly noticed this point. The indestructible wall between the actor and the singer is breaking and disintegrating. This does not just mean that singers can participate more in the performances of TV series, but that the singer's status is slowly improving. In the same way, the gagmans are also working hard to improve their status.
This is a good phenomenon. Competition in the entertainment industry is a must-have, but the hopeless identity difference made many people lose their ambition. Lee Hyori, who was in 2004, had few activities in the first half of the year. This is not to say that no one invited her, but even if she went to the event, idol is idol, and singer is singer. Even if she is the top singer, her status is still not as good as theirs when facing big-name actors. Since no matter how hard she tried, why do you have to work so hard? Just shoot a few advertisements easily, participate in variety shows occasionally, celebrate or something. Why bother to run the itinerary desperately?
Naturally, only Han Shixian noticed this changing phenomenon, and other major entertainment companies also noticed it. However, the company's handling method must be more stable. The current "Full House" is just a phenomenon. They will passively wait until the phenomenon is about to become a trend before taking action in advance.
We used to say that one step ahead is talent, ten steps ahead is genius, but one hundred steps ahead is crazy.
But Han Shixian is not worried about these things. He is just a small agent, and his artist is just a small singer and creator. It will not cause a big impact, but is more suitable for such a combination. What's more, even if he doesn't succeed, the singer is still a singer, and it will not have much impact on Kang Jae-hee. This is the guarantee that Han Shixian plans to fight for. He knows very clearly that artists are the basis for agents to fully utilize. Those agents who say how strong their abilities are in front of artists all day long are the agents who are the basis for his success. Han Shixian has always disdained them. When one day the artists of those people are ruined because of their mischief, they will know that they will regret it.
Han Se-hyun told him that the company he had obtained through observation did not hide the conclusions of Kang Jae-hee. Han Se-hyun was not worried that Kang Jae-hee would be proud and complacent. He also came to the conclusions of this young man through observations over so many days. He had the vitality of young people, and the thinking and stability of adults.
Han Shixian likes to communicate with such young people. He doesn’t have to worry that the other party doesn’t understand what he says, nor does he have to worry that the other party will do something unreasonable. The most important thing is that Kang Jae-hee is very clear about the relationship between gain and giving.
This is what made Han Shixian the most satisfied. The Idol industry is indeed very severe in the situation of exploitation. But the company is like a school, but the company does not have some subsidies from the state. So the funds for training trainees were entirely the company's own. Where did the money come from? Of course, we have to make up for it from the artists.
Maybe the investment during the trainee period is not very large. But we have to consider the base. How many people are there who come in and out of countless trainees and finally debut? Where does the expenses of the huge broker assistant team come from? Where does the company's basic operating expenses, equipment purchase, sales and maintenance expenses, and where does these come from?
But how many artists are there in total? 10 people? 20 people? 30 people?
In order to establish a good relationship with the TV station, we also have investment and sponsorship for their TV series. Everyone knows that the number of failed TV series is much larger than the number of successful TV series. Failure means losing money.
Of course, this does not mean that artists are ungrateful or not. Artists are not wrong. They fight for the future, lose their youth, and bet on health. What is the purpose of? Fame, influence, and even more so for money.
Training day and night before debut, after debut
The trip day and night is running, but the money you get is very small in the end. For artists and even people in other industries, this is an insult. If you work hard and get a 5 million order for the company, the company only gives you 500,100,2000, and I believe you can't stand it.
So after a five-year dead contract, sit down to negotiate. The company will not tell you about his difficulties and capital investment. Artists will not want to listen to those. What's more, 5 years later, successful artists have almost stood at the top of the idol world. Not to mention low income, medium income cannot satisfy them. This is not only for money, but also a symbol of identity.
At that time, overseas tours were not so easy to operate. A small Korean market could not accommodate those top artists at all, and the company did not like those artists who had already begun to disobey.
Then the negotiations were not reached and they broke up.
The company re-launched obedient newcomers, and the disbanded groups lost their former glory. The saturated market once again vacated a piece.
The company was injured, the artist was injured, but the market became more comfortable.
What should I do if I don’t do it? This situation is a dead knot that cannot be untied. At least in 2004, it cannot be untied.
The company knows these things, some agents know them, and some artists know them.
Han Se-hyun knew it naturally, but he would not tell Kang Jae-hee at this time. Moreover, such a thing is not a problem for Kang Jae-hee. A person, especially an artist who can create, can afford it in any case. What's more, it is impossible for him to climb to the top so quickly without a multi-person group. Because you don't have that much energy at all.
Things have to be done step by step, and the steps are too big
Chapter completed!