Three months ago, Xu Shengnan wanted to open a store as soon as she opened her eyes in the morning. Three months later, her face was full of sorrow when she opened her eyes in the morning. She thought that with good stores and good clothes, "Nan" would flourish, but now the store

Not a single piece of clothing has been sold in the store. Everything the store can do is made by itself to streamline manpower, but the factory has to use the best fabrics for production, which consumes all the start-up capital. Now the monthly rent is high.

There are also various miscellaneous expenses that weigh her down, and she is about to go into debt.

In desperation, Xu Shengnan promoted her store in the fan group. Today, a fan made an appointment to come to the store, and she made preparations in the store early. Several young and fashionable girls came in, Xu Shengnan chatted with them, and then brought

They visited the store. The girls exclaimed that the decoration of this store was great, especially the sofa. Sitting there to rest felt like sitting in a rocket.

Xu Shengnan smiled and created an atmosphere that was 100% perfect. The next step was clothing sales. She worked hard to introduce the characteristics of clothing, which was not difficult for her. In her last job, she had to run a clothing exhibition, and the dynamic display on the stage was a model.

For catwalks and static displays under the stage, designers introduce customers one by one.

Xu Shengnan took them around and said that their mouths were dry. What they were most interested in was the resting place. She invited them to sit down and served tea. The fans told the truth that these clothes were not suitable for them.

The reason is that the design is too heavy and there is no occasion to wear it. Secondly, they are still students and cannot afford the price.

I wanted to support but was powerless. Xu Shengnan realized that he was actually forcing others to make things difficult. Last time, the skirts sold in the fan group were ordinary ready-to-wear, but now this store sells high-end ready-to-wear. The two are targeting different consumer groups.

After sending away the invited guests, Xu Shengnan went to the cubicle office to ask about Jian Yanyan's online sales. Jian Yanyan's report was still 0. Xu Shengnan's disappointment was palpable, and Jian Yanyan thought it was because her mall was not doing well and she was blaming herself.

, Xu Shengnan hurriedly comforted her, high-end ready-made clothes cannot be sold in large quantities. Jian Yanyan was dubious, Xu Shengnan wanted to drink a cup of coffee to calm down.

This resting place was really well done. Xu Shengnan let her mind wander. After a moment of relaxation, she had to return to reality and face difficulties.

……

After another month of holding on, with no sales online or offline, Xu Shengnan decided to close the store. She terminated the store contract, packed up the clothes, and asked Xiao Fei to drive them to a small rented warehouse. She was alone in the store to deal with the aftermath.

The shops are all closed, and "Nan" with the lights on looks desolate.

When her mother called her via video, Xu Shengnan hadn't told her family that she was closing the store, so she deliberately walked to the counter where she couldn't see the shelves before picking up the phone. Her mother asked her if she was busy? What she subconsciously said was that she was a little busy because she needed to stock new goods.

Originally, my mother was about to hang up the phone after just a few words of concern, but someone suddenly came to the store. Xu Shengnan moved the phone aside and stood up.

"Are you clearing out the goods?" Qiao Yan spoke first.

Trying his best to cover up his embarrassment, Xu Shengnan said: "We are sorting out, why are you here? I see that you are quite busy with work in your circle of friends."

Qiao Yan looked around, "I'm here to see if there's anything I can do to help. It seems everything has been sorted out."

"Well, my assistant and I got it all done together." Xu Shengnan said that it was not that miserable if he was not alone.

Qiao Yan smiled understandingly, "Sheng Nan, please don't be angry if I tell you the truth. You position your brand as a high-end designer brand, your stores are high-end and exquisite, and your prices are not low. But with all due respect, you

In the circle, they are just Internet celebrity designers. You should know how much customers who buy high-end ready-to-wear attach great importance to fame. Because they buy not only clothes, but also taste, Internet celebrity designers will lower their grades. You are not like me, you have a big reputation

Brand endorsement."

This time she overestimated her ability. Qiao Yan was telling the truth. Xu Shengnan would not be angry but would feel embarrassed.

"Thank you for the reminder." Xu Shengnan forced a smile.

"I must have lost a lot this time." Qiao Yan looked at Xu Shengnan, "We have cooperated so well before, we should make good use of this wave of popularity and create a joint brand together."

Xu Shengnan knows that things should be done in a down-to-earth manner, but she does not just use whatever is available. Their ideas are not compatible at all, and she has no idea of ​​cooperation.

"Qiao Yan, I'm really sorry. I really failed miserably this time. I have to review it carefully first and then think about my brand positioning. It's impossible to do it quickly."

After Xu Shengnan finished his expression, Qiao Yan's eyes showed a little disdain. She didn't accept such a perfect plan he proposed - a child cannot be taught.

"Then think about it carefully." After Qiao Yan said that, he turned and left.

After the farce ended, the store returned to calm. Only then did Xu Shengnan realize that the video call had not been hung up. She hurriedly took the phone. Her mother's expression was not very good, "Sheng Nan, what did that boy just say, do you want to close the store?

What happened?"

"Mom..." Xu Shengnan hasn't thought of how to explain the current situation.
Chapter completed!